Jump to content

Wiki Loves Africa 2022/Communication

From Meta, a Wikimedia project coordination wiki
Wiki Loves Africa 2022 – Home+Habitat


Wiki Loves Africa Messaging and Branding

What Wiki Loves Africa is all about.

Wiki Loves Africa is an annual contest that visually celebrates the African continent. The contest has been going held for 8 years and has an established and recognisable brand. There are generic materials to allow for organisers to communicate about the impact of Wiki Loves Africa over the years it has been held.

Every year, the international team supplies materials and resources that are specific to that year's theme. Below are the materials for local organisers to spread the word and provide visibility for the contest in their area.

Here is a separate page for messaging about the contest and how to speak to the press.

Please feel free to translate these materials into your local languages, and share them on Commons under the Wiki Loves Africa 2022 Communications category.

If you have any suggestions or requests for additional materials you feel would be useful, please contact Isla Haddow-Flood via the email on her userpage.

Wiki Loves Africa Communication Platforms

Communications links:

Discussion channels:

Communications materials from previous years:

2022 Contest Communications Materials

Wiki Loves Africa will run for the 8th time in 2022. Along the years, a lot of material has been created and is available for organisers to use and adapt as they see fit. Or you might prefer to create your own material.

Marketing Materials developed for Wiki Loves Africa 2022

These are .jpeg files below, but the .pdf versions can be found in Wiki Loves Africa 2022 Communications category, on Commons.

Talk about the 2022 Contest

Consult this page for more information about Messaging and Talking to the Press about Wiki Loves Africa.

Press releases

Below are the international press releases for the launch of Wiki Loves Africa 2022. These press releases can easily be adapted to press releases that feature local details and events.

Launch Press Release

Wiki Loves Africa 2022 launch press release templates for local organisers to be copied in Arabic, English, French and Portuguese

Winners Press Release and Jury Report

Only due July 2022

Press Kit

To come

Press/Media mentions 2022

Marketing and Social Media visuals

Social media launch cards

Social media information 'cards' are available on Canva for organisers at these links:





Visuals for just a few of the images created are below:

Publicity poster (jpgs) in 4 languages

Publicity poster series (pdf) in 4 languages (available as high res for printing or smallest emailable size)

Wiki Loves Africa brand

Logo: Heart in a case, in a jigsaw piece, besides “Wiki Loves Africa” text.

Logo colours

R241, G97, B96
C0, M77, Y57, K0
Pantone 7416 C

R8, G173, B157
C77, M7, Y47, K0
Pantone 7465 C

R255, G218, B39
C1, M11, Y93, K0
Pantone 115 C

R253, G252, B254
C0, M1, Y0, K0
Pantone 663 C

Wiki Loves Africa generic identity elements

  • the existing visual identity
  • a “pitch deck” explaining the project
  • a generic leaflet about the project
  • a Pull-up banner design
  • T-shirt design
  • Buttons, badges, stickers (square, round and rectangular)
  • “App button” version of the logo for use on web, devices and other pages
  • Logo as used in press releases, social media, presentations, on banners, etc.
  • Generic leaflet

You can find Wiki Loves Africa materials whatever the year, and for every year on Commons.

Social media guidelines

It is exciting to support WikiLovesAfrica’s 2021 and show people what is happening with the competition in your country! There is an international communications team for the duration of the competition, but we would love your support wherever possible! Here are some ways you can do just that:

Share our posts

Keep an eye on our Facebook, Twitter and Instagram feeds and share our posts. The more organic reach we get the more we will be rewarded with so every share counts.

Comment on our posts

Comment and tag on the comments of a post. Any words of encouragement or tagging a friend or organization on the comments feed will also help Wiki Loves Africa to be seen by more people, more often.

Make your own posts

We realise you may want to personalize your call to enter or mention your own events happening locally, but please make sure you note the following:

  1. Use the contest colour pallette above
  2. Include the hashtag #wikilovesafrica on all your posts on Facebook, Twitter and Instagram
  3. The shortlink to the info page and entry is bit.ly/EnterWLA2022 photographs you post on Social Media
  4. Make sure that the photos you use are big enough, and do not distort or pixelate
  5. When writing a post about a local event, please include the location or country in your post (this can be done straight away or as a hashtag) – this will cause less confusion when people repost or share your post with their individual accounts
  6. There are standard headers for Facebook and Twitter as well as a standard Instagram post that you are welcome to use. Please find them in the Social Media templates section below (to come)
  7. Be sure to include these bits of info – not necessarily all at once but over a few posts.
    • The competition is open to anyone, anywhere but the subject matter Health+Wellness must represent something that took place in Africa or relates to African culture.
    • You can enter as many times as you like
    • All work entered is subject to a Creative Commons licence
    • The competition runs from 15th Feb-15th April

Please use the hashtags:

  • #wikilovesafrica
  • #CelebrateAfrica or #Celebrate[your country] e.g. #CelebrateEthiopia
  • #Instagood
  • #photoAfrica
  • #loveAfrica
  • #photooftheday
  • #instaafrica
  • And you can # the subject e.g. #home etc…

Please seriously consider adding cautionary hashtags to make sure people do not put themselves at risk to get the photograph. Consider using these hashtags:

  • #StaySafe
  • #BeCautious
  • #WearAMask
  • #EnterArchivePhotos

Branding and communications help for Organisers

The Wikimedia Movement has its own set of branding guidelines that are separate from Wiki Loves Africa. Consult the Communications Resource Centre to get guidance on how to use Wikimedia materials.

Design and photographic manipulation tools

If you wish to create your own branding, please consider using the following design tools. Many of the application listed below require specialist knowledge of design and photographic principles.

Penpot and Inkscape are free and open source. However there are many other platforms that can help you if you are new to communications and design, especially these non-open source platforms.

They are not open source, but many have a free 'plan' that allows limited functionality:

Please note: the following is a list of (mostly) open source options. While many of these products are exceptional we do not recommend or endorse one over another. Always be careful when downloading software.

Photographic manipulation:

Design creation and manipulation:

Find more marketing materials. Do not hesitate digging into previous years.

Wiki Loves Africa reports: