Campaigns

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Welcome!

Do you want to run a content campaign or contest in the Wikimedia community? This is the right place to start!

What is a campaign?

This portal focuses on activities in the Wikimedia ecosystem. We are operating under the following definitions.

  • Campaigns summon contributors and focus them on a topic or means of contribution for a window of time.
  • Contests or challenges are a type of campaign, typically more focused on established Wikimedians, primarily focused on quality content, and usually with a reward.

Why are campaigns important?

Presentation at Wikimania 2019 discussing Campaigns and Contests

Content campaigns and contests in the Wikimedia movement are some of the most important strategies for growing both off-wiki communities, and bringing new content contributors to Wikimedia projects. These activities often facilitate diverse and new content, and strengthen the skills, capacities and commitment of existing editors.

Campaigns are wide ranging in topics and scope. Some of the most notable include: CEE Spring, Wikipedia Asian Month, Art and Feminism, Wiki Loves Monuments, 1lib1ref and others have a very consistent track record in supporting the growth of local Wikimedia communities.

Want to learn more?

If you want to run a campaign, there is a global community of folks who have run campaigns before! Its important that you don't have to recreate the wheel: check out the following documentation to learn more:

Help us keep track of contests and campaigns! The Wikimedia ecosystem is complex, and folks run campaigns and contests in many parts of the world in many different languages! We need your help identifying campaigns and sharing them in the movement!

If you are running an upcoming campaign, make sure to add it to the Movement Calendar!