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Wikimedia Foundation/Communications/Annual plan/2015/bn

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This page is a translated version of the page Wikimedia Foundation/Communications/Annual plan/2015 and the translation is 8% complete.

2015: The year ahead

Key focus areas for 2015 include:

Drive major campaigns, messaging, and initiatives that support our mission and story. This includes preparation for Wikipedia's 15th anniversary in 2016.
  • Conceptualize, plan, and execute forward-looking campaigns, messaging, storytelling, advocacy, and initiatives in support of WMF high-priority strategic initiatives.
Develop strategy for brand management, development, and communication.
  • Coordinate brand research, positioning, and management.
  • Initiate global market research, analysis, planning; brand positioning and partnerships; marketing and other materials; design, collateral, and products; social media; and trademarks support.
Manage public relations and issues management.
  • Oversee and execute on media and public relations, external positioning, crisis response, statements and releases for increasing positive coverage and distribution of priority initiatives and campaigns.

পণ্য বিপণন ও যোগাযোগ বিকাশ

  • Drive positioning and awareness of WMF-developed products and technologies, in support of the Engineering and Product teams and Wikimedia strategic innovation objectives.
  • Support research, analysis, and identification of personas and segmentation to guide messaging, positioning, collateral, and public relations.
Improving transparency and coordination around activities of the WMF.
  • Produce a State of the WMF report.
  • Hold a Product/Communications workshop to improve processes and objectives around key communications releases.