How deep do the data go? This report systematically measures a specific set of inputs, outputs, and outcomes across Wikimedia programs in order to learn about evaluation and reporting capacity as well as programs impact. Importantly, it is not a comprehensive review of all program activity or all potential impact measures, but of those program events for which data was accessible through voluntary and grants reporting. Read this page to understand what the data tells you about the program and what it does not.
Data and analysis
We had many questions to ask program leaders!
We have a lot of questions the data reported has helped us answer and others that need further investigation
What do these programs costs in terms of dollars and hours invested and what potential costs are managed through donated resources?
What is the reach of these programs in terms of accessing new and existing users?
How much content do programs produce in terms of bytes, pages, or media added?
What are the costs in terms of dollars and hours input per unit of content (text or media pages added) or per participant (for workshops which produce no content)?
To what extent can we determine program outputs increase the quality of Wikimedia projects?
To what extent does program participation produces new active editors/contributors, or retain active editors, at 3- and 6- months retention points?
To what extent does the program have examples for easy sharing and replication?
Priority goal setting
Since 2013 the Program Evaluation and Design team has worked with the community to discover the most commonly seen goals for programs. Since the June pilot workshop activities online and at conference workshops - such as the Metrics Dialogue - have served as a way for our team to identify common goals across programs, discovered through conversations, break out sessions, and logic modeling. Most often these general goals  have been to:
Build and Engage Community
Increase Reader Satisfaction
Increase Access to Wikimedia
Increase Accuracy and/or Detail of information
Increase Awareness of Wikimedia Projects
Increase Buy-in to the Open Knowledge / Free Content Movement
Increase Diversity of Information Coverage
Increase Diversity of Participants
Increase Participation of Content Experts
Increase Perceptions of Credibility and/or Quality
Increase Skills for Editing/Contributing
Increase Use and Access
Increase Usefulness, Usability, and Use of Contributions
Increase Volunteer Motivation and Commitment
Make Contributing Easier
Make Contributing Fun
Recruit and/or convert New Users
Retain and Activate Existing Editors
↑In addition to these core goals for common programs, other prominent goals for projects and programmatic activities targeted by several Wikimedia organizations outside of these focal volunteer outreach programs.
These other projects and activities develop and strengthen ties for policy advocacy and partnership building as strategic levers for change.