CentralNotice/Request/Community feedback on WMF's branding proposal

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Community feedback on WMF's branding proposal[edit]

Central Notice Settings

What is the campaign duration?
  • 26 February 2019 → 31(?) May 2019
Which projects will you be targeting?
  • Multiple projects
What languages will you be targeting?
  • Multilingual, including English
Do you wish to show banners to Logged In users, Anonymous Users or Both? Do you want to target users with a specific number of edits or average monthly?
  • Everyone

What countries will your campaign target?

  • Worldwide

Banner/Campaign Diet:

  • To be determined by Central Notice admin

What is the purpose of the campaign? How will you measure the success of the campaign?[edit]

Description - A central banner describing Wikimedia Foundation's branding proposal and inviting more feedback should be created. It's been previously/concurrently discussed at Wikimedia Forum, where I saw some feedback. While feedback has been privately and publicly posted, I think more input is need to impact the outcome.

Metrics -

What banner(s) will you use? What will be your landing page?[edit]

Is this project grant funded? Please provide a link[edit]

Type of grant -

Link to grant -

Discussion[edit]

Hi,

In this community consultation around 2030 branding and strategy, the Communications team at the Wikimedia Foundation has been actively collecting thoughtful, qualitative feedback, as mentioned here. The goal is to collect feedback on this proposal for a report to the Board. This consultation concludes at the end of this month, after which the report will inform if and how we continue.

To date, our outreach has been successful. We've reached 123 affiliates (surpassing our goal of 80% of affiliates!). We've hosted many discussions with affiliates, traveled to community conferences in Bangladesh, Chile, Germany, India, and Indonesia, and Spain and collected individual contributor feedback by reaching out to more than 25 mailing lists, from over 100 unique editors on-wiki, and via various other channels. The range and depth of ideas presented has been impressive. Therefore, it seems that a Central Notice banner in the last three weeks of a more than three month long feedback period is not the best approach. This is the movement’s widest mechanism to court mass feedback, but based on what we’ve already received, we strongly believe that the mechanisms in place have achieved the consultation goal. -- ZMcCune (WMF) (talk) 22:22, 10 May 2019 (UTC)[reply]

Central Notice admin comments[edit]

Recuse from request - Seddon (WMF) (talk) 14:46, 13 May 2019 (UTC)[reply]