Wiki Loves Africa 2022/Communication
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Wiki Loves Africa Messaging and Branding
Wiki Loves Africa is an annual contest that visually celebrates the African continent. The contest has been going held for 8 years and has an established and recognisable brand. There are generic materials to allow for organisers to communicate about the impact of Wiki Loves Africa over the years it has been held.
Every year, the international team supplies materials and resources that are specific to that year's theme. Below are the materials for local organisers to spread the word and provide visibility for the contest in their area.
Here is a separate page for messaging about the contest and how to speak to the press.
Please feel free to translate these materials into your local languages, and share them on Commons under the Wiki Loves Africa 2022 Communications category.
If you have any suggestions or requests for additional materials you feel would be useful, please contact Isla Haddow-Flood via the email on her userpage.
Wiki Loves Africa Communication Platforms
Communications materials from previous years:
- Wiki Loves Africa Generic materials
- Wiki Loves Africa 2020 Marketing Materials
- Wiki Loves Africa 2020 Marketing Materials
- Wiki Loves Africa 2019 Marketing Materials
- Wiki Loves Africa 2017 Marketing Materials
- Wiki Loves Africa 2016 Marketing Materials
- Wiki Loves Africa 2015 Marketing Materials
- Wiki Loves Africa 2014 Marketing Materials
2022 Contest Communications Materials
Wiki Loves Africa will run for the 8th time in 2022. Along the years, a lot of material has been created and is available for organisers to use and adapt as they see fit. Or you might prefer to create your own material.
Marketing Materials developed for Wiki Loves Africa 2022
These are .jpeg files below, but the .pdf versions can be found in Wiki Loves Africa 2022 Communications category, on Commons.
Talk about the 2022 Contest
Consult this page for more information about Messaging and Talking to the Press about Wiki Loves Africa.
Below are the international press releases for the launch of Wiki Loves Africa 2022. These press releases can easily be adapted to press releases that feature local details and events.
Launch Press Release
Winners Press Release and Jury Report
Only due July 2022
Press/Media mentions 2022
Marketing and Social Media visuals
Social media launch cards
Social media information 'cards' are available on Canva for organisers at these links:
Visuals for just a few of the images created are below:
Publicity poster (jpgs) in 4 languages
Publicity poster series (pdf) in 4 languages (available as high res for printing or smallest emailable size)
Wiki Loves Africa brand
Wiki Loves Africa generic identity elements
- the existing visual identity
- a “pitch deck” explaining the project
- a generic leaflet about the project
- a Pull-up banner design
- T-shirt design
- Buttons, badges, stickers (square, round and rectangular)
- “App button” version of the logo for use on web, devices and other pages
- Logo as used in press releases, social media, presentations, on banners, etc.
- Generic leaflet
Wiki Loves Africa's video
Social media guidelines
It is exciting to support WikiLovesAfrica’s 2021 and show people what is happening with the competition in your country! There is an international communications team for the duration of the competition, but we would love your support wherever possible! Here are some ways you can do just that:
Keep an eye on our Facebook, Twitter and Instagram feeds and share our posts. The more organic reach we get the more we will be rewarded with so every share counts.
Comment on our posts
Comment and tag on the comments of a post. Any words of encouragement or tagging a friend or organization on the comments feed will also help Wiki Loves Africa to be seen by more people, more often.
Make your own posts
We realise you may want to personalize your call to enter or mention your own events happening locally, but please make sure you note the following:
- Use the contest colour pallette above
- Include the hashtag #wikilovesafrica on all your posts on Facebook, Twitter and Instagram
- The shortlink to the info page and entry is bit.ly/EnterWLA2022 photographs you post on Social Media
- Make sure that the photos you use are big enough, and do not distort or pixelate
- When writing a post about a local event, please include the location or country in your post (this can be done straight away or as a hashtag) – this will cause less confusion when people repost or share your post with their individual accounts
- There are standard headers for Facebook and Twitter as well as a standard Instagram post that you are welcome to use. Please find them in the Social Media templates section below (to come)
- Be sure to include these bits of info – not necessarily all at once but over a few posts.
- The competition is open to anyone, anywhere but the subject matter Health+Wellness must represent something that took place in Africa or relates to African culture.
- You can enter as many times as you like
- All work entered is subject to a Creative Commons licence
- The competition runs from 15th Feb-15th April
Please use the hashtags:
- #CelebrateAfrica or #Celebrate[your country] e.g. #CelebrateEthiopia
- And you can # the subject e.g. #home etc…
Please seriously consider adding cautionary hashtags to make sure people do not put themselves at risk to get the photograph. Consider using these hashtags:
Branding and communications help for Organisers
The Wikimedia Movement has its own set of branding guidelines that are separate from Wiki Loves Africa. Consult the Communications Resource Centre to get guidance on how to use Wikimedia materials.
Design and photographic manipulation tools
If you wish to create your own branding, please consider using the following design tools. Many of the application listed below require specialist knowledge of design and photographic principles.
They are not open source, but many have a free 'plan' that allows limited functionality:
Please note: the following is a list of (mostly) open source options. While many of these products are exceptional we do not recommend or endorse one over another. Always be careful when downloading software.
Design creation and manipulation:
Find more marketing materials. Do not hesitate digging into previous years.
Wiki Loves Africa reports: