Communications/Wikimedia brands/2030 movement brand project
The Wikimedia Movement's strategic direction outlines bold goals for us to achieve by 2030. We have billions of users, contributors, donors, and partners to invite into our free knowledge movement. Our brand can help us reach and engage these audiences, while improving understanding of our movement structure, participants, projects, and affiliates.
Building on nearly a year of brand research, strategic planning, and community consultation, this project invites members of the Wikimedia Movement to collaborate on an updated Movement identity using "Wikipedia" in place of Wikimedia. This new system will be developed through June 2020, and will be Opt-In for Movement affiliates currently using the Wikimedia movement brand.