New Readers

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New Readers
Research and findings
  Finding #1: Access
  Finding #2: Awareness
Updates
FAQ and all pages

The New Readers program focuses on understanding and serving potential Wikimedia readers in countries where access to the internet is quickly growing. It is a collaboration of the Global Reach, Design Research, Reading, Community Engagement and Communications teams at the Wikimedia Foundation.

This hub will collect work from across the teams to better understand and serve potential new readers.

For the latest on what we're doing, please check out the New Readers/Updates page. You can also see up-to-date information about each of the themes at New Readers/Awareness and New Readers/Access.

Objectives[edit]

  1. Better understand new internet users in countries with developing internet access, who may have limited to no awareness of Wikimedia sites
  2. Develop user personas that represent common user habits, needs, and behaviors
  3. Assess and develop potential product, partnership, messaging, and community actions to grow reach and participation in Wikimedia projects from research regions
  4. Develop programs across the Foundation to better serve readers and potential readers in these regions based on research findings


Team[edit]

The New Readers project is a cross-team initiative, reflecting shared research priorities of Readership, Strategic Partnerships, Design Research, Communications, and Community Engagement.


Talk to us[edit]

We want to hear from you! Here's how you can get in touch:

Notes[edit]