꯱ꯒ ꯑꯃꯥ ꯒ ꯄꯥꯎ ꯐꯥꯎꯅꯕ/ꯄꯥꯟꯗꯝ /꯲꯰꯱꯶-꯱꯷ Q1
 | This page from the Wikimedia Foundation is kept for historical interest. Any plans, policies, projects, or strategies mentioned may be obsolete. |  |
| ꯲꯰꯱꯵ ꯒꯤ ꯂꯣꯏꯁꯪꯒꯤ ꯄꯥꯟꯗꯝꯁꯤꯡ | Communications department quarterly goals Q1 2016–17 (July–September 2016) |
| Foundation strategic direction
(ꯌꯧꯕ, ꯐꯨꯔꯨꯞꯁꯤꯡ, ꯂꯧꯁꯤꯡ) |
ꯆꯥꯍꯤꯒꯤ ꯄꯥꯟꯗꯝ(ꯆꯥꯍꯤꯒꯤ ꯌꯥꯠꯊꯣꯛꯂꯕ ꯇꯧꯒꯗꯕꯁꯤꯡ) | ꯃꯁꯪꯒꯤ ꯄꯥꯟꯗꯝ (ꯆꯥꯍꯤꯒꯤ ꯌꯥꯠꯊꯣꯛꯂꯕ ꯄꯥꯟꯗꯝꯁꯤꯡ) | ꯄꯨꯊꯣꯛꯄ(ꯆꯥꯍꯤꯒꯤ ꯌꯥꯠꯊꯣꯛꯂꯕ ꯍꯤꯔꯝꯁꯤꯡ) | ꯀꯅꯥꯒꯨꯝꯕꯒꯤ ꯃꯇꯦꯡ ꯆꯪꯕ | ꯑꯄꯥꯝꯕ ꯊꯣꯛꯂꯛꯄ |
|---|---|---|---|---|---|
| ꯔ
+ ꯆ |
ꯄꯔꯣꯒ꯭ꯔꯥꯝ ꯱
Improve public understanding (PR/messaging) |
ꯄꯥꯟꯗꯝ ꯱
ꯍꯧꯖꯤꯛꯀꯤ ꯄꯥꯊꯥꯞ ꯁꯤ ꯋꯥꯈꯟ ꯇꯥꯎ ꯄꯥꯟꯗꯝ ꯲ Begin messaging strategy |
- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities) - Top narratives identified; strategy framework developed |
- Minassian support - Priorities shared by dept leads and get buy-in - ED approval |
- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement. |
| ꯔ
+ C |
Program 2 Make our brand more consistent |
ꯄꯥꯟꯗꯝ ꯱
ꯚꯤꯗꯤꯌꯣ ꯁꯥꯡꯗꯣꯛꯍꯟꯕ ꯄꯥꯟꯗꯝ ꯲ Brand standards |
- Produce Wikimania content (1 video, 5 profiles) - Introduce Wikimedia organization brand materials on Meta wiki |
- Mule Design - Wikimania experience - Wikimania shooter |
- Supporting the movement with unified branded materials, and building trust. |
| ꯔ | Program 3 New audiences |
ꯄꯥꯟꯗꯝ ꯱
Understand new readers ꯄꯥꯟꯗꯝ ꯲ Build audience development capacity |
- Share new readers reports and personas (2 reports from Nigeria, India with 2+ personas) - Onboard audience manager |
- Design Research team - Global Reach team - Product teams - Community groups |
- Actionable understanding of new reader audiences to power informed reach efforts across movement. |
| ꯔ
+ C |
Program 5 Grow audiences |
ꯄꯥꯟꯗꯝ ꯱
Spread broad messaging ꯄꯥꯟꯗꯝ ꯲ Advocate movement via social media ꯄꯥꯟꯗꯝ ꯳ Cultivate new communities |
- Grow collaboration with community on social content - Diverse profiles of social media (3 profiles) - Facilitate relevant real-time social media conversations (25 posts) |
- Community groups - Legal review - Community Engagement review - Minassian |
- Increase relevance and community connection in storytelling. - Increase awareness of movement values and importance. |