- We prefer a fundraising model in which we are supported primarily via the many-small-donors model, because this is the model that best supports our independence.
- We do not need to adhere to a single monolithic model for fundraising: multiple donation streams are fine.
- Sustainable donor relations
- We must safeguard donor privacy in all fundraising interactions, and support effective communication with donors.
- Good faith
- The Wikimedia movement assumes that all movement participants are acting in good faith, with regards to each other's actions and intentions.
- Maximal participation
- Consistent with the principles of empowerment underlying Wikimedia’s success, we should empower individuals and groups world-wide to constructively contribute to direct messaging, public outreach, and other activities that drive the success of Wikimedia’s fundraising efforts.
The WMF is deeply committed to decentralized pursuit of our mission and to supporting the long-term sustainability of chapters and other movement partners. Because of its role as operator of the websites, it has to be satisfied that any organization directly receiving donor funds will treat them with an appropriately high level of care and transparency.
An organization can directly receive donor funds as a payment processor if the following criteria are met:
- Sufficient money is raised by the movement annually in the organization's geography to merit the logistical effort.
- The organization offers tax deductibility or other incentives to local donors.
- There are no major regulatory issues limiting international flows of funds out of the country.
- The organization's current financial resources are not enough to fund proposed program work.
- The organization has a strong track record of transparency and efficiency, allowing the WMF to confidently assure donors that donations to the organization will be safeguarded, and used in line with our transparency principles and the messages used to attract donors.
- The organization is living up to current fundraising agreements and reporting deadlines.
- The donation process clearly discloses information about the organization.
- Originally from the August 2011 Board letter regarding fundraising accountability