Community Engagement Insights 2016-17 Report

Executive summary

Survey design and process

How to interpret the data

Data and graphics

Data by Foundation Team

Communications Community Engagement Community Tech Editors Fundraising Global Reach Learning and Evaluation Legal Programs Readers Support and Safety Technical Collaborations Travel

Key Findings from the Readers team

To be filled in by the Readers team

Which were your team's most important research questions?
To what extent were these questions answered?
What additional analyses does your team need?
Which results surprised your team?
How does your team plan to use the data?
What survey questions would your team like to ask next time?

Readers team report

Editors

Question 215.01 (RE01)

From your perspective, how important are each of the following when reading Wikimedia projects? - How the page looks on desktop

Participants (n) = 415

margin of error = n/a

Median = 5

2% selected "No opinion" ^[?]

1 – 0 Not at all important (0%)

2 – 1 Slightly important (2%)

3 – 2 Fairly important (9%)

4 – 3 Quite important (27%)

5 – 4 Very Important (61%)

97% of sampled editors who responded to this question reported that when reading wikipedia it is fairly, quite or very important how the page looks on desktop.

Question 215.02 (RE01)

From your perspective, how important are each of the following when reading Wikimedia projects? - How the page looks on mobile phones

Participants (n) = 377

margin of error = n/a

Median = 4

10% selected "No opinion" ^[?]

1 – 0 Not at all important (8%)

2 – 1 Slightly important (9%)

3 – 2 Fairly important (19%)

4 – 3 Quite important (26%)

5 – 4 Very Important (38%)

83% of sampled editors who responded to this question reported that when reading wikipedia it is fairly, quite or very important how the page looks on mobile phones.

Question 215.03 (RE01)

From your perspective, how important are each of the following when reading Wikimedia projects? - How the page looks on tablets

Participants (n) = 355

margin of error = n/a

Median = 4

15% selected "No opinion" ^[?]

1 – 0 Not at all important (11%)

2 – 1 Slightly important (9%)

3 – 2 Fairly important (18%)

4 – 3 Quite important (27%)

5 – 4 Very Important (35%)

80% of sampled editors who responded to this question reported that when reading wikipedia it is fairly, quite or very important how the page looks on tablets. 15% of participants who answered the question selected "no opinion.

Question 215.04 (RE01)

From your perspective, how important are each of the following when reading Wikimedia projects? - How the page looks on apps

Participants (n) = 327

margin of error = n/a

Median = 4

22% selected "No opinion" ^[?]

1 – 0 Not at all important (17%)

2 – 1 Slightly important (12%)

3 – 2 Fairly important (17%)

4 – 3 Quite important (22%)

5 – 4 Very Important (32%)

71% of sampled editors who responded to this question reported that when reading wikipedia it is fairly, quite or very important how the page looks on apps. 22% of participants who answered the question selected "no opinion.

Question 215.05 (RE01)

From your perspective, how important are each of the following when reading Wikimedia projects? - How the page loads on slow connection speeds

Participants (n) = 398

margin of error = n/a

Median = 4

6% selected "No opinion" ^[?]

1 – 0 Not at all important (4%)

2 – 1 Slightly important (9%)

3 – 2 Fairly important (20%)

4 – 3 Quite important (32%)

5 – 4 Very Important (35%)

87% of sampled editors who responded to this question reported that when reading wikipedia it is fairly, quite, or very important how the page looks on apps.

Question 215.06 (RE01)

From your perspective, how important are each of the following when reading Wikimedia projects? - How the page appears in search engine results

Participants (n) = 404

margin of error = n/a

Median = 4

4% selected "No opinion" ^[?]

1 – 0 Not at all important (4%)

2 – 1 Slightly important (7%)

3 – 2 Fairly important (20%)

4 – 3 Quite important (31%)

5 – 4 Very Important (38%)

89% of sampled editors who responded to this question reported that when reading wikipedia it is fairly, quite, or very important how the page appears in search engine results.

Question 215.07 (RE01)

From your perspective, how important are each of the following when reading Wikimedia projects? - How the infobox looks on mobile phones

Participants (n) = 345

margin of error = 14%

Mean = 3.52

18% selected "No opinion" ^[?]

1 – 0 Not at all important (10%)

2 – 1 Slightly important (12%)

3 – 2 Fairly important (19%)

4 – 3 Quite important (33%)

5 – 4 Very Important (26%)

78% of sampled editors who responded to this question reported that when reading wikipedia it is fairly, quite, or very important how the infobox looks on mobile phones. 18% of participants who answered the survey selected "No opinion".

Question 215.08 (RE01)

From your perspective, how important are each of the following when reading Wikimedia projects? - How tables look on mobile phones

Participants (n) = 355

margin of error = 13%

Mean = 3.54

15% selected "No opinion" ^[?]

1 – 0 Not at all important (10%)

2 – 1 Slightly important (11%)

3 – 2 Fairly important (23%)

4 – 3 Quite important (28%)

5 – 4 Very Important (28%)

79% of sampled editors who responded to this question reported that when reading wikipedia it is fairly, quite or very important how tables look on mobile phones. 15% of participants who answered the question selected "no opinion"

Question 215.09 (RE01)

From your perspective, how important are each of the following when reading Wikimedia projects? - Whether the content is open-licensed

Participants (n) = 361

margin of error = n/a

Median = 4

14% selected "No opinion" ^[?]

1 – 0 Not at all important (10%)

2 – 1 Slightly important (9%)

3 – 2 Fairly important (16%)

4 – 3 Quite important (25%)

5 – 4 Very Important (41%)

66% of sampled editors who responded to this question reported that when reading wikipedia it is quite important or very important whether the content is open-licensed.

Question 215.1 (RE01)

From your perspective, how important are each of the following when reading Wikimedia projects? - Whether the embedded media does not use proprietary platforms

Participants (n) = 297

margin of error = n/a

Median = 4

29% selected "No opinion" ^[?]

1 – 0 Not at all important (8%)

2 – 1 Slightly important (13%)

3 – 2 Fairly important (22%)

4 – 3 Quite important (28%)

5 – 4 Very Important (29%)

57% of sampled editors who responded to this question reported that when reading wikipedia it is quite important or very important whether the embedded media does not use proprietary platforms.

Question 215.11 (RE01)

From your perspective, how important are each of the following when reading Wikimedia projects? - Whether the content always uses freely-licensed images

Participants (n) = 356

margin of error = n/a

Median = 4

15% selected "No opinion" ^[?]

1 – 0 Not at all important (11%)

2 – 1 Slightly important (11%)

3 – 2 Fairly important (18%)

4 – 3 Quite important (28%)

5 – 4 Very Important (32%)

60% of sampled editors who responded to this question reported that when reading wikipedia it is quite important or very important whether the content always uses freely-licensed images.

Question 223 (RE02)

When a team from the Wikimedia Foundation would like feedback about a proposed software feature, where is the best place to reach you?

Participants could select more than one option

participants (n) = 423

1% did not select an option ^[?]

1 – My Wikimedia project's village pump (24%)

2 – My Wikimedia project user talk page (70%)

3 – Phabricator (4%)

4 – Mailing list (specify) (3%)

5 – Other (specify) (5%)

6 – Nowhere, I don't want to hear about it (4%)

7 – Email this user feature (37%)

70% of survey participants selected they would prefer to be reached on their Wikimedia project user page about giving feedback to changes in software.

Question 227 (RE03)

Did you know that Wikipedia has a multi-language app for Apple and Android phones and tablets?

Participants (n) = 432

margin of error = n/a

Median = 0

1 – No (51%)

2 – Yes (49%)

49% of sampled editors who participated in the question reported knowing that Wikipedia has a multi-language app for Apple and Android phones and tablets

Question 228 (RE04)

In the last twelve months, have you used the Wikipedia app on a smartphone?

Participants (n) = 211

margin of error = n/a

Median = 1

1 – No (34%)

2 – Yes (64%)

3 – Not sure (3%)

64% of sampled editors who participated in this question reported using the Wikipedia app on a smart phone.

Question 229 (RE05)

To what extent do you think that a banner at the top of Wikipedia pages on mobile phones and tablets, informing Wikimedia readers that there’s a Wikipedia app would be beneficial or harmful?

Participants (n) = 338

margin of error = 10%

Mean = 3.28

22% selected "No opinion" ^[?]

1 – Very harmful (4%)

2 – Harmful (15%)

3 – Neither harmful nor beneficial (37%)

4 – Beneficial (36%)

5 – Very beneficial (8%)

44% of sampled editors who participated in this question reported thinking that a banner at the top of Wikipedia pages on mobile phones and tablets, informing Wikimedia readers that there’s a Wikipedia app would be beneficial or very beneficial. 22% of participants who answered the question reported that they had "no opinion".

Question links