User:Ezra Katz/Logo Proposal
This is the original draft of this logo proposal, please go here to discuss further changes.
The main feature is a book seen from the side, with its pages fanning out in a semi-circle. The pages are moving, giving the feel of the dynamic nature of the wiki medium. The book is open too, alluding to the free nature of the Wikibooks project.
The text uses two fonts. The "WIKI" part is Gill Sans Regular. The "BOOKS" and other text is Garamond Bold. The sans-serif font embodies the spirit of a wiki: cutting edge, fast and modern, whereas, the serif font is classic, thoughtful, and warm. The pairing of these fonts represents the goals of this project to adapt the centuries' old art of book publishing to 21st Century technology and collaboration.
The logo is immediately recognizable as a book, while maintaining a unique image. The level of detail is moderate, allowing it to still be legible at all but the smallest scales (for which an alternate version is provided). The monotone versions are ideally suited for printed texts and would make a distinct impression embossed on the spine of a book.
Branding and Internationalization
For the sake of creating a strong "Wikibooks" brand, the "WIKIBOOKS" portion of the logo should remain unchanged in different language projects. Localized versions can change the optional, bottom line of text to reflect the difference in language.
It is very common for an international organization to use an english name exclusively in its marketing. Unifying the multilingual projects under one name can only improve the recognition of the "Wikibooks" brand. Anywhere in the world, if someone types wikibooks.org into a browser, she can find the project in her own language (if it exists).
In a larger sense, a book created by this project is no mere textbook; it is a wikibook. Like Kleenex® is synonymous with facial tissue, or Band-Aid® is synonymous with an adhesive bandage, a wikibook should be what the whole world thinks of when they think of an open-content, collaboratively written text.
With the rest of Wikimedia
|Meta-Wiki - Coordination||Wikipedia - Encyclopedia||Wiktionary - Dictionary|
|Wikibooks - Textbooks||Wikisource - Sources||Wikiquote - Quotations|
|Wikispecies - Species||Wikinews - News||Wikiversity - Learning tools|