Wikimania Advocacy Workshop/Agenda

In-person meeting agenda 10:00 - 14:00
Registration & Welcome
10:00 AM	Introduction	Frame purpose of our session today and what we hope to achieve. Cover agenda for the day.
Skill Development: Messaging based on stakeholder personas
10:40 AM	Presentation: Stakeholder personas	Core ‘types’ of stakeholders that tend to be the targets of Wikimedians’ advocacy initiatives. Review ‘persona’ of each: what their job is, what institution they work for, and therefore what information matters to them. Examples
Workshop Goal: Build a narrative that will help Wikimedians bring along unlikely allies who can help raise awareness of the fact that Wikimedia projects support children’s rights
11:10 AM	Framing: Are children safe on Wikipedia?	Describing the problem UK OSA example Australia BOSE example Q&A
11:40 AM	Group activity	Produce outcomes or ideas that we build on in the next exercises.
15 min Break
Group activities: Narratives around Children’s Safety Online
12:10 PM	Activity 1: Convincing stakeholders	Goal: Apply stakeholder persona archetypes of the children’s safety discussion, and identify how to pitch our arguments to each. Format: Working groups. Participants are split back into 3-4 groups (depending on # of stakeholder personas). Each group works on one persona (people can move between groups, but 1 person is ‘host’ and stays). Group 1: How can we convince non-governmental organizations focused on protecting children that we’re aligned with them? What is the narrative they will care about? Group 2: How can we convince MPs that were aligned with them? Group 3: How do we talk to a minister about this Group 4: How do we talk to a regulator who is actually trying to implement rules? What is the narrative they’ll care about?
01:10 PM	Activity 2: Put it to the test with a policy card-game	Goal: Each participant has an opportunity to test out what they learned today and put to the test their ability to address core concerns related to childrens rights before different audiences. Format: Card-game! Each table has a small deck of cards. Each card contains a different scenario that group members will need to respond to. We can collect these prompts from the entire group of participants ahead of the workshop.
10 min Break
What does this group do next?
01: 30 PM	Next steps and action items for the group	Space to come to some decisions about how this group want to work together going forward.