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Wikimedia Foundation/Communications/Goals/2016-17 Q1/es

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Objetivos 2015 del departamento objetivos trimestrales del Departamento de Comunicaciones
Q1 2016–17 (julio–septiembre 2016)


Fundación de la dirección estratégica

(Alcance, Comunidades, Conocimiento)

Objetivo anual (programa de plan Anual) Objetivo trimestral (objetivo de plan Anual) Producción (objetivo de plan Anual) Dependencias El resultado deseó
R

+

C

Programa 1

Improve public understanding

(PR/messaging)

Objetivo 1

Understand current PR

Goal 2

Begin messaging strategy

- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities)

- Top narratives identified; strategy framework developed

- Minassian support

- Priorities shared by dept  leads and get buy-in

- ED approval

- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement.

R

+

C

Programa 2

Make our brand more consistent

Objetivo 1

Expand video

Objetivo 2

Brand standards

- Produce Wikimania content

(1 video, 5 profiles)

- Introduce Wikimedia organization brand materials on Meta wiki

- Mule Design

- Wikimania experience

- Wikimania shooter

- Supporting the movement with unified branded materials, and building trust.

R Programa 3

Audiencias nuevas

Objetivo 1

Entender nuevos lectores

Objetivo 2

Build audience development capacity

- Share new readers reports and personas

(2 reports from Nigeria, India with 2+ personas)

- Onboard audience manager

- Design Research team

- Global Reach team

- Product teams

- Community groups

- Actionable understanding of new reader audiences to power informed reach efforts across movement.

R

+

C

Programa 5

Hacer crecer audiencias

Objetivo 1

Spread broad messaging

Objetivo 2

Advocate movement via social media

Objetivo 3

Cultivar comunidades nuevas

- Grow collaboration with community on social content

- Diverse profiles of social media (3 profiles)

- Facilitate relevant real-time social media conversations

(25 posts)

- Community groups

- Revisión legal

- Community Engagement review

- Minassian

- Increase relevance and community connection in storytelling.

- Increase awareness of movement values and importance.