Define greater goals:
2. Power Mapping
Specific policy, legislation or practice that needs to be changed to achieve greater goal:
Describe the process (step by step) by which policy, legislation or practice should be changed (if possible show different ways to get there):
List institutional decision making bodies (e.g. ministries, committees) that have the power of decision to introduce the sought changes:
List individual people (if known), who have the greatest responsibility in making such decisions. If possible produce a power map (chart showing hierarchy and succession):
Which political parties influence or control these decision-makers?
List other organisations and enterprises that lobby on this topic. Include a short description of strengths and weaknesses.
Briefly estimate the political feasibility of targeted change in the current political situation and mark it on a scale from 1 to 10, 10 being the most feasible:
Briefly estimate the technical feasibility of targeted change within the institutions (i.e. Does a given institution have the necessary expertise, personnel and financial resources?) and mark it on a scale from 1 to 10, 10 being the most feasible:
3. Building Your Case
List facts and figures that confirm the existence of your issue and help you argument your intended change. Do you have enough?
Name experts/independent studies that deliver helpful facts and figures which help or prove your arguments. If not available: How could a intellectual base for the arguments be constructed?
If possible, list different ways to bring about intended change. What are their respective advantages?
Briefly list the succession of changes/decisions that are necessary to achieve your goal (sub-ordinate targets):
Rank your sub-ordinate targets according to importance or chronologically, whichever makes more sense:
5. Develop a Communications Strategy
List political or pressure groups whose support is necessary or helpful to achieve sub-ordinate targets or intended change:
If necessary, develop a modified message for some or each of these groups:
Name 3-5 mainstream media outlets that are most likely to pick up message and communicate it to a large audience (>100.000)
Name 3-5 most important social media channels for your issue.
6. Tactics and Implementation
Examples for tactics:
- Coalition building
- Direct lobbying (e.g. talking to decision-makers)
- Traditional, local activism
- Showcase/pilot project
- Strategic media relations
- Advocacy over specialised press/niche media channels
- Political Consultancy
- Legal/administrative (suing/appealing/FOI requests)
List the tactics that were already used by your organisation:
List the tactics that your organisations plans to use:
Name the sub-ordinate goals that are to be achieved with each tactical instrument (e.g. famous supporter, react to counter-arguments, increase public support):
If using an online list of supporters, please asses its reach. Name 2-3 tactics to grow the list:
List the tactical tools that will be used within the next three months (order by priority/effectiveness):
Based on the power map, name the 3-5 most important decision-makers. If meeting them is not feasible, name other people in their organisations that would have an influence on them: