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Learning and Evaluation/Plan your program metrics/Awareness of Wikimedia

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Learning and Evaluation

Awareness of WIkimedia

Goal: Increase awareness of free knowledge and Wikimedia
Example Programs, Projects, or Events
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  • ?
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Measurement Tool


Number of organizing and supporting staff and volunteers (ambassadors, mentors etc.)

Count of supporting staff and volunteers

Meeting Records, Logs, Reported estimates

Hours invested by staff and volunteers organizing and executing

Estimate of hours invested

Calendar Records, Logs, Reported estimates

In-kind donations (prizes, etc),

Estimated value in currency (comparable cost)

Funds or money used

Budget accounting

Budget spreadsheet

Measurement Tool


Article promotion (e.g. social media, blog posts, links )

Event documentation (e.g. videos )

Measurement Tool

Short term outcomes

Page views and/or clicks

How much a new editor gains from editing or reading (?)

Image downloads

Satisfaction of readers increases

Number of Wikipedians adding sources (or # of NEW Wikipedians adding sources)

Measurement Tool

Intermediate outcomes

More editors, volunteers, allied organizations, donations