New Readers/Annual Plan 1819/Output map
The New Readers team works across multiple departments and budget segments to accomplish our goal of reaching new readers. That means that we collaborate on projects together, which is a bit hard to parse in the annual plan. This is an attempt to clarify what activities correspond to what projects.
| Segments. Outputs described in body of table. | ||||||||
|---|---|---|---|---|---|---|---|---|
| Outcome | Project | Status | 1. Audiences (prod/eng/design) | 2. Audiences (program) | Communications | Community Resources | Partnerships | Education |
| 1-5 | Comms support | Ongoing | 1. Support for key projects | |||||
| Education team advising | Not started | 1. Advising | ||||||
| 1 Access | Kiwix | Ongoing. See their quarterly goals for more info. | 1. Direct financial support | |||||
| 1 Access | WOMP | Ongoing | 1. Project support & funding | |||||
| 2 Awareness | Grant campaigns | Ongoing | 1. Complete campaign grants
2. Templates for future grants |
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| Community Marketing Experiments | Ongoing | Community social media campaigns (not in annual plan) | ||||||
| General marketing campaigns | Paused. | 2. Analysis
3. Community coordination |
2. Creative production
3. Production of product marketing |
2. Surveying of general population
3. Media placement 4. Guidance |
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| 3 Discovery | SEO | Moved to Audiences (outside of NR program) | 1. SEO improvements
|
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| 4 Retention | Campaign landing pages | Paused. | 2. Landing page experiments | |||||
| Product experiments | Ongoing | 3. Product experiments | ||||||
| 5 Syndication | Context cards | Paused | 4. Syndication experiments | 5. Syndication partnerships | ||||