Strategy/Wikimedia movement/2018-20

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Our strategic direction: Service and Equity

By 2030, Wikimedia will become the essential infrastructure of the ecosystem of free knowledge, and anyone who shares our vision will be able to join us.

We, the Wikimedia contributors, communities, and organizations, will advance our world by collecting knowledge that fully represents human diversity, and by building the services and structures that enable others to do the same.

We will carry on our mission of developing content as we have done in the past, and we will go further.

Knowledge as a service: To serve our users, we will become a platform that serves open knowledge to the world across interfaces and communities. We will build tools for allies and partners to organize and exchange free knowledge beyond Wikimedia. Our infrastructure will enable us and others to collect and use different forms of free, trusted knowledge.

Knowledge equity: As a social movement, we will focus our efforts on the knowledge and communities that have been left out by structures of power and privilege. We will welcome people from every background to build strong and diverse communities. We will break down the social, political, and technical barriers preventing people from accessing and contributing to free knowledge.

The Process[edit]

Roadmap for the movement strategy process 2018-20
Roadmap for the movement strategy process 2018

The purpose of the Wikimedia 2030 Strategy Process is to address complex challenges and seize the opportunities for the Wikimedia movement, now and in the future. It is a process initiated by the Wikimedia Foundation, seeking broad affiliate and community involvement on a global scale.

Phase 1 of the Wikimedia 2030 strategy process set out with the question: What do we want to build or achieve together over the next 15 years? The outcome of that first step is the Strategic Direction. With this, it is time for Phase 2:

What does the Strategic Direction entail for the Wikimedia affiliates, communities, and our broader ecosystem? What do we need to be able to follow the set direction, taking our global, regional as well as local contexts into consideration? How will roles, resources, responsibilities and decision making capacities be distributed across the movement? How do we work together and relate to each other? Working groups will be established from a broad range of stakeholders (movement organizations, groups and committees, community members, partners and external experts, donors, readers), and will formulate and refine such questions in consultation with the movement.

The outcome of Phase 2 will be a set of recommendations to answer the questions as well as an agreement on how to implement these recommendations. Phase 3 will then focus on the implementation. There will be room for experimentation and prototyping, and each step will be monitored and evaluated carefully. This approach will enable the movement to revise and iterate the steps as well as the recommendations themselves, if needed.

It is important to highlight that the phases will no longer be sequential, but can run in parallel. For some topics, Phase 2 might take a shorter time, while others are more complex or depend on the outcomes of other recommendations. The questions that we need to solve in order to move in our strategic direction are related to four different levels of movement work:

  • At every level (conceptual): How do we evolve in a healthy and consistent way? What do we need to change or adapt as we move toward the essential infrastructure for free knowledge? A constant and stable change process, inclusive, culturally sensitive and true to our values.
  • Across the movement (structural): What are the critical questions we, as a movement, need to resolve around roles, resources and responsibilities, in order to be successful? Leading to recommendations, agreement and a process for implementation.
  • In movement organizations (programmatic): How do we contextualize and apply the direction? What sort of programs and efforts should we undertake? What are our first priorities? Including support, coordination and innovation across the movement.
  • For projects and individuals (tactical): What are the priorities for individual Wikimedia projects, or within projects? What do contributors need and care about? Product and program support by the key organizations’ departments.

The Movement Strategy Core Team will focus their work on the conceptual and structural levels and on identifying and prioritizing the key themes and questions with the movement. The recommendations developed by the working groups will then also inform the programmatic and tactical level work that has been and will be executed by different stakeholders and departments.

Milestones in Phase 2[edit]

Note that these milestones are preliminary. They are published here to share an overview of the process as it is planned now, but they may be revised after the Wikimedia Conference. Please also note that the strategy team is aiming to be present at regional and thematic conferences, to ensure that strategy orientation is as ubiquitous and appropriate as possible for the audiences we're trying to reach.

Wikimedia Conference 2018, April 20-22

  • Identify themes and key questions around roles, resources and responsibilities
  • Set up the initial structure of the thematic working groups
  • Shortly after the Wikimedia Conference: open call to participate in the Working Groups
  • ...

Wikimania 2018, July 18-22

  • Online consultation on formulating the themes has taken place
  • Working Groups have been set up, and started formulating questions essential to their themes
  • At Wikimania: Consultations and workshops based on the work done in the Working Groups
  • At Wikimania: First steps in drafting the recommendations
  • After Wikimania: Refining the recommendations with the movement (on-wiki, at regional events etc)
  • ...