| content | "<p dir="ltr" style="line-height: 1.68; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Knowing your audience</span></p>
<p><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Anticipating your audience and what they may want to learn from you is important for creating a session that benefits and engages them. <span style="font-size: 11pt; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">By taking time to think about who may join your session, or alternatively, who your session is intended for, you can </span><span style="font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">avoid the risk of alienating </span><span style="font-size: 11pt; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">them, </span><span style="font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">offending</span><span style="font-size: 11pt; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> them, and talking about something </span><span style="font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">irrelevant</span><span style="font-size: 11pt; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to them.</span></span></p>
<p><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><span style="font-size: 11pt; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It is easy to assume that your audience will be similar to you, have the same interests as you, beliefs as you, and even have the same word associations as you, but you</span><span style="font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> shouldn’t assume </span><span style="font-size: 11pt; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">this.</span></span></p>
<p><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><strong>What do you know?</strong></span></p>
<p><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">You won’t know exactly who will attend your talk, but you already know your audience will be a diverse group. What else do you know about them? On the next page, you will find an audience analysis worksheet with questions to help you think about your audience. Although you won’t be able to answer the questions with specificity, it is still a helpful exercise to do in order to plan your talk.</span></p>
<p><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;"><strong>Helpful Reminders</strong></span></p>
<ul style="margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;">
<li><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Your audience might not be familiar with your topic. Provide enough background information and orientation to your session’s topic</span></li>
<li><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Your audience might not know the terminology you’re using. Use common words or provide explanations for specialist words. This applies to acronyms as well. Avoid them or provide an explanation on first mention</span></li>
<li><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Your use of English might be hard to understand. Use simpler words, enunciate your words, and slow down</span></li>
<li><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Your audience includes people with various accessibility needs or disabilities. Be mindful of this as you prepare your talk.</span></li>
</ul>
<p>1. The World Health Organization (WHO) and the World Bank have conducted a world report on disabilities. This is a helpful place to orient yourself to the types of disabilities that exist: https://www.who.int/publications/i/item/978924156418</p>" |
|---|
