Research:Brazil Readers Survey 2011 Findings

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The following is taken from the 2011 WIkipedia Readership Survey. For full page of questions, see Research:Wikipedia Readership Survey 2011/Text.

Wikipedia Reader Brazil Report 2011. Note: this was prepared by an outside organization and the suggestions do not necessarily reflect the views of WMF.


  • 51% of Brazil’s readers are likely to recommend Wikipedia to friends, but only 3% of Avid Readers have participated in editing.
  • Brazilian readers are significantly more likely to be concerned with making mistakes during the editing process (25%) or simply not aware of the editing process (21%).

1. Editing habits

In Brazil, only 2% of readers have participated in editing.

2. Reasons for not editing

When asked why they don’t edit Wikipedia, over one third (35%) of Brazilian readers are satisfied with simply reading articles. Additionally, about 1 out of every 5 readers in Brazil didn’t know they can edit (18% Avids, 20% Casuals).


When asked which factors that would encourage readers to contribute content, over a third of Brazilian readers, especially Avids (41% Top 2 Box) prefer knowing other people will benefit from their input. Readers would also like an interface that would make it easier to edit overall (33%), followed by recommendations on topics that would interest their peers (32%).

Brazilian Wikipedia users wanted many of the suggested features more so than compared to the all Country global reader averages, as indicated below. Factors to increase contributions


  1. "Avid readers" read Wikipedia at least 4 times a month.
  2. "Casual readers" read Wikipedia 3 or fewer times a month.