Grants:Programs/Wikimedia Community Fund/General Support Fund/Wikimedia Estonia Community Fund General Support Application for the year 2024

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Applicant information[edit]

Organization name or Wikimedia Username for individuals. (required): Mittetulundusühing Wikimedia Eesti

Do you have any approved General Support Fund requests? (required): Yes, I have already applied and received a General Support Fund

You are applying as a(n). (required): Wikimedia Affiliate (chapter, thematic org., or user group)

Are your group or organization legally registered in your country? (required): Yes

Do you have a fiscal sponsor?: No

Fiscal organization name.: N/A

Main proposal[edit]

1. Please state the title of your proposal. This will also be a title for the Meta-Wiki page. (required): Wikimedia Estonia Community Fund General Support Application for the year 2024

2. Do you want to apply for the multi-year funding or renewal process? (required): No

2.1. For how many years of multi-year funding are you applying? (required): N/A

2.2. Provide a brief overview of Year 2 and Year 3 of the proposed plan and how this relates to the current proposal and your strategic plan? (required)

N/A

3. Proposed start date. (required): 2024-01-01

4. Proposed end date. (required): 2024-12-31

5. Does your organization or group have an Affiliate or Organizational Annual Plan that can help us understand your proposal? If yes, please provide it. (required): No

6. Does your affiliate, organization or group have a Strategic Plan that can help us understand your proposal? If yes, please provide it. (required)

Yes

N/A

WMEE 2030 strategy.docx

7. Where will this proposal be implemented? (required): Estonia

8. What are your programs, approaches, and strategies? What are the challenges that you are trying to address and how will your strategies support you in addressing these challenges? (required)

Our program and approach are both quite broad, though we mostly focus on education, GLAM, and communication.

We are planning to deal with both basic and adult education. For example, this year we organized many introductive lessons about Wikipedia at different secondary schools aimed specifically at the senior level of high school students. In addition, we also cooperated with Tartu Public University, where we will also provided Wikipedia training as part of the adult learner campaign. Gradually, we have also moved towards the interest group of seniors, and we plan to involve seniors in our activities in the future. One great example of making that goal true is the activity in our Wiki Club that usually takes place once every month. The involvement of various interest groups related to education could serve both our, and the goals of the education sector. We share Wikipedia knowledge and build media literacy, and students can practice academic writing skills. Moreover, we intend to promote wiki clubs and increase the number of photo expeditions to help us reach a wider geographic area. We are especially keen on continuing our cooperation with our partners in Wikimedia Finland (WMFI) thus expanding free cultural and knowledge space and developing towards both seniors and college students alike in the realms of education.

Working in the GLAM field brings specific interest groups even closer and, we are glad to announce, our interests and those of the institutions mostly overlap. Museums are mostly interested in sharing their developed materials after the exhibition is over rather than leave them collecting dust in a drawer. Last good example from the year 2023 has been the successful cooperation with the Museum of Ruhnu. A small local museum with very specific and interesting collections of Estonian Swedish cultural heritage, has reported being eager to continue our collaboration in the future! Wikipedia and Wikimedia Commons provide a good platform for all this and we are continuously working towards creating a WikiMuseum.

Our main strategy is approaching new and specific GLAM as well as educational interest groups. In Estonia, the field of education is controversial - on one hand, many new possibilities of the digital world and e-Estonia are included. We embrace that and try to become an attractive opportunity for pupils and not a barrier. This way we can involve our cities and people all over the country and be free to develop our Wikipedia (et Vikipeedia). We also hold various competitions every year, so that in addition to so-called “old contributors”, new people can also start to contribute. In order to reach this goal we have a newcomer award for language editing works (et Keeletoimetamistalgud) which have attracted newcomers every year.

Our communication supports all the previously mentioned fields. In order to increase motivation for writing on Wikipedia, we are planning to continue to organize writing, editing, and photo competitions. We want to be part of the copyright field and continue to stand for freedom of panorama. With the help of effective communication, we can easily reach the desired interest groups. This way we can reach interested parties faster and help them more effectively. In addition, we are actively collecting motivational stories from our editors, former members of board, active Wikipedians etc. Media presence is also one of our recent focus points and this year we have managed to reach continuously more on different mediums (for an example national newspaper Eesti Ekspress etc).

9. What categories are your main programs and related activities under? Please select all that apply. (required)


Category	Yes/No
Education	Yes
Culture, heritage or GLAM	Yes
Gender and diversity	Yes
Community support and engagement	Yes
Participation in campaigns and contests	Yes
Public policy advocacy	Yes
Other	Yes

Education

9.1.1. Select all your programs and activities for Education. (required): Wiki Club, Editing Wikipedia Training, Translation, Wikimedia Commons programs, Other Wikimedia project programs, Research; Other programs and activities if any: N/A
9.1.2. Select all relevant audience groups for Education. (required): Secondary school students, Vocational, tertiary, or higher education, Teachers or professors, Senior citizens, Other groups; Other groups if any: Lifelong learning

Culture, heritage or GLAM

9.2. Select all your programs and activities for Culture, heritage or GLAM. (required): Introducing new approaches to underrepresented culture and heritage, e.g. decolonising or reparative work; oral and visual knowledge; outreach to communities of origin, indigenous and first nations self-determination, Supporting institutions to open up their collections, data, metadata, and research, Supporting GLAM professionals to incorporate use of Wikimedia in their work, through documentation, training, or Wikimedian in Residence programs, Partnering with institutions, professional associations, and allied organizations to raise awareness of open culture, ethical sharing, and related issues; Other programs and activities if any: N/A

Gender and diversity

9.3. Select all your programs and activities for Gender and diversity.: Focusing on creating content about women and/or gender diverse groups, including biographies, intersectional topic areas and/or adding images, Focusing on creating content about marginalized (underrepresented) communities and their knowledge; Other programs and activities if any: N/A

Community support and engagement

9.4. Select all your programs and activities for Community support and engagement.: On-wiki training of community members, Organizing meetups, conferences, and community events, Supporting community members' participation in events and conferences; Other programs and activities if any: N/A

Participation in campaigns and contests

9.5. Select all campaigns that apply. (required): CEE Spring, Wikipedia Birthday or Anniversary; Other programs and activities if any: N/A

Public policy advocacy

9.6. Describe your Public policy advocacy work and actions in detail. (required): Our vision in Wikimedia Eesti has always been wanting to create society where as many of its members as possible participate in sharing freely all the available information. Wiki projects are the central infrastructure through which the information is shared. Based on our vision, Wikipedia and its sister projects are at the center of change we are creating both internally in our NGO and more widely in the whole Estonia. This is implemented through people that have grown to trust Wikipedia as a free encyclopedia of information. As in Estonia no paper encyclopedias will any longer be published, we have to ensure the credibility of Wikipedia. Configuring public policy, especially as a strategic partner of the Estonian Ministry of Education and Science, has been our top-most goal for the last years. We are constantly participating in various events (for example Summer Seminar of Estonian Memory Institutions) where we promote the sharing of materials under free licenses.

Other categories

Collecting photography and data donations

10. Please include a link to or upload a timeline (operational calendar) for your programs and activities. (required): January: Public Domain Day (1st), Birthday of Wikipedia (15th)

February: Keeletoimetamistalgud March: 24h article competition May: CEE spring July: Summer days of Estonian Wikimedia August: 22th anniversary of Estonian Wikipedia October: Wikipedia Art Month and Terminology competition November: Science-themed article competition December: Christmas Parties in Tallinn as well in Tartu.

NB! Throughout the year we intend to continue regular trainings, Wikiclub meetings, involvement of volunteers and interns, virtual exhibitions, and other ongoing collaborations especially with the Estonian Ministry of Education and Science, and give out community awards. Generally speaking, we are planning our events and activities according to size of grant allocated to us for the following year.

11. Describe your team. (required)

WMEE Staffing Plan 2024

Job title and who is filling this role: CEO, Ivo Kruusamägi Brief description: CEO manages the whole organization and oversees the work of the other employees, helping them implement the general directions suggested by the board of directors. Additionally he deals with major organizational issues, including representing WMEE both domestically as well as abroad and planning the chapter's strategic development. He also oversees finding opportunities for cooperation with educational institutions and running the projects that develop from those opportunities, as well as for cooperation with GLAM institutions and running the projects that develop from these possibilities. He reports directly to the Board of Directors. Indication of FTE and duration of work: 1.0 FTE, permanent contract as mandated by Estonian law. Wikimedia username: Kruusamägi

Job title and who is filling this role: Office Manager, Kerdo Kristjan Tamm Brief description: Office Manager is in charge of running the day-to-day affairs of the chapter. He helps implement the general directions suggested by the board of directors. Additionally, he deals with minor but important day-to-day organizational issues (organizing transport, making small purchases, ensuring bills are paid on time, etc.). He is second in command and reports to CEO on day-to-day duties and to WMEE members via weekly update reports. Indication of FTE and duration of work: 0.5 FTE, permanent contract (as mandated by Estonian law). Wikimedia username: KerdoKristjan

Job title and who is filling this role: Communication Manager, Pille Priks Brief description: Communication Manager oversees the chapter's internal and external communication. She runs the chapter's blog and social media pages, helps organize and promote events and makes sure the chapter members and the public are kept up to date on the chapter's activities and on anything interesting happening in the Estonian Wikiverse. Indication of FTE and duration of work: 0.5 FTE, permanent contract (as mandated by Estonian law). Wikimedia username: PillePrix

12. Will you be working with any internal (Wikimedia) or external partners? Describe the characteristics of these partnerships and bring a few examples of the most significant partnerships. (required)

Wikimedia Estonia has signed a three-year strategic partnership contract with the Estonian Ministry of Education and Science. Our cooperation began in 2022 and shall end in 2025. As part of this partnership, they are providing us 10...15 thousand euros per year, which we use to advance the use of Wikipedia in university education. Also we are planning to use this money for holding different competitions (example: awards for the best participants).

13. In what ways do you think your proposal most contributes to the Movement Strategy 2030 recommendations. Select all that apply. (required): Increase the Sustainability of Our Movement, Improve User Experience, Innovate in Free Knowledge, Evaluate, Iterate, and Adapt

Metrics[edit]

Wikimedia Metrics[edit]

14. Please select and fill out Wikimedia Metrics for your proposal. (recommended)

14.1. Number of participants, editors, and organizers.

All metrics provided are optional, please fill them out if they are aligned with your programs and activities.

Participants, editors, and organizers
Metrics name	Target	Description
Number of all participants	350	All participants: 350 Of whom new: 150
Number of all editors	1200	N/A
Number of new editors	700
Number of retained editors	400
Number of all organizers	20	N/A
Number of new organizers	12	N/A

14.2. Number of new content contributions to Wikimedia projects. (recommended)

Contributions to Wikimedia projects
Wikimedia project	Created	Edited or improved
Wikipedia	3000	2500
Wikimedia Commons	1200	800
Wikidata
Wiktionary
Wikisource
Wikimedia Incubator
Translatewiki
MediaWiki
Wikiquote	100	150
Wikivoyage
Wikibooks
Wikiversity
Wikinews
Wikispecies
Wikifunctions / Abstract Wikipedia

Description for Wikimedia projects contributions metrics. (optional)

N/A

Other Metrics[edit]

15. Do you have other quantitative and qualitative targets for your project (other metrics)? (required): No


Other Metrics	Description	Target
N/A	N/A	N/A
N/A	N/A	N/A
N/A	N/A	N/A
N/A	N/A	N/A
N/A	N/A	N/A

Budget[edit]

16. Will you have any other revenue sources when implementing this proposal (e.g. other funding, membership contributions, donations)? (required): Yes

16.1. List other revenue sources. (required)

Estonian Ministry of Education and Science

16.2. Approximately how much revenue will you have from other sources in your local currency? (required): 15000

17. Your local currency. (required): EUR

18. What is the total requested amount in your local currency? (required): 82867.6 EUR

Multi-year funding request summary
Year	Amount (local currency)
Year 1	N/A EUR
Year 2	N/A EUR
Year 3	N/A EUR

Requested amount in USD: 89476.29 USD ^{[note 1]}

Multi-year funding request summary in USD
Year	Amount USD ^{[note 1]}
Year 1	N/A USD
Year 2	N/A USD
Year 3	N/A USD

↑ ^a ^b ^c The following amount in US dollars was calculated by Wikimedia Foundation staff using the fixed currency rates. This amount is approximate and may not reflect the actual currency exchange rates on the day of submission or distribution. If the application is funded, the funding will be sent in the recipient’s local currency.

19. Does this proposal include compensation for staff or contractors? (required): Yes

19.1. How many paid staff members do you plan to have? (required)

Include the number of staff and contractors during the proposal period. If you have short-term contractors or staff, please include them separately and mention their terms.

3

19.2. How many FTEs (full-time equivalents) in total? (required)

Include the total FTE of staff and contractors during the proposal period. If you have short-term contractors or staff, please include their FTEs with the terms separately.

2

19.3. Describe any staff or contractor changes compared to the current year / ongoing General Support Fund if any. (required only for returning grantees): N/A

20. Please provide an overview of your overall budget categories in your local currency. The budget breakdown should include only the amount requested with this General Support Fund (required).


Budget category	Amount in local currency
Staff and contactor costs	57802 EUR
Operational costs	15430 EUR
Programmatic costs	9635 EUR

21. Please upload your budget for this proposal or indicate the link to it. (required)

WMEE budget 2024.pdf

Additional information[edit]

22. In this optional space you can add any other additional information about your proposal or organization that you think can help us when reviewing your proposal. (optional)

We would like to emphasize that 20% increase in salaries are based on a fact that last year our wages in WMEE did not change and as during the past two years economical climate has shifted rapidly towards worsened state the 10% increase per year is the minimum requirement for backing our employees´ economical well-being. In 2022 alone, inflation in Estonia was over 20% and current year around 11%. In order to retain our employees´ purchasing power and secure them a reasonable wage, we kindly hope that you are able to comply us and lessen our employees´ worries about economical hardship. Note: Copied to Notes as well.

By submitting your proposal/funding request you agree that you are in agreement with the Application Privacy Statement, WMF Friendly Space Policy and the Universal Code of Conduct.

We/I have read the Application Privacy Statement, WMF Friendly Space Policy and Universal Code of Conduct.

Yes

Feedback[edit]

Please add any feedback to the grant discussion page only. Any feedback added here will be removed.

[fixedrate-1] The following amount in US dollars was calculated by Wikimedia Foundation staff using the fixed currency rates. This amount is approximate and may not reflect the actual currency exchange rates on the day of submission or distribution. If the application is funded, the funding will be sent in the recipient’s local currency.

[note 1]