Wikistats/Glossary

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Aggregate site statistics
total numbers for site traffic, within a defined time period. The aggregate can be projects like Wikipedia or even languages.
Segmented site statistics
numbers for a filtered subset of the site traffic, within a defined time period. The filtering can be on user types or request methods.
Individual site statistics
numbers for a single visitor on the site, within a defined time period. Note; Wikimedia does not track individual visitors.

Building Block Terms[edit]

Page
a defined unit, usually a single wikipage with content.
Page views
the number of times a page or some other defined unit was viewed. If no further action are done on the site within a time period, the #visit session will terminate.
Visits/Sessions
is an interaction with a website consisting of one or more requests for a page or other content. If no other action on the site within a time period, the #session will terminate.
Unique visitors
the number of inferred #individuals, filtered for spiders and robots, within a given timeframe, with activity consisting of #visits to the site. Each visitor is counted only once in the metric for the reporting period.
New visitor
the number of #unique visitors with activity including a first-ever #visit to a site during a reporting period.
Repeat visitor
Return visitor

Visit Characterization[edit]

Entry page
Landing page
Exit page
Visit duration
Referrer
Internal referrer
External referrer
Search referrer
Visit referrer
Original referrer
Click-through
Click-through rate/ratio
Page views per visit

Content Characterization[edit]

Page exit ratio
is the number of exits from a page divided by total number of page views of that particular page.
Single-page visits
that consist of one page regardless of the number of page impressions.
Single page view
Visits (bounces)
that consist of one single page view.
Bounce rate
the single page view visits divided by entry page view visits.

Conversion Metrics[edit]

Event
any logged or recorded action that has a specific date-time assigned by either the client or server.
Conversion
a visitor completing a target action. Not to be confused by user conversion in Wikimedia projects.

Sources[edit]

  • Web Analytics Association: Web Analytics Definitions [1] (9/22/2008) (CC-by-sa-nc-nd 3.0)