Talk:ComScore/Announcement

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So we will no longer have any statistics on unique users? What about per-country data, was that useless too? Nielsen used to produce some interesting data for Italy, for instance; we'd be happy to have access to that again. Nemo 19:47, 11 January 2016 (UTC)

When you say "unique users", do you mean editors or everyone? /Johan (WMF) (talk) 07:32, 12 January 2016 (UTC)
We are currently evaluating options to get statistics on unique visitors and will have conversations with the community soon. KLeduc (WMF) (talk) 18:06, 12 January 2016 (UTC)
Sure, too bad this "currently" and "soon" have lasted for years already. It's not clear to me how you determined that the comScore data is bad, without having a comparison. Nemo 10:38, 24 January 2016 (UTC)
Well, we know that comScore's estimates generally have strengths and weaknesses. They have a more reliable method for gathering data, but we were not using it due to the privacy-invasive requirements of using that method. The method of ComScore we had been using is better at measuring desktop traffic in the North America and Europe, but doesn't account for traffic from other parts of the world or mobile traffic well, both of which make up significant portions of our traffic. Here's one example of a text discussing some of the issues with this data.
An update on progress: a small team within the WMF has been looking at solutions. They spent some time researching solutions for using unique tokens while keeping users anonymous to see if they could get to a suggestion to take to the community for further discussion, but have gone on to research a combination of other methods that could hopefully yield good enough data but with less privacy risk. Analytics are working on a solution with the help of Research and TechOps. /Johan (WMF) (talk) 20:03, 4 March 2016 (UTC)
There was an update at [Wiki-research-l] unique visitors. Nemo 18:16, 17 March 2016 (UTC)
There's a blog post on the Wikimedia blog now. /Johan (WMF) (talk) 00:01, 31 March 2016 (UTC)