Preparation started in March 2018. A small core team was set up to guide and support the process, and more team members joined over the course of the following year as the work itself expanded and grew. This second phase (developing the strategic direction was phase one) of the Wikimedia 2030 Movement Strategy Process officially started in April 2018 at the Wikimedia Conference. The Movement Strategy Track within the conference focused on laying the groundwork for working groups to conduct research and draft recommendations for structural and systemic change within our Movement to enable us to advance in our strategic direction. Eight thematic areas were identified to enable us to advance in our strategic direction: Advocacy, Capacity Building, Community, Diversity, Partnerships, Resource Allocation and Revenue Streams, Power Dynamics, and Technology.
Following the Wikimedia Conference, the core team started planning how to set up the working groups.