Grants:Project/Rapid/Dfertileplain/Follow up Wikipedia Instagram campaign in Nigeria/Report

Report accepted

This report for a Rapid Grant approved in FY 2021-22 has been reviewed and accepted by the Wikimedia Foundation.

To read the approved grant submission describing the plan for this project, please visit Grants:Project/Rapid/Dfertileplain/Follow up Wikipedia Instagram campaign in Nigeria.
You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
You are welcome to Email rapidgrants at wikimedia dot org at any time if you have questions or concerns about this report.

Goals

Did you meet your goals? Are you happy with how the project went?

Yes and very impactful aswell

Outcome

Please report on your original project targets. Please be sure to review and provide metrics required for Rapid Grants.

Target outcome	Achieved outcome	Explanation
If at least 30 campaign participants participated in the contest by sharing their videos on Instagram.	Over 30 participants participated by sharing their entry videos on Instagram.	This was met and surpassed
If at least 3 Wikipedia training workshop is conducted online	We had 2 Wikipedia training workshop online
If at least 80% participants known more about the art of contributing to Wikipedia	More than 80% now understands how to contribute to Wikipedia	This was met
If at least 3,000 people viewed the video	In total, we had over 3,000 views	This was met
If at least 40 videos were added to Wikimedia commons	30 videos uploaded and still being worked on
Increased awareness of Wikipedia in Nigeria	More Nigerians now know about Wikipedia.	This in a way became a reality and was relatively met

Learning

Projects do not always go according to plan. Sharing what you learned can help you and others plan similar projects in the future. Help the movement learn from your experience by answering the following questions:

What worked well?

The timing of the campaign was effective lasting from August to December and so allow us to create a community of participants interested in Wikipedia.
Integrating learning Wikipedia editing added color to the overall project.
The project also brought new ideas for campaigns in Nigeria.
The Instagram page has built strong followership and interested individuals due to the campaign.

What did not work so well?

Getting the gift items across each month proved difficult as most of the winning participants are quite away and there was not enough budget to cover it..
The online trainings wasn't 100% effective compare to a physical training.

What would you do differently next time?

Organize a physical training.
Ensure there is allocated budget for gifts delevery.

Finances

Grants funds spent

S/N	Item	Quantity	Unit Cost (NGN)	Total cost (NGN)	Total cost (USD)	Notes
1	Social media Ad Campaign	-	190,000	190,000	500	Cost for social media promotion for the project.
2	Internet support	-	-	102,600	270	The cost for internet support for the campaign and workshop.
3	Prizes for the contest winners	71.05	27,000	135,000	355.26	Cost incurred on the prizes given to the winners
4	Promotions and branding	-	-	106,400	280	Cost incurred on producing the e-banners and graphics management.
5	Logistics and Miscellaneous	-	-	80,000	210.52	Costs incurred on local transport and delivery of the prizes.
-	TOTAL EXPENDITURE			613,997	1615.78	**Forex rate used by the bank $1 = 380