Wiki Loves Living Heritage/Media kit

From Meta, a Wikimedia project coordination wiki

Media kit[edit]

This page will collect useful resources for creating graphics, social media posts and communications about Wiki Loves Living Heritage.


Montserrat bold (weight 700) is used in headings in all communications. The font is freely available at Google Fonts.

Any sans-serif font can be used for the body text.


Wiki Loves Living Heritage initially uses the Creative palette of the Wikimedia colours.


The temporary square-format logo remained the logo for the Wiki Loves Living Heritage activities in 2023. It is available as black and white png on Wikimedia Commons.

The logo is also available in Canva. You can use it with an additional line for the country.


Please make use of the colorful images created and uploaded through the contest. You can find images in the following categories.


Please use the language in the introduction on the main page:

Wiki Loves Living Heritage is a wiki initiative that pays tribute to the 20th anniversary of the UNESCO 2003 Convention for the Safeguarding of the Intangible Cultural Heritage. We invite heritage communities, Wikimedia volunteers, safeguarding organizations and authorities around the world to document and share Living Heritage together.

To refer to the partnerships, please follow the following:

Wiki Loves Living Heritage is a project initiated by the European network of focal points for the UNESCO 2003 Convention (ENFP) and AvoinGLAM and created by organizers around the world.

The project is supported by Wikimedia Foundation, European Heritage Days, Workshop intangible heritage Flanders & Flemish Commission for UNESCO in Belgium, Quebec Council for Living Heritage, Finnish Heritage Agency, Culture Ireland, Dutch Centre for Intangible Cultural Heritage, and Federal Office of Culture.

Social media[edit]

Social media template[edit]

A template with a square format is available in Canva to make social media posts. The size is 1080 x 1080 pixels. Here are some examples of how it has been used.

Some design principles[edit]

  • Use images from the growing collection of living heritage images to pay tribute to the heritage and their custodians.
  • Credit the image creators! We have used the ALT text in Twitter where the post can be linked to the image on Commons and the Creative Commons license. In the absence of that, add the text on the image.
  • Overlay white text on the image, but manage legibility. It is not always possible to choose a serene background. There are a few strategies how you may still use colorful images with a lot of detail.
    • Add text outside the image in a separate area
    • Use color overlays on the image. An overlay can cover the whole image, or it can be a square or round gradient. Choose the color from the the darker shades of the image or use black. You can also experiment with a colorful gradient, or a pattern, for example.
    • To make the subtitle stand out from the background, use a black, opaque, rounded background.
  • We try to respect the font size ratio (2:1) between the title and a subtitle. Use uppercase and normal weight in subtitles.
  • Keep the size of the Wiki Loves Living Heritage logo consistent. Also, keep the distance from the image edge consistent.
  • You can add the country / region / theme name at the end of the logo, see the Canva file for the logo.

Social media accounts[edit]

Important resources