Nouveaux lecteurs

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This page is a translated version of the page New Readers and the translation is 35% complete.

September 2019

The New Readers program has been an important part of growing the WMF's understanding of the gaps we need to fill in awareness and use of the Wikimedia projects in Emerging Markets. As a result of the research and initiatives run within the program, the Foundation has integrated work that will represent Emerging Markets in each of its strategic priorities, particularly in growing Worldwide readership and building a thriving movement.

This program has now ended.

As a direct result of this program, a new Product team has started to specifically focus on ways to improve our projects for people in underrepresented geographies, where internet use is growing rapidly.

Thank you to all the communities and WMF staff that were part of making this program a success!


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Nouveaux lecteurs
Recherches et trouvailles
  Découverte №1: Déconnecté
  Outcome #2: Awareness
  Outcome #3: Discovery
  Outcome #4: Retention
  Outcome #5: Syndication
Mises à jour
FAQ et toutes les pages

Le programme New Readers se concentre sur la compréhension et le service potentiel des lecteurs Wikimedia dans les pays où l'accès à l'internet est grandissant. Il s'agit d'une collaboration des équipes de Global Reach, Design Research, Reading, Community Engagement et Communications à la Wikimedia Foundation.

Ce hub ramassera le travail de toutes les équipes pour mieux comprendre et servir les potentiels nouveaux lecteurs. For the latest on what we're doing, please check out the New Readers/Updates page. You can also see up-to-date information about each of the themes at New Readers/Awareness and New Readers/Access.


Objectifs

  1. Mieux comprendre les nouveaux utilisateurs dans les pays avec développement de l'accès à internet qui peuvent être limités dans la connaissance des sites de Wikimedia.
  2. Develop user personas that represent common user habits, needs, and behaviors
  3. Assess and develop potential product, partnership, messaging, and community actions to grow reach and participation in Wikimedia projects from research regions
  4. Develop programs across the Foundation to better serve readers and potential readers in these regions based on research findings


Équipe The New Readers project is a cross-team initiative, reflecting shared research priorities of Readership, Strategic Partnerships, Design Research, Communications, and Community Engagement.


Talk to us

We want to hear from you! Here's how you can get in touch:

  • Public mailing list: We share interesting content and announcements. Join us there and share with us.
  • Talk page: For general questions/inquiries
  • newreaders(_AT_)wikimedia.org: reach the team

Notes