Communications/Wikimedia brands/2030 movement brand project/Naming convention proposals/Survey text

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This page contains the text that will appear in the Qualtrics survey about naming convention proposals.
The surveys and the naming convention proposals are being translated into Arabic, Chinese, French, German, Russian and Spanish.
Volunteers interested in translating to other languages may do so here.

Survey introduction[edit]

The following text will be on the landing page of the survey

Welcome!

With this survey, the 2030 Movement Brand Project team invites your feedback on proposals for movement names based on our best-known brand, Wikipedia. The proposed names apply to the movement, the affiliates and the Foundation. No changes are being proposed to the wiki project names or designs. Your input will help determine which elements of the different proposals should be removed, refined and recombined to create a proposal that will move to the design phase.

About the 2030 Movement Brand Project

Our free knowledge projects are created by a global movement. Since 2003, we have used the term "Wikimedia" to refer to this movement. The 2030 Movement Brand Project is creating a proposal for movement names and designs based on our best-known brand, Wikipedia. The names and designs generated by the project will be presented to the Board of Trustees. If approved, they will be offered to affiliates to opt in and will be used by the Wikimedia Foundation.

This survey will take approximately 20 minutes to complete. Answers may be provided in any language. Data will be made anonymous for individual respondents and published on Meta-Wiki, along with a report synthesizing the data.

This survey will be open from 16 June - 7 July.

For more information see the project page on Meta-Wiki or email brandproject(_AT_)wikimedia.org.

Thank you for your time!

The Brand Project team

Legal disclaimer: Please note that this survey is run by Qualtrics and their use of your information and responses are governed by their Privacy Policy and Terms of Service. For more information about the Foundation's collection and use of the information gathered through this survey, please see our privacy statement.

Survey questions[edit]

Background questions: affiliates[edit]

Which affiliate are you representing? [open question] (required)

How many people are sharing thoughts in this response? [provide a range] (required)

Background questions: individual contributors[edit]

What is your age? [select range] (optional)

What is your current gender identity? Select all that apply. [select options] (optional)

What is your most active Wikimedia Project? [drop down] (required)

In what language (by language code)? [drop down] (required)

Where do you currently live? [drop down] (optional)

How do you use the Wikimedia name? [checkbox, all that apply] (required)

Internally, within the movement (community policy writing, community governance, community communications, casually in community conversations, etc.)
Externally (outreach, events, representing the movement to external parties, etc.)
I do not use the Wikimedia name

Body of survey: all respondents[edit]

Body of survey will be completed by the respondent 3 times, once for each proposal. How much do you agree or disagree with the following statements about the above proposed naming convention? These statements are based on the Movement Branding Criteria that was generated in the 2019 through community consultation [select one option] (required)

Movement Branding Criteria Strongly disagree Disagree Neutral Agree Strongly Agree
This proposal will help explain the different elements of our movement and reduce confusion
This proposal will help protect and improve our reputation
This proposal will help support and bring awareness to the sister projects
This proposal will help mitigate legal risks
This proposal will help support movement growth
This proposal is sufficiently adaptable (personalizable and localizable) for movement members

Please tell us why you have made these selections and/or provide recommendations for improvement [open question] (optional)

How much do you agree or disagree with the following statement about each proposed descriptor term? "This descriptor term will help explain the different elements of our movement." [select one option] (required)

Strongly disagree Disagree Neutral Agree Strongly agree
[Descriptor term 1]
[Descriptor term 2]

What else could be improved of this overall naming convention proposal? [open question] (optional)

Additional body questions, for affiliates only[edit]

What would the name of your affiliate be in this structure (in English and/or your local language)? [open question] (required)

How much do you agree or disagree with this statement? "This name will help our affiliate." [select one option] (required)

Please explain why you made this selection. [open question] (optional)

Open call: all respondents[edit]

The term Wikipedia exists in many languages. It is also used internationally as simply “Wikipedia”. How much of the naming convention do you think should be open to translation? (optional) [select option] (optional)

All Words - Wikipedia AND descriptor terms are translated
Some Words - "Wikipedia" is used without changes across languages BUT descriptor terms are translated
Other (specify)

For those interested, the Brand Project team invites you to suggest other naming elements. It can be a whole proposal or a phrase or a word for consideration.

Movement [proposal]
Movement tagline [proposal]
User group [proposal]
Chapter/Thematic org [proposal]
Foundation [proposal]

Please expand on why you have proposed these naming elements. For example, how it meets the Movement Branding Criteria, how it is related to "interconnection" as a concept, how it helps inspire new people to join us. [open question] (optional)

Closing: all respondents[edit]

Please rank the proposals in order of how well you think they will help us reach our 2030 goals, with 1 being the most helpful and 4 being the least [rank] (required)

"By 2030, Wikimedia will become the essential infrastructure of the ecosystem of free knowledge, and anyone who shares our vision will be able to join us."

If you would like to receive a link to any future surveys for the Movement Brand project please provide your email address below

________________________________


Thank you!

The Brand Project team will now begin analyzing your feedback. Please refer back to the project page on Meta-Wiki for the latest updates, and follow the discussion on the Meta-Wiki page for naming.

Survey evaluation[edit]

The survey intends to collect and compare hundreds, ideally thousands, of perspectives on the proposed naming options. It is a chance to remove options that do not work, to refine things that are promising but incomplete, and recombine elements from across the “options” that respondents highlight. In all, the survey is an input for developing a new movement naming.

Evaluating the survey results will adhere to the following approach:

  • Names to remove - Will be identified by consistent low ranking in the “choice ranking” section. The project team will examine which naming options are consistently marked down and review the comments + scoring to assess if there are any elements to salvage from the low-ranked proposal.
  • Names to refine - Will be identified by repeated questions, concerns, and comments for clarification.
  • Names to recombine - Will be identified by repeated highlights, selections, and endorsements on specific terms, even among naming convention proposals that are marked for removal.

The explicit level (e.g. how many people ranked this choice lowest) for removal will not be known until the survey is complete. In brief, the lowest ranked proposal will be removed. The top ranked proposal(s) will be carried forward. The project team will work to synthesize all endorsed elements into a single naming proposal to carry in to design work.