Wikimedia Argentina/Strategic plan 2017-2018

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Strategic planning Wikimedia Argentina 2017-2018[edit]

During 2015, Wikimedia Argentina established a strategic plan to define the main lines on which we would work for the following 2 [two] years. Now, having spent 2016 consolidating our programs and defining the strategic lines on which to base our actions, we have redefined our annual plan for the years 2017-2018. The following strategic plan has been approved by Wikimedia Argentina’s Annual Assembly, on September 24th 2016.
This plan is meant to be the starting point on which to develop the specific actions to work with our community during the 2016-2018 period.

Context: Situation of Wikimedia Argentina both internally and externally[edit]

With the aim of determining the starting point on which to define the different strategic orientations, the main body of the 2016-2018 Annual Plan, it is necessary to analyze the current situation of Wikimedia Argentina, identifying its main strong and weak points.
Methodologically, the strategic lines on which Wikimedia Argentina’s actions are developed are based on the following pillars:
1. Encouraging the participation of the community: Creating opportunities for the participation of the beneficiaries of the Wikimedia projects, from the design to the evaluation of the activities.
2. Designing more diverse projects: Including a crosscutting gender and diversity perspective in each of the projects derived from the different strategic lines.
3. Improving content and knowledge on the Wikimedia projects: Promoting activities and actions that improve the content of the Wikimedia project both quantitative and qualitatively.
4. Consolidating alliances at a local, regional and international level

According to these premises, the context of Wikimedia Argentina can be determined through the following DAFO:

Oportunities Threats
  • The situation of the country is advantageous for the incorporation of new technologies in educational environments of all levels.
  • We have well-established relationships with the national and local governments.
  • New spaces are being created constantly for the reflection on new technologies and education.
  • Wikimedia Argentina and its projects are well received by current and future “stakeholders”.
  • Wikimedia Argentina has the capacity to strengthen the relationship with volunteers.


  • Economic instability in the country makes it difficult to develop national projects.
  • 2015 general elections, with changes in public policies.
  • Some academic and official environments still have reservations regarding the legitimacy of the content in Wikipedia.


Strenghts Weaknesses
  • A team committed with Wikimedia Argentina’s vision and mission.
  • Excellent relations between the staff and the Board of Directors.
  • A well-defined identity. Programs that respond to Wikimedia’s vision and mission.
  • Good relationship between Wikimedia Argentina and the community of Argentinian volunteers in Wikimedia projects.
  • Constant contact and cooperation with other Latin American chapters and members of the Iberocoop network.
  • Management model based on Wikimedia Argentina’s commitment with the Wikimedia projects.
  • Ability to make our projects grow to a national level.
  • Good reception of the Wikimedia projects among our “stakeholders”.
  • Increasing positioning of Wikimedia Argentina in the media.


  • Small staff
  • Adaptability of new staff for the completion of our actions.
  • Editors don’t have much knowledge about the projects, about Wikimedia or the way we work.
  • Difficulties to complete activities of all our programs, moving away from one-time and isolated activities.


Wikimedia Argentina Programs 2017-2018[edit]

After the 2016 evaluation and analysis, Wikimedia Argentina has reached the conclusion that it is best to be able to adapt the strategic lines on which we base our three programs according to our objectives.

During the period 2017-2018, Wikimedia Argentina will articulate its programs through the following strategic lines of action:
1. Participation content (of quality): Fostering opportunities of participation and improving the content of the Wikimedia projects are still priorities of WMAR and the movement. The novelty is to figure out the way we will approach this during 2017.
2. Promotion of Free Culture: Through our proposals, we get closer to new specialized collectives, where we can not only raise awareness but also incorporate new volunteers, counterparts and members to our WMAR community.
3. Getting the movement involved and making it better (movement improvement and involvement): This is a new strategic line. In Wikimedia Argentina we believe that our main counterparts are the movement’s own organizations. One of our objectives for 2017 is to learn and to consolidate knowledge.
4. Promoting diversity by dealing with specific themes (thematic approaches): Gender, Human Rights and the construction of Argentinian memory have been our crosscutting lines until 2016. In 2017 we’ll promote these themes as strategic lines through which we can improve content of the Wikimedia projects qualitatively.

Education Program[edit]

The objective is to strengthen the designed pillars of the Education Program.
According to the strategic lines of each program, the general strategic lines to design our objectives for the 2017-2018 Education program can be the following:

Specific strategic line 2017 objective 2018 objective Key metrics
Improving knowledge on Free Culture and on the content of the Wikimedia projects in educational environments Promotion of Free Culture
participation and quality content.
20% in relation to 2016. At least 5% of educators involved in 2016 are in charge of a project in his/her educational environment To be defined
  • Number of participants
  • Number of new users
  • % of comprehension of the concept
  • Cases of study and report of success and failure cases.
  • Number of views of the material and use of educational resources.
Positioning Wikimedia projects in the public agenda and in educational environments Promotion of Free Culture Designing projects to have an impact on the government’s educational policies Designing projects to have an impact on the government’s educational policies
  • Number of participants
  • Number of new users
  • Number of created or improved quality articles
  • Number of agreements reached
  • Number of schools involved in Wikimedia projects.
  • Program adjustment and reformulation levels according to the context
  • Participation of educators in the blog and appreciation from testimonials
Making the necessary educational resources available for educators so that they can implement the Wikimedia projects in the classroom appropriately. Promotion of Free Culture
Improvement of the movement
Adapting the educational resources (in Spanish and English) to the specific need we detect. Adapting the educational resources (in Spanish and English) to the specific need we detect.
  • Number of created or improved quality articles
  • Making the material available for educators
  • % of appropriation by educators
  • Impact of educators on the design of educational material
Making educators protagonists and active agents in the activities. Participation and quality content Fostering a community of educators that becomes a model in the entire country, so it can articulate educational projects. Fostering an open community of educators to welcome professionals of the entire region, so they can exchange projects and good educational practices
  • Number of participants
  • Number of new users
  • Number of created or improved quality articles
  • Assessment of the sense of belonging
  • % of continuity
Generating a line of work associated to the construction of identity, cultural promotion and gender promotion in order to favor a crosscutting approach to the Wikimedia programs. Thematic approaches Consolidating material on diversity to work on this line of work with educators and students and to promote Wikimedia projects in educational environments Consolidating the program
  • Number of participants
  • Number of new users
  • Number of created or improved quality articles
  • Number of institutions associated to this program
  • Number of education institutions involved.

GLAM Program[edit]

According to the strategic lines of each program, the strategic lines that will define our objectives for the 2017-2018 period regarding the GLAM projects can be considered the following:

Specific strategic line 2017 objective 2018 objective Key metrics
Fostering the access to archives, museums and galleries to increase the content under free license available in Wikimedia Commons. Participation and quality content. Increasing the number of institutions participating in the Digitalization Program, focusing on the characteristics of each institutions, training them appropriately to free quality material Producing a well-established network of participating institutions with consolidated working groups, with presence in different parts of the country so we grow continuously, creating new content. At least two WIR.
  • Number of participants
  • Number of new users
  • Number of quality created articles
  • Scalability of the project
  • Number of new institutions associated to the program
  • Number of volunteers who are leaders on the Digitalization program.
  • Number of training courses in cultural institutions and satisfaction %
  • Number of new quality material available
Strengthening the relationship between culture and knowledge with crosscutting programs that promote the improvement of content in the Wikimedia projects. Participation and quality content
Promotion of Free Culture
Establishing the activity as a program belonging to Wikimedia Argentina. Consolidation of the program. 20% increase of the number of participating museums
  • Number of participants
  • Number of new users
  • Number of created or improved quality articles
  • Number of agreements reached
  • Number of cultural institutions involved
  • Evaluation through quality indexes developed accordingly.
Improving knowledge on Free Culture in cultural institutions of the country. Promotion of Free Culture
Improvement of the movement
Development of a training program and improvement of the support to institutional initiatives (events) Consolidation of a training program for cultural institutions of our country
  • Number of participants
  • Number of museums, archives and galleries participating in the initiative
  • Impact at a regional level.
Generating a line of work associated to the construction of identity, cultural promotion and gender promotion in order to favor a crosscutting approach to the Wikimedia programs. Thematic approaches Consolidating material on diversity to work on this line of work with educators and students and to promote Wikimedia projects in educational environments Consolidating the program
  • Number of participants
  • Number of new users
  • Number of created or improved quality articles
  • Number of institutions associated to this program
  • Number of education institutions involved.
Supporting independent initiatives in the country and the region to promote the strengthening of cultural institutions and Wikimedia projects as articulators Participation and content
Getting the movement further involved
Supporting activities and initiatives involving our regional partners. To be defined
  • Number of participants
  • Number of new users
  • Number of quality created or improved articles
  • Assessment of the sense of belonging
  • % of continuity
  • Number of activities supported

Community Support Program[edit]

According to the strategic lines of each program, the strategic lines that will define our objectives for the 2017-2018 period regarding the GLAM projects can be considered the following:

Specific strategic line 2017 objective 2018 objective Key metrics
Fostering encounter opportunities for the community with the aim of strengthening bonds. Participation and quality content. Consolidation of encounters as a space to get new members and volunteers involved in our activities. Consolidation of the program.
  • Number of participants
  • % of continuity /retention
  • Number of new people per encounter
  • Number of events done by the end of the year
  • % of satisfaction
Consolidating the editors’ and contributors’ support through projects of our own that improve content and lead Wikimedia projects. Participation and quality content
Promotion of Free Culture
Establishing stable training programs for volunteers who lead projects are represent WMAR Development and consolidation of the program by means of good practices
  • Number of participants
  • Number of new users
  • Number of created or improved quality articles
  • Number of submitted proposals
  • Training program for volunteers
Fostering the community as generator of abilities and talents within the movement. Improvement of the movement Positioning the community as articulator of training processes Designing a project that channels all the acquired experience
  • Number of participants
  • Analysis of the abilities and talents of our community
  • Training schedule
  • Establishing training processes for the community
  • Carrying out a pilot project
Generating new communities to build a more diverse movement. Improvement of the movement
Making the movement more diverse
Getting new underrepresented groups and collectives involved, at a local and regional level, in order to make the movement more diverse To be defined
  • Number of participants
  • Number of women involved in the activities
  • Number of new women groups involved
  • Number of projects with regional support.
  • % of added quality content regarding gender.
  • % of new editors from other Wikipedias as members of our community

Positioning WMAR at a regional and international level[edit]

2017 objective 2018 objective
Education Program
  • Becoming part of the Education group promoted by WMF.
  • Fostering an Education project at a regional level, led by WMAR.
  • Within the movement, promoting material produced in Argentina that can be replicated by other chapters.
  • Attending international events regarding education that are considered strategic for WMAR.
  • Generating a training network with other chapters at a global level
To be defined
GLAM Program
  • Creating strategies and projects together with Iberocoop to promote our culture beyond our borders
  • Taking part in regional and international events through our GLAM Program
To be defined
Community Support Program Supporting and ushering the community in the application for scholarships.
  • Fostering the participation of the community in international events
  • Favoring the creation of a new gender community at a regional level
Work team
  • Taking part in WMCO 2016
  • Taking part in Wikimania 2016
  • Taking part in work groups about education, communication and management on a regular basis
To be defined

WMAR Work team[edit]

2017 Objective 2018 Objective
  • 1 [one] in charge of education / full time
  • 1 [one] in charge of communication / full time
  • 1 [one] executive director / full time
  • 1 [one] administrative / part time
  • 1 [one] assistant for Community Support projects / part time
  • 1 [one] in charge of education / full time
  • 1 [one] in charge of communication / full time
  • 1 [one] executive director / full time
  • 1 [one] administrative / part time
  • 1 [one] assistant for Community Support projects / full time