Learning and Evaluation/News/Learning Days for Wikimedia Conference 2018/Thursday sessions

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Storytelling Workshop[edit]



Storytelling is a skill that not everybody is born with, but anybody can learn. With a structure approach, we walk participants through key concepts in storytelling practice, using the ABCD framework. Participants apply this to a specific project they want to communicate, and leave with a clear idea of key messages they need to develop in their communications plan. In this workshop, we will also review the posters submitted to apply the ABCD and see what is good about the poster, and what could use more work.

Time allocated:

60 minutes

Specific learning objectives:

  • Participants will learn basic concepts and practices in storytelling.
  • Participants will draft first key messages they want to share about a project they want to communicate.
  • Participants will apply the ABCD framework to posters.

Presenter roles:

María Cruz, presents introduction and letter C and D. Also facilitates conversation around posters.

  • Community presenter 1, talks about letters A and B.
  • Community presenter 2, facilitates a small group
  • Community presenter 3, facilitates a small group
  • Community presenters could be Nikola Kalchev, could be May Hashem, also John Cummings (would need to see who expressed interest in sharing on the topic “telling your community story”).

Financial planning for your organization[edit]


Abstract: In this session, you will learn the primary components and stages of a financial planning cycle. We will share common approaches to financial planning and discuss how financial planning integrates with programmatic planning.

Specific Learning Objectives: This session will prepare you with a foundational understanding of financial planning cycles that will allow you to: start planning a financial planning cycle for your organization, or assess how your organization is currently doing financial planning.

Planning for Learning with Wikimedia Projects[edit]



Editing Wikimedia projects leads to acquiring knowledge and skills related to digital literacy, information literacy and other 21st century skills. However, most programs that take place in an educational setting do not consider or measure student learning. This workshop will ask the question: “How do we measure student learning during Wikimedia education activities?” Understanding the answers to these questions will lead to higher quality education programs, a stronger reputation for Wikimedia in the education sector, and more opportunities for advocacy and partnerships around Wikimedia programs.

This workshop will be a practical and hands on guide to planning learning activities like workshops, lessons and units. It is relevant to program leaders who conduct any activities that have a learning component like workshops, presentations, trainings, etc. At the end of this workshop, participants will be able to draft outcomes, performance tasks, and activities that lead to student/participant learning.

Evaluation Plans and Making it Count[edit]



Wikimedia Programs are known to have brought the largest amounts of new editors in the past years, as well as the largest amounts of new content added to the Wikimedia Projects. This, powered by the movement tradition of replicating other successful programs has led to multiple implementations of these outreach initiatives. Since 2013, the Learning and Evaluation team at the Wikimedia Foundation has been collecting data on programs to better understand how they work towards movement goals. We now have two program reports that should help as a resource for community leaders that want to start a new program in their local context. How can you better use this data to design your own Wikimedia Program? What systems are in place to learn from others in the movement? In this session, we will look at successful programs globally and analyze why they work, looking at the logic behind them. We will work together to bring out a formula that could help participants think through the characteristics of their community, the problems they would like to solve and how to create programs that help solve them. We will look at existing program data and work in groups to pick a program with SMART targets, based on that information.

Time allocated:

120 minutes

Specific learning objectives:
  • Participants will learn how to use data to design a program that works on a local level.
  • Participants will learn how to share back their experience to the wider movement.
Presenter roles:
  • María Cruz, presenter.
  • Nichole Saad, facilitator.
  • Tighe Flanagan, facilitator.
  • Alex Stinson, facilitator.

Affiliate Partnerships: Working Better Together[edit]



Cooperation is one of the basic principles of all Wikimedia projects. Doing this across the globe, with partners that have vastly different circumstances, challenges and resources can be difficult, but if all goes well also highly rewarding. In this session, we will exchange best practices on how to prevent conflicts and misunderstandings in this context. We will also talk about how to best deal with situations, where conflicts do happen and learn from each other about cooperation on different levels. Everybody is invited to join, but we especially welcome members of smaller and newer affiliates.

Time allocated:

90 minutes

Specific learning objectives:

  • Best practices on how to cooperate within an affiliate
  • Best practices on how to cooperate across affiliates and with the Wikimedia Foundation
  • Things to avoid, to prevent escalation of conflicts on all levels

Presenter roles:

Facilitation Skills[edit]



Facilitation is a set of practices and a role that concerns itself with assisting (usually goal-oriented) conversations run smoothly and productively. It is distinct from leading or controlling the conversation. Facilitation relies on fairly well-understood principles in human psychology and sociology, and when done well, can transform dysfunctional conversations or situations into healthy and constructive ones. In this workshop, I will present the importance of good facilitation, and teach some basic facilitation techniques. The participants will get to practice the techniques in small groups.

Time allocated:

2 hours

Specific learning objectives:
  • Participants learn the importance of facilitation.
  • Participants learn specific facilitation techniques.
  • Participants practice facilitation, as facilitators, observers, and role-playing personae.

Presenter roles:
  • Katy Love
  • Delphine Ménard
  • Winifred Olliff

Logic Models, Program Evaluation, and Strategy[edit]



Logic Models are a very valuable tool for the planning of our program activities and for developing appropriate evaluation strategies. Based on the distinction between the ‘outputs’ and the ‘outcomes’ of our work, they can be used to carefully think through the links between what we are doing and what we want to change by this. Logic models are a first step to your evaluation plan and strategy. In the first half of this session we will review the terminology common in logic models, develop a simple logic model, and discuss how this tool can be shared to promote program learning. In the second half, we will share tools for evolving your logic model into an evaluation plan by workshopping together to design clear evaluation targets and measurement strategies for the project or program outlined in the first half.

Amount of Time Required

120 minutes

Specific learning objectives
  1. Participants learn basic logic model terms like outputs, outcomes, impact
  2. Participants craft a basic program logic model
  3. Participants adapt their logic models into an evaluation plan

Dana McCurdy and Christof Pins

Session slides

Program Partnerships: From ideas to action[edit]


Getting Over the Partnership Hump


Successful Wikimedia programs often involve working with external partners to advance the Wikimedia mission--whether libraries, museums, publishers, governments or any number of allied organizations. In most partnerships, Wikimedia community members go through a process of first developing understanding, and then agreement, on shared goals and activities as part of the partnership before implementing activities. In this session, we will explore the partnership process and focus on how you test and explore your partnership, after you have come up with a good idea and identified a partner.

Specific learning objectives:

  • Participants will be able to better evaluate the opportunities and risks associated with working on a partnership.
  • Participants will be able to better understand the lifecycle of a programmatic partnership.
  • Participants will be able to pitch partnerships in a win-win framework that acknowledges drawbacks.

Presenter Roles:

  • Jake Orlowitz- Facilitate conversation about partnership process
  • Alex Stinson - Faciltate group activities
  • Community Leaders-- 3 to 4 community leaders with partnership experience facilitate the meta discussions




Abstract: Wikimedia affiliates frequently work with external partners (such as GLAMs) on media donations to Wikimedia Commons; and there is also a growing number of projects and requests from partners to upload data to Wikidata.

Data and media uploads have similar (general) workflows:

  • receiving a set of media/data;
  • processing this media/data to make it ready for Commons or Wikidata;
  • uploading the media/data;
  • processing the media/data after upload;
  • stimulating enrichment and improvement to the media/data after upload;
  • stimulating re-use of the media/data after upload;
  • evaluation and reporting after upload.

In 2018 and 2019, Wikimedia Commons is converted to structured data; this change will make workflows for media and data donations even more similar; and it will become more important for affiliates and volunteers to be able to work with Wikidata. This workshop will introduce participants to the processes needed for these projects, including an introduction to relevant tools, and highlighting very impactful, but often overlooked, steps in the process.

Time allocated: 60 minutes

Specific learning objectives:

  1. Participants learn about the different steps that are involved in uploading data to Wikidata and in uploading media files (with metadata) to Wikimedia Commons
  2. Participants learn about some usual gaps and pitfalls in this process, and how to address these
  3. Participants obtain ideas and suggestions on how to make their upload projects more impactful and interesting
  4. Participants learn about some major upcoming changes to Wikimedia Commons (structured data and how it interacts with Wikidata)

Presenter roles:

  • Sandra Fauconnier, general facilitator; introduces the session and workflows, presents assignment for breakout groups, provides feedback
  • Alex Stinson, general facilitator, and help with breakout groups.
  • Andrew Lih, general facilitator and help with breakout groups.

Collective Problem Solving[edit]

Abstract: This session will support our ability to problem solve collectively. Through hands-on practice, participants will learn about a protocol adapted from the field of education in which one person shares a challenge and the rest of the group uses active listening to support problem solving. Participants will break into small groups and have the opportunity to either 1) share a challenge and get useful feedback, or 2) hear about challenges others are experiencing in their own contexts. This is a great opportunity to not only learn a new problem solving technique, but also to hear from other perspectives and think expansively about the challenges we face in the WIkimedia movement.

Time allocated: 60 minutes

Specific learning objectives:

  • Participants will learn and use a protocol that supports collective problem solving
  • Participants will have an opportunity to either receive useful feedback or provide useful feedback to their colleagues

Facilitator: María Cruz

Sign up if you'd like to address a challenge or problem you face[edit]

  1. --Oscar_. (talk) 11:44, 16 April 2018 (UTC)Reply[reply]
  2. ...

Survey Design[edit]



Surveys can be a great way to get a feedback from a lot of people at once. But choosing what questions to ask and how to ask them can end up being a confusing maze. This session will help you think about how to focus on the questions that are most important and how to avoid common survey pitfalls.

Time Allocated: 60 minutes

Specific learning objectives:

  • Participants will learn when a survey is the right choice to solve a problem
  • Participants will learn how to choose questions related to the goals they have set
  • Participants will learn about common survey pitfalls and how to avoid them

Facilitator: Dana McCurdy