Research:Brazil Readers Survey 2011 Findings
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The following is taken from the 2011 WIkipedia Readership Survey. For full page of questions, see Research:Wikipedia Readership Survey 2011/Text.
FROM READERS TO EDITORS
- 51% of Brazil’s readers are likely to recommend Wikipedia to friends, but only 3% of Avid Readers have participated in editing.
- Brazilian readers are significantly more likely to be concerned with making mistakes during the editing process (25%) or simply not aware of the editing process (21%).
1. Editing habits
In Brazil, only 2% of readers have participated in editing.
2. Reasons for not editing
When asked why they don’t edit Wikipedia, over one third (35%) of Brazilian readers are satisfied with simply reading articles. Additionally, about 1 out of every 5 readers in Brazil didn’t know they can edit (18% Avids, 20% Casuals).
When asked which factors that would encourage readers to contribute content, over a third of Brazilian readers, especially Avids (41% Top 2 Box) prefer knowing other people will benefit from their input. Readers would also like an interface that would make it easier to edit overall (33%), followed by recommendations on topics that would interest their peers (32%).
Brazilian Wikipedia users wanted many of the suggested features more so than compared to the all Country global reader averages, as indicated below.
- "Avid readers" read Wikipedia at least 4 times a month.
- "Casual readers" read Wikipedia 3 or fewer times a month.