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Strategy/Wikimedia movement/2017/Updates/24 February 2017 - Update 8 on Wikimedia movement strategy process

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Message from Katherine Maher

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This message, "February 24: Update on Wikimedia movement strategy process (#8)", was sent by Katherine Maher on 24 February 2017.

Hi all!

This week we’re hosting staff members from around the Foundation here in San Francisco for annual planning preparations. As a result, we have a slightly shorter update this week, but with some very exciting news: we’ve finalized the selection of the audience track leads! Read on for more details.

Feedback requested

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Track A (Organized groups) and Track B (Individual contributors)

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  • Starting on March 1, Nicole Ebber will be the Lead for Track A. Having Nicole join the strategy team as track lead is made possible through an agreement between Wikimedia Deutschland and the Wikimedia Foundation. We’re grateful WMDE has agreed to loan Nicole to the movement until the end of the year.
    • This means the Track A & B leads are:
      • Track A: Nicole Ebber, Wikimedia Deutschland's Adviser on International Relations
      • Track B: Jaime Anstee, Wikimedia Foundation's Senior Strategist, Manager, working closely with Maggie Dennis, Wikimedia Foundation's Interim Chief of Community Engagement
  • We shared the fourth, and near final, prototype for tracks A & B on Meta-Wiki.
  • The Core Team has been working with experts in and outside the Wikimedia Foundation to further develop content for a universal briefing document. The brief provides everyone a baseline of essential movement, demographic, and other information to support informed movement strategy discussions.
  • The Core Team is working on a toolkit for coordinating community discussions. A draft should be posted to Meta-Wiki by early next week.
  • Nicole and the Core Team worked on Track A organizational structure and a workflow for coordinating community discussions.
  • We are in the final stages of reviewing applications for movement strategy coordinators working in up to 1818 different languages. We expect to have a strong team in place to help us really reach across the movement.

Track C (Partners and readers in high-reach markets) and Track D (Partners and readers in low reach markets)

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  • Our Track C & D Leads are:
    • Track C: Juliet Barbara, Wikimedia Foundation's Communications Director, working closely with Caitlin Virtue, Director of Development
    • Track D: Adele Vrana, Wikimedia Foundation's Director of Strategic Partnerships, Global Reach
  • We reviewed an initial draft of the Track C proposal, including a plan for research and expert convenings in high-reach markets. Juliet and Caitlin plan to post the proposal on Meta next week for input.
  • For Track D, Adele has been working with the strategy team together to identify potential market research firms and consumer research firms for Indonesia, Egypt, and Brazil. We plan to post the Track D proposal on Meta next week for input.

Next steps

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  • Final preparations for soft launch of Track A, including emails inviting people to host discussions (ideally before the Wikimedia Conference in Berlin in late March).
  • Nicole will be convening an advisory council with members from different regions, genders, languages, projects, and types and sizes of affiliates and groups to help ensure participation and perspective from groups that are often underrepresented.
  • Finalize Track C plan and budget for posting on Meta.
  • Build interview guide for Track D (will also be shared with Track C) to help facilitate discussions with outside experts.
  • Prototype the process and flow for tracking data we collect during the strategy and evaluation process.

Thank you for reading!

Cheers,
Katherine