Wikimedians in Residence Exchange Network/Branding feedback

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  1. Read Communications/Wikimedia brands/2030 movement brand project/Naming convention proposals
  2. Fill in the sections you want to comment on and add your signature after the comment, if your opinion has already been written about by other people feel free to +1 it by adding your signature after the writers signature. Please write answers using bullet points without italics or bold to avoid confusion.
  3. In responses in tables sign your name in the box you want to mark

Survey introduction[edit]

The following text will be on the landing page of the survey


With this survey, the 2030 Movement Brand Project team invites your feedback on proposals for movement names based on our best-known brand, Wikipedia. The proposed names apply to the movement, the affiliates and the Foundation. No changes are being proposed to the wiki project names or designs. Your input will help determine which elements of the different proposals should be removed, refined and recombined to create a proposal that will move to the design phase.

About the 2030 Movement Brand Project

Our free knowledge projects are created by a global movement. Since 2003, we have used the term "Wikimedia" to refer to this movement. The 2030 Movement Brand Project is creating a proposal for movement names and designs based on our best-known brand, Wikipedia. The names and designs generated by the project will be presented to the Board of Trustees. If approved, they will be offered to affiliates to opt in and will be used by the Wikimedia Foundation.

This survey will take approximately 20 minutes to complete. Answers may be provided in any language. Data will be made anonymous for individual respondents and published on Meta-Wiki, along with a report synthesizing the data.

This survey will be open from 16 June - 6th July.

For more information see the project page on Meta-Wiki or email brandproject(_AT_)

Thank you for your time!

The Brand Project team

Legal disclaimer: Please note that this survey is run by Qualtrics and their use of your information and responses are governed by their Privacy Policy and Terms of Service. For more information about the Foundation's collection and use of the information gathered through this survey, please see our privacy statement.

Survey questions[edit]

Background questions: affiliates[edit]

Which affiliate are you representing? [open question] (required)

How many people are sharing thoughts in this response? [provide a range] (required)

Body of survey: all respondents[edit]

Body of survey will be completed by the respondent 3 times, once for each proposal. How much do you agree or disagree with the following statements about the above proposed naming convention? These statements are based on the Movement Branding Criteria that was generated in the 2019 through community consultation [select one option] (required)

Movement Branding Criteria Strongly disagree Disagree Neutral Agree Strongly Agree
This proposal will help explain the different elements of our movement and reduce confusion
This proposal will help protect and improve our reputation
This proposal will help support and bring awareness to the sister projects
This proposal will help mitigate legal risks
This proposal will help support movement growth
This proposal is sufficiently adaptable (personalizable and localizable) for movement members

Please tell us why you have made these selections and/or provide recommendations for improvement [open question] (optional)

  • Answer here

How much do you agree or disagree with the following statement about each proposed descriptor term? "This descriptor term will help explain the different elements of our movement." [select one option] (required)

Strongly disagree Disagree Neutral Agree Strongly agree
[Descriptor term 1]
[Descriptor term 2]

What else could be improved of this overall naming convention proposal? [open question] (optional)

Additional body questions, for affiliates only[edit]

What would the name of your affiliate be in this structure (in English and/or your local language)? [open question] (required)

  • Answer here

How much do you agree or disagree with this statement? "This name will help our affiliate." [select one option] (required)

  • Answer here

Please explain why you made this selection. [open question] (optional)

  • Answer here

Open call: all respondents[edit]

The term Wikipedia exists in many languages. It is also used internationally as simply “Wikipedia”. How much of the naming convention do you think should be open to translation? (optional) [select option] (optional)

All Words - Wikipedia AND descriptor terms are translated
Some Words - "Wikipedia" is used without changes across languages BUT descriptor terms are translated
Other (specify)

For those interested, the Brand Project team invites you to suggest other naming elements. It can be a whole proposal or a phrase or a word for consideration.

Movement [proposal]
Movement tagline [proposal]
User group [proposal]
Chapter/Thematic org [proposal]
Foundation [proposal]

Please expand on why you have proposed these naming elements. For example, how it meets the Movement Branding Criteria, how it is related to "interconnection" as a concept, how it helps inspire new people to join us. [open question] (optional)

  • Answer here

Closing: all respondents[edit]

Please rank the proposals in order of how well you think they will help us reach our 2030 goals, with 1 being the most helpful and 4 being the least [rank] (required)

"By 2030, Wikimedia will become the essential infrastructure of the ecosystem of free knowledge, and anyone who shares our vision will be able to join us."

If you would like to receive a link to any future surveys for the Movement Brand project please provide your email address below


Thank you!

The Brand Project team will now begin analyzing your feedback. Please refer back to the project page on Meta-Wiki for the latest updates, and follow the discussion on the Meta-Wiki page for naming.

Personal uses of language[edit]

How do you use language in your work? (continuing discussion from call)