Learning patterns/Business cards and email adresses for volunteers/es

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Un patrón de aprendizaje para"difusión"
Tarjetas de visita y direcciones de correo electrónico para voluntarios
problemaInstitutions and official bodies are often cautious when it comes to collaborating with individual Wikimedia volunteers because they are more used to working with full­time employees at other institutions.
soluciónBusiness cards and e­mail addresses issued officially by a Wikimedia chapter can offer effective support to volunteers seeking to establish contact with rights holders and institutions.
creado15 de Diciembre de 2015
estado:En progreso

¿Qué problema resuelve esto?

Volunteers normally have to provide their private contact details when, for example, initiating partnerships with GLAM institutions, contacting publishers regarding literature scholarships, asking rights holders to release an image, or contacting other institutions with regard to working on Wikimedia projects. But institutions are used to being contacted by fulltime members of staff within an organization, and still find the idea of collaborating with volunteers somewhat odd.

¿Cuál es la solución?

With official business cards and personalized email addresses issued by a Wikimedia chapter and featuring the relevant country domains for Wikipedia and its sister projects, volunteers can operate as officially recognized members of staff, making it significantly easier for them to establish external contacts.

Wikimedia Deutschland (along with Wikimedia Österreich and Wikimedia CH) has been issuing business cards and email addresses to volunteers since 2011. This has shown itself to be a straightforward and useful way of providing support to volunteers when it comes to making contact with institutions and official bodies.


Email addresses and business cards should only be issued where there is lasting or projectoriented collaboration with the volunteer in question. The criterion for issuing business cards and email addresses could be whether the volunteer already has the right to vote in Wikimedia projects, such as the Germanlanguage Wikipedia, for example.

At Wikimedia Deutschland, business cards and email addresses can be requested easily by sending in an application form containing the user’s personal details, his or her preferred email address(es), and the information that is to feature on the business cards.

Email addresses and business cards are to be used exclusively for Wikimedia projects and are not suitable for personal, everyday use. For this reason, the terms of use attached to the application form must be signed and adhered to by the user. The Wikimedia Deutschland application form and terms of use can be found here (in German only):

Dirección de correo electrónico

Offcial Wikimedia Email address

Email addresses are issued in the following formats: [firstname.surname]@[project].de or [username]@[project].de. It is recommended that volunteers use their real names because this creates a more professional impression when establishing external contacts. Wikimedia Deutschland operates the following domains:

  • wikipedia.de
  • wikisource.de
  • wikibooks.de
  • wikiquote.de
  • wikiversity.de

The new e­mail address is set up as a forwarding address, known as an e­mail alias, for an existing e-mail address specified by the user. There is therefore no inbox: the e­mails sent to and from the new address go via users’ private accounts and their respective e­mail providers. The technical steps required for setting up this forwarding function vary depending on the specifications of the user’s email provider.

Tarjetas de presentación

The business cards will be designed by Wikimedia or an external graphic designer. They will then be printed and sent to the volunteers.

The users themselves decide what information is to be included on the business cards (real name or username, address, e­mail address, etc.). The logo of the relevant Wikimedia project must also feature on the design, e.g. the Wikipedia logo.

The back of the card must feature a reference to the chapter that issued it. For example, the following sentence is printed on the back of the cards issued by Wikimedia Deutschland: Mit freundlicher Unterstützung von: Wikimedia Deutschland – Gesellschaft zur Förderung Freien Wissens e. V. (“Kindly supported by: Wikimedia Deutschland – Gesellschaft zur Förderung Freien Wissens e. V.”)


Para demostrar los beneficios de este tipo de apoyo y promover un intercambio de ideas y experiencias, los individuos que reciban el apoyo deberían preparar informes regulares donde den un breve resumen de sus contactos y casos de éxito. En la práctica, ha surgido varias veces el tema de cómo motivar a los voluntarios a compartir sus experiencias y aprendizajes, y así mostrar los beneficios de los programas de apoyo a otros usuarios.


El proceso de crear cuentas de correo y tarjetas de presentación es relativamente rápido y barato; y facilita a los voluntarios establecer un contacto duradero con las instituciones. Este tipo de apoyo también es una forma de mostrar aprecio y fortalece el vínculo entre voluntarios y los proyectos Wikimedia.

Enlaces externos