Wikimedia Conference 2017/Program/47

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47: Introduction to Wikimedia Foundation brand materials (including what we learned)[edit]

Audience
Affiliates doing outreach activities and reporting back to the Foundation.
Session Format
Workshop
Length
60 min
Room setting
U-Shape
Description
In 2016, the Communications department worked with the rest of the Foundation to revise our branded materials. During this process, we changed our logo to include free fonts, built guidelines and templates for many assets from presentations to badges, and ran workshops to teach staff how to best use our new guidelines. We want to make the materials, and what we learned in the process, available to everyone.
Desired Outcome
Increased understanding of new Wikimedia Foundation brand materials and planned activities. To share and explain our materials for the use or remix of anyone interested. Increased trust in the Wikimedia brand through consistent visual design.
Next Steps and Milestones
The Communications department will provide needed guidance for affiliates who choose to use and modify existing materials themselves. We will incorporate what we learn in future iterations.
Speakers
Heather Walls and Gregory Varnum