Talk:Wikimedia Blog/Drafts/Inspire New Readers campaign: Raise awareness of Wikipedia where you live

Context?

The fifth paragraph says:

This campaign is one of a series of Wikimedia Foundation projects that aim to increase awareness of Wikimedia projects. This work is vitally important: we know, based on recent research, that awareness of Wikipedia differs around the world. In the United and Western Europe, an average of 85 percent of internet users have heard of Wikipedia, that number drops sharply around the globe. Research also shows that only 33 percent of Internet users in India, 19 percent of internet users in Iraq, and 39 percent of Internet users in Brazil have heard of Wikipedia.

Is “United” referring to the United States or to the United States of Europe concept? Eduardogobi (talk) 03:05, 11 January 2018 (UTC)