Wikimedia Foundation/Communications/Goals/2016-17 Q1/ar

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2015 department goals Communications department quarterly goals
Q1 2016–17 (July–September 2016)

Foundation strategic direction

(Reach, Communities, Knowledge)

Annual goal (Annual plan program) Quarterly goal (Annual plan goal) Output (Annual plan objective) Dependencies Outcome desired



البرنامج 1

Improve public understanding


الهدف 1

Understand current PR

الهدف 2

Begin messaging strategy

- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities)

- Top narratives identified; strategy framework developed

- Minassian support

- Priorities shared by dept  leads and get buy-in

- ED approval

- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement.




البرنامج 2

Make our brand more consistent

الهدف 1

Expand video

الهدف 2

Brand standards

- Produce Wikimania content

(1 video, 5 profiles)

- Introduce Wikimedia organization brand materials on Meta wiki

- Mule Design

-خبرة ويكيمانيا

- Wikimania shooter

- Supporting the movement with unified branded materials, and building trust.

R البرنامج 3

New audiences

الهدف 1

فهم قراء جدد

الهدف 2

Build audience development capacity

-مشاركة أراء و إبلاغات القراء الجدد

(2 إبلاغ من نيجيريا ، الهند مع 2 أراء)

- Onboard audience manager

- Design Research team

- Global Reach team

-فرق المنتجون

- Community groups

- Actionable understanding of new reader audiences to power informed reach efforts across movement.




البرنامج 5

Grow audiences

الهدف 1

Spread broad messaging

الهدف 2

Advocate movement via social media

الهدف 3

Cultivate new communities

- Grow collaboration with community on social content

- Diverse profiles of social media (3 profiles)

- Facilitate relevant real-time social media conversations

(25 مقعد)

- Community groups

- Legal review

- Community Engagement review

- Minassian

- Increase relevance and community connection in storytelling.

- Increase awareness of movement values and importance.