Communications/Brand Studio
The Brand Studio is a global team of creative professionals and brand specialists in the Wikimedia Foundation's Communications department.
We create storytelling objects (videos! murals! animated GIFs!), guide creative partnerships (like American streetwear, Mexican metro tickets, or Paris Fashion Week collections) and develop marketing campaigns (building trust for Wikipedia on COVID-19 information, or inspiring new users in Nigeria and India). Everything we make is working towards increasing awareness, usage, and support for Wikipedia and Wikimedia projects worldwide.
The Team[edit]
This team is part of the Communications department.
Zachary McCune
Director of Brand
Tas Elias
Brand Collaboration Lead (Contractor)
Samir Elsharbaty
Brand Associate (Contractor)
Blanca Flores
Design AssociateJordan McRae
Multimedia DesignerMarina Ramos
Senior CopywriterMathoto Matsetela-Hartmann
Senior Manager, Global Brand (Contractor)
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How we work[edit]
The Brand Studio is an international team working across 4 countries and 9 time zones. We share 16:00 to 18:00 UTC*, Monday to Thursday, as time for group meetings and conversations.
Each week we check-in on Monday to check-in, set priorities, and conduct projects reviews.
* During U.S. daylight saving time, our shared meeting hours are 15:00 to 17:00 UTC.
What we do[edit]
A few of the things the Brand Studio has developed:
- Wikipedia 20 thematic design and campaign resources
- Trust in the age of COVID-19 campaign
- We Miss Turkey campaign
- New Readers Awareness Campaigns in Nigeria, India, Iraq, and Mexico
- Wikimania Stockholm logo & event design system
- Wikimania South Africa logo & event design system
- Wikimania Montreal logo & event design system
- Evolving Wikimedia movement branding
- Celebrating Wikipedia's 20th birthday all 2021
Current Projects[edit]
Ongoing work[edit]
- Maintaining Wikimedia brand guidelines
- Brand Stewardship with the Legal Department. Read the latest report.
- 2022/2023: Updated brand resources for affiliates 2022 and legal disclaimer