Grants:IdeaLab/Targeted Promotion

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Targeted Promotion
The best way to create awareness is: Using Sponsored Facebook & Twitter campaigns, Google Adwords, Placing Hoardings and Huges Flexes on prominent locations like local bus stops, TV advertisements, FM Radio campaigns, Blogs and Word of Mouth publicity. It would definitely give results.
contact email•
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idea creator
this project needs...
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project manager
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community organizer
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created on17:34, 30 January 2018 (UTC)


Who are the people you want to introduce Wikipedia to?[edit]

Try to be as specific as possible about this group.
Every Indian who can read, probably the last person we can reach in our country

In what languages do they search for information, online or otherwise?[edit]

Hindi, English, Bengali, Telugu, Kannada, Malayalam

In what ways does this group communicate with each other?[edit]

This can include services and apps in social media, mailing lists, physical spaces like conferences or lectures, or at specific institutions like at a library.
Facebook, Twitter, WhatsApp, Hoardings, Flexes, Newspaper Ads, Radio Jingles

What are some reasons this group would use Wikipedia? How would they benefit from it, or what would they find useful?[edit]

Think about what they would be interested in reading and learning about; does Wikipedia provide better access to information this group cares about?
There is always a search for information. Since Wikipedia provides most of such information, people will surely like to visit Wikipedia.

Project idea[edit]

What language Wikipedia projects will you promote to new readers?[edit]

Hindi, English

How will you communicate with new readers? Will you be communicating with them online, in-person, or both?[edit]

Online, Visual media, in-person

Describe your idea to engage new readers. How might it be implemented? What will you tell people about Wikipedia?[edit]

Think about the steps that might involved to make this idea happen, and what you might teach people about your experience or others' experiences using Wikipedia.
As mentioned previously, we will use Google Ads, Sponsored Facebook posts, WhatsApp messages, Huge Hoardings at prominent locations, newspaper ads, TV Ads, FM Radio jingles & word of mouth for Wikipedia promotion.

How will you know if this project is successful? What are some outcomes that you can share after the project is completed?[edit]

If you’re not certain about how to respond to this question when starting your idea, you do not need to answer it right now. Campaign participants and Wikimedia Foundation staff can help you consider some options.
An increase in the targetted searched from the area where promotion activities have been conducted will show the success level of the project.

Do you think you can implement this idea? What support do you need?[edit]

Do you need people with specific skills or resources to complete this idea? Are there any financial needs for this project? Do you need advising from Wikimedia Foundation staff?
We can do it for sure. Funding will be required to go ahead with paid promotions through Google Ads, Sponsored Facebook posts, WhatsApp messages, Huge Hoardings at prominent locations, newspaper ads, TV Ads & FM Radio jingles though word of mouth for Wikipedia promotion will be done Free of Cost.

Get Involved[edit]

About the idea creator[edit]

I am Er. Vishal Sharma, born and brought in a renowned hill station, Shimla. A B. Tech + MBA by qualification, Blogger and social worker by passion, a motivational speaker by choice. Serving Wikipedia since 8 years and love to write and blog.



Expand your idea[edit]

Would a grant from the Wikimedia Foundation help make your idea happen? You can expand this idea into a grant proposal.

Expand into a Rapid Grant

No funding needed?[edit]

Does your idea not require funding, but you're not sure about what to do next? Not sure how to start a proposal on your local project that needs consensus? Contact Chris Schilling on-wiki at I JethroBT (WMF) (talk · contribs) or via e-mail at for help!