Talk:Wikimedia Foundation Annual Plan/Quarterly check-ins/Advancement Q2 2017
Add topicLatest comment: 7 years ago by Nemo bis in topic Externalities
Externalities[edit]
I'm very glad there is now a graph of banner impressions, and that they're going down at least for that specific campaign. It would be good to find some suitable industry benchmark for display ads CPM, to see how far we are (a couple orders of magnitude?).
I see however that there is still no consideration of "externalities" and the overall cost these campaigns have for our projects. For instance, the emails might have increased income, but they also contained glaring errors. Nemo 17:27, 18 March 2017 (UTC)