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Wikimedia Foundation/Communications/Wikimedia brands/2030 movement brand project/Naming convention proposals/Outreach and metrics

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The second phase of the 2030 Movement Brand Project invites affiliates, individual contributors and Wikimedia Foundation staff to provide feedback on proposed names for our movement. Feedback can be provided through surveys, on the Naming convention proposal talk page, from 16 to 30 June.

This page contains information about distribution of the survey and reach and response metrics.

Note: The survey linked above is conducted via a third-party service, which may subject it to additional terms. For more information on privacy and data-handling, see the survey privacy statement.



The Brand Project hopes to hear from affiliates and editors in different regions. To maximize reach, the project will use a Central Notice banner, which is scheduled to run from 16-30 June (during the feedback period).

Community members should feel free to do outreach about the survey on their local Village Pumps, however. The following message can be translated and adapted for that purpose:

From 16-30 June, the 2030 Movement Brand Project invites communities to participate in a survey on proposed changes to names for the movement, affiliates and the Foundation [link to survey: coming soon]. The goal is to develop consistent, compelling naming conventions that elevate the work we are doing as a movement and inspire new people to join us. Help guide these changes by taking a survey. It is available in multiple languages and takes approximately 20 minutes to complete. For more information about the proposed changes, see the presentation video of the naming proposals and the naming proposal page on Meta-Wiki.

Objectives and Metrics


In running the survey on naming, the Brand Project team is eager for feedback from many perspectives. The Brand Project goals are to:

  • Share proposals with 60+ affiliates, receiving a survey back from at least 40 (and at least 50% of chapters).
  • Share proposals widely with individual contributors, receiving a survey back from at least 500.
  • Share proposals with the Wikimedia Foundation, collecting feedback from all 8 departments, with particular attention to guidance from Tech, Product, and Legal.

The Brand Project team will also be reviewing the range of global, linguistic, and project perspectives in this consultation. The hope is to:

  • Collect perspectives from 40+ nations.
  • Gather feedback from respondents from 6+ language communities, including those with non-Latin and RTL scripts (note: survey and proposals are being translated to 6 languages to support gaining this type of feedback).

The Brand Project team will use the data collected to determine how to remove, refine and recombine elements from different proposals into a single, synthesized proposal.