Fundraising 2010/Banner testing/sq

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Në gjuhë të tjera


  Hyrja       Parrullat       Komiteti       Testimi       Përkthimi       Përditësimet    

Since August, the Fundraising Committee has been running a fundraising test each Thursday afternoon for one hour. These tests are helping us to get all of our systems in order before the hectic fundraiser starts. But most importantly, they are showing us which messages will best motivate donors this year.

If you have any ideas, please propose banners to include in the next test on the Messages page.

You can see the winning banners below from our tests. The percentages indicate the share of people who clicked on each banner. (In each test, equal number of people were exposed to each banner.)

Check out the Fundraising Updates page where we discuss what we've learned so far and upcoming tests and challenges.

Winning Banners so far:[edit]

Test Fifteen: October 28th, 2010[edit]

with all data from todays test

Test fourteen: October 26th, 2010[edit]

English[edit]

Spreadsheet with all English data from todays test

Portugese Wikipedia[edit]

Spreadsheet with all Portuguese data from todays test


French Wikipedia[edit]

Click here for the full spreadsheet with all data from the French test

Dutch Wikipedia[edit]

Click here for the full spreadsheet with all data from the Dutch tests

Swedish Wikipedia[edit]

Click here for the full spreadsheet with all data from the Swedish test

Italian Wikipedia[edit]

Click here for the full spreadsheet with all data from the Italian tests

Italian Wikiquote[edit]

Click here for the full spreadsheet with all data from the French test

Test thirteen: October 21st, 2010[edit]

Spreadsheet with all data for todays test

Test twelve: October 19th, 2010[edit]

Spreadsheet with all data for todays test

Test eleven: October 14th, 2010[edit]

Spreadsheet with all data for todays test (interesting!)

Test ten: October 12th, 2010[edit]

English Wikipedia[edit]

Spread sheet with full test statistics

French Wikipedia[edit]

spreadsheet with full French statistics

the French tests were run on the 12th of october. The Google spreadsheet does not seem to contain any data at that date. Anthere

German Wikipedia[edit]

Spreadsheet with full German statistics

Test nine: October 11th, 2010[edit]

Text only banners
Full background image banners
Jimmy head background only

Test seven: September 30th, 2010[edit]

Detailed test discussion       stat report      

Test seven Statistics       Spreadsheet with full data (click '09-23 working' at bottom)
Click through rate represents how many people who saw a given banner (an impression) clicked on it. It is calculated by dividing total banner clicks over total banner impressions.

Test six: September 23rd, 2010[edit]

Detailed test discussion       stat report      

Click through rate represents how many people who saw a given banner (an impression) clicked on it. It is calculated by dividing total banner clicks over total banner impressions.
N/A is used for per landing page data because impression data is only useful for the banner as a whole (the TOTAL lines)

Test five: September 16th, 2010[edit]

Detailed test discussion       stat report      

Click through rate represents how many people who saw a given banner (an impression) clicked on it. It is calculated by dividing total banner clicks over total banner impressions.



Test four: September 9th 2010[edit]

Detailed test history       Full stat report       Discuss this test

Banner text % of total clicks
Be curious 28%
Stay curious 24%
Be curious. Be bold. 23%
Who funds {{SITENAME}}? You do. 9%
Think of a world without {{SITENAME}} Keep free knowledge alive. 8%
Who funds {{SITENAME}}? You do. Donate today. 5%
Wikipedia is the world's greatest repository of knowledge. [Donation needed] 4%



Test three: September 2nd 2010[edit]

Detailed test history       Full stat report       Discuss this test

Banner text % of total clicks
Stay curious 60%
Free, Innovative, Non-profit. This is Wikipedia. 14%
The 7th most visited website in the world might be the most important. Donate today. 11%
"If you make one gift this year, make it the gift of knowledge." -- Nelson Mandela 8%
Wikipedia: Supported by readers like you. 7%



Test two: August 26th 2010[edit]

Detailed test history       Full stat report       Discuss this test

Banner text % of total clicks
Help us change the world / Support Free Knowledge 57%
Help us change the world / Donate today to support free knowledge 43%



Test one: August 19th 2010[edit]

Detailed test history       Full stat report       Discuss this test

Banner text % of total clicks
One entry became 33 million. One language became 270.
Help protect what we’ve created.
69%
Wikipedia: Edited by volunteers, supported by readers like you. 31%


Wikimedia fundraisers rely on short banner messages running at the top of project pages. We're looking for messages that catch the attention of readers, and motivate them to click through and donate. The better our banners, the more efficient our fundraising.

Contribute your own banner idea on the Messages page!

Detailed Test Results[edit]

If you want to geek out on the detailed test results click here, check out the in-depth results tables, and join the conversation.