Grants:Programs/Wikimedia Community Fund/Annual plan of Wikimedia Serbia (2022/2023)

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Annual plan of Wikimedia Serbia (2022/2023)
Objectives are in line with the strategic goals of WMRS ( Quality networking with different types of institutions and organizations in order to create free content and use shared resources; reducing the gap between Wikipedians and Wikimedians and striving for better communication and mutual support; Expanding the network of volunteers (decentralization); Multiplication of free content (focus on quality); Promotion of free knowledge and Wikimedia movement and its projects.
start date1-Jan-2022
end date31-Dec-2023
budget (local currency)119500 EUR
budget (USD)138500.5 USD
grant typeWikimedia Affiliate (chapter, thematic org., or user group)
grantees• IvanaMadzarevic
  • Mickey Mystique
  • Bojan Cvetanović
organization (if applicable)• Wikimedia Serbia (Викимедија Србије)

This is an automatically generated page based on the applicant's application on the Wikimedia Foundation's Grantee Portal on Fluxx.


What is the main objective of your proposal?

Objectives are in line with the strategic goals of WMRS ( Quality networking with different types of institutions and organizations in order to create free content and use shared resources; reducing the gap between Wikipedians and Wikimedians and striving for better communication and mutual support; Expanding the network of volunteers (decentralization); Multiplication of free content (focus on quality); Promotion of free knowledge and Wikimedia movement and its projects.

What are the main challenges you are trying to solve and your proposed solution?

Two types:
  • The first are the ones we've faced since the beginning of the organization's work, but which we've successfully solved by implementing custom project models. These challenges relate to the uncooperativeness of institutions in terms of content they don't want to release or digitize, the distrust of teachers and professors when it comes to using Wikipedia in teaching, the creation of sustainable and long-term models of cooperation and differentiation of Wikipedia and Wikimedia. Many of these problems have been successfully addressed through the introduction of new projects, innovations, different strategies in terms of building partnerships, increasing the quality of training, and discussing with the community. Although great progress has been made, we continue to address these challenges, we continue to listen to our partners, volunteers, collaborators, all with the aim of increasing free content, with a focus on its quality. We are aware that by networking with other partners, we can reach more people who will be involved in the humanitarian action of spreading and increasing the availability of educational content on the Internet.
  • The second type of challenge refers to the new challenges we encounter, which usually arise naturally when we implement projects and learn from mistakes along the way. These challenges relate to the decentralization of the organization's activities, overcoming the gap in terms of different content, inclusion of editors from marginalized groups, and better communication between members of Wikimedia Serbia and the editors of Serbian Wikipedia. Since WMRS is a voluntary organization, great attention should be paid to motivating the community, as well as activating the target group. The latest challenge was brought by the pandemic, and how not to overload the community with online activities, and at the same time motivate them and keep them interested. WMRS solves these problems by awarding grants to volunteers from various cities in Serbia, launching diversity projects (Wiki Loves Pride, WikiGap...), organizing conferences and encouraging open discussion in the community.
  • All these challenges are overcome by the implementation of three programs ( Education Program, GLAM, Community Support) which consist of activities through which the three strategic lines of the organization permeate: Collection of free content, Cooperation and networking with other organizations and institutions, Community Support.

In what ways do you think your proposal most contributes to the Movement Strategy 2030 recommendations. Select a maximum of three options that most apply.

Increase the Sustainability of Our Movement, Provide for Safety and Inclusion, Ensure Equity in Decision-making

Where will this proposal be implemented?


Do you want to apply for multi-year funding?


Project Proposal[edit]

Describe your main strategies to achieve the objective and the activities you will be developing as part of these strategies.

Wikimedia Serbia has three strategic directions (

Collection of free content - aims to multiply free material of different formats through various activities and projects of the organization. Within this focus, the Organization will have several strategic lines, including the strengthening of Wikimedia projects in the education system and cultural institutions, with an emphasis on making tools and content even more accessible. There is also diversity in terms of editors and content, which will permeate through a number of activities. This strategic focus implies increasing free content on Wikimedia projects, but emphasizes several important parameters: quality and diversity of content and institutional support in terms of relevant content.

It is present in all our programs (Education Program, GLAM and Community Support), as this is one of our main focuses. We also try to increase the presence of other Wikimedia projects in our activities.

Cooperation and networking with other organizations and institutions - We believe that cooperation and networking with other organizations and institutions are necessary for Organization’s development and usage of common goals and resources in order to reach as many people as possible and achieve good results. With this in mind, we will strive for: sustainable and long-term cooperation, decentralization and support in donations. This will mainly be implemented within Education and GLAM Programs. Education Program is focused on schools, faculties, but also organizations that are dealing with informal education. GLAM Program have various project models with the goal of nurturing the partnerships we gained, but also establishing new ones. Wiki-librarian project which is focused on libraries in Serbia can serve as a good example.

Community Support - Community Support represents a wide range of activities that are implemented in order to provide support to members of the Community. This strategic line is intended to reduce the gap between Wikipedians and Wikimedians, network the community to achieve common goals, and expand the network of volunteers. This strategic direction will be implemented by realization of Community Support Program activities such as competitions, edit-a-thons and thematic weeks on Wikipedia, WikiLive conference (local and annual Wikipedian event), giving microgrants to the community members (and bringing new ones) for the project ideas, meet-ups and training for the community.

What is your organization or group's mission?

The mission ( is to motivate and engage people to work on collecting and developing educational content under a free license or in public domain, and to work on expanding and promoting Free Knowledge. In this process, WMRS promotes the use of a software system ""wiki"" and the encyclopedia ""Wikipedia"", which is located on the servers of the Wikimedia Foundation. This promotion is being done by realization WMRS’ three programs - Education Program, GLAM and Community Support.

Indicate if it is a local, international, or regional proposal and if it involves several countries?


Please state if you will be carrying out any of these activities within your programs? Select all that apply.

Organizing Meet-up online, Organizing Meet-up offline, Workshops, Edit-A-Thons, WikiCamp, Contest, Wikimedian-in-Residence, Wiki Loves campaign, Conference/Event Organizing

Are you running any in-person events or activities?


Please state if your proposal aims to work to bridge any of the identified content knowledge gaps?

Content Gender gap, Geography, Sexual Orientation, Cultural background, ethnicity, religion, racial

Will your work focus on involving participants from any underrepresented communities? Select all categories that apply.

Gender Identity, Sexual Orientation, Geographic, Ethnic/racial/religious or cultural background, Disabilities

Please state if your proposal includes any of these areas or thematic focus.

Education, Culture, heritage or GLAM, Human Rights, Diversity

Please tell us more about your target participants.

Wikimedia Serbia has several target groups, depending on the strategic lines and programs it implements. The target groups are divided by programs, because each of the three programs of Wikimedia Serbia (Educational program, GLAM program, Community Support program) are focused on different strategic goals.

Within the Education Program, Wikimedia Serbia is aimed at pupils and students, as creators of free content on the one hand, and teachers, professors, associates, as partners in introducing Wikipedia into teaching on the other hand. Among the pupils and students, Wiki-ambassadors stand out, enthusiasts in creating and spreading free knowledge and connecting Wikipedia and the faculties they attend. Teachers and professors actively use Wikipedia during classes, while associates and partners are a broader term, and within them Wikimedia Serbia targets all those who can help promote Wikipedia, including partners with whom we appear together at local and international conferences.

The GLAM program includes cooperation with cultural institutions and institutions of public importance, which is why all representatives of these institutions are the most important target group that we want to attract. In addition to those representatives, there are also GLAM volunteers and Wikipedians in residence who are the link between GLAM partners and Wikimedia Serbia.

There are several types of volunteers who are supported through Community Support program and who represent the target groups:

  • Online volunteers - in most cases they are editors of Wikiprojects who contribute to the increase of free content, but for certain reasons are not inclined to frequent gatherings, or they prefer editing only to participating in project activities.
  • Volunteers who participate in projects and events organized by Wikimedia Serbia. Most often, these are people who had their first contact with Wikipedia through WMRS projects (camps, conferences…) and continued to volunteer in the organization.
  • Offline volunteers - volunteers who are engaged for translation, event organization, logistical assistance with gatherings and such. Although they do not actively edit Wikipedia, they help the organization through those activities that are most in line with their interests.

Within the Community Support Program, we work with underrepresented communities on Serbian Wikipedia, such as women, LGBTIQ+ communities, marginalized groups such as minorities and people with disabilities.

Do you have plans to work with other Wikimedia communities, groups or affiliates in your country, or in other countries, to implement this proposal?


Please tell us about these connections online and offline and how you have let Wikimedia communities know about this proposal.

WMRS has a practice of opening a call for projects in July for volunteers (within or outside the community) who want to implement projects and thus be part of our annual plan. With this in mind, the invitation to participate in this call is shared through internal communication channels (our website, mailing list, Village Pump, Discord, social networks), but also externally, through Internet portals that bring together the relevant target group (Startuj, All projects go through a selection process. The annual plan is shared with the community when it is prepared and completed via a mailing list, for greater transparency.

We also often cooperate with the Wikimedia community from Republika Srpska, as part of the competition on Wikipedia (CEE Spring). Since we have been achieving this collaboration for years, we have no practice of sharing the plan online, as this would probably cause confusion to the community, which would think that some new project is being announced.

Will you be working with other external, non-Wikimedian partners to implement this proposal? Please describe these partnerships.

These partnerships include educational institutions (schools, faculties, talent centers…) with which the Wikipedia In Schools project is implemented (Wikipedia editing workshops), as well as schools in which accredited seminars are being held. A good part of our network of partners are GLAM institutions (libraries, museums, archives, institutes, art societies…) with which we work together on the digitization and implementation of the Wikipedian in Residence project. WMRS has a developed system of in kind donations, so our partners provide us with venues (with equipment) in which workshops, conferences, gatherings are held, but they also offer us gifts for competitions, books for the WMRS library within some collaborations, etc. In the year before the pandemic, we received € 13,000 through in kind donations. Together with other non-governmental organizations, we organize edit-a-thons and contests.

How do you hope to sustain or expand the work carried out in this proposal after the grant?

Wikimedia Serbia has been in the FDC process for many years, within which the organization submitted and successfully implemented annual plans, projects and activities. During those years, we developed a network of partners with whom we cooperate, as well as a network of volunteers who participate in projects, but also implement them independently. With this in mind, Wikimedia Serbia already has developed project models that have been proven sustainable, and by introducing innovations, inclusion, regional cooperation and using a top-down approach we will ensure the growth and development of the organization.

Although the organization has in-kind donations and so far, in addition to the Wikimedia Foundation, has had financial support from the Ministry of Culture and Information and the Ministry of Education, Science and Technological Development, we plan to continue applying for general funds of Wikimedia Foundation. In this process, we apply with a two-year budget, and if the model proves to be successful, we will continue with this practice in the coming years.

Have you received grants from the Wikimedia Foundation before?

Applied previously and did receive a grant

Have you received grants from any non-wiki organization before?


Do you have the team that is needed to implement this proposal?

Board of Wikimedia Serbia:
  • Miroslav Loci (president)
  • Miljan Simonović (vice president)
  • Filip Maljković
  • Đorđe Stakić
  • Teodora Lukić
  • Bojana Satarić


  • Ivana Madžarević (Program and Community Manager)
  • Nebojša Ratković (Education Program Manager)
  • Gorana Gomirac (GLAM Program Manager)
  • Bojan Cvetanović (Office Manager)

In addition to the Board and full-time employees, Wikimedia Serbia has active Wikipedians in residences who are engaged for monthly or multi-month work in GLAM institutions, Wiki-ambassadors who promote the Education Program in educational institutions, as well as a network of volunteers who are active on Serbian Wikipedia or participate in Wikimedia Serbia activities within the Education, GLAM or Community Support Program.

Please state if your organization or group has a Strategic Plan that can help us further understand your proposal. You can also upload it here. (optional)

Upload Strategic Plan
Link to strategic plan

Learning, Sharing, and Evaluation[edit]

What do you hope to learn from your work in this fund proposal?

Through project activities, Wikimedia Serbia focuses on learning about the most efficient ways to use Wikimedia projects in teaching, by using Wikipedia as a key tool for improving young people’s critical thinking and raising awareness of the importance of free knowledge and the need for greater availability of free content. It is logical that educational institutions are an excellent partner in this mission, but in addition to them, cultural institutions play a fundamental role in informing and educating the general public about history, culture, art, science and many other fields. Together with them, we learn about digitization, but also about using free content in the right way (how to use content more and how to quote it correctly). As part of the annual plan for 2022, we will strive to find new ways to achieve and maintain the self-sustainability of communities and the motivation of members of our organization. All WMRS projects are monitored and evaluated both qualitatively and by given metrics. The planned metrics are compared with the achieved results, where we see the level of projects’ realization, but we also learn about the challenges we encountered and how to deal with them. During the qualitative assessment, we use classic questionnaires, but also other interactive tools such as Menti. Interactive tools help us get more feedback and keep the participants entertained.

Core Metrics[edit]

Enter a description of the metric and a number in the target field. If the metric does not apply to you, enter N/A for not applicable.

Core Metrics Summary
Core metrics Description Target
Number of participants 3000
Number of editors 2070
Number of organizers 150
Wikipedia We measure articles on Wikipedia, new and improved ones. This number is a bit high since we measure illustrated articles within Wikipedia Pages Wanting Photos. Without that, it would be 8000 articles. 28000
Wikimedia Commons Multimedia files on Wikimedia Commons 11050
Wikidata 1400
Wikibooks 60
Wikisource 80

If for some reason your proposal will not measure these core metrics please provide an explanation.

In most projects, we track these metrics, but not everything is measured in certain projects - an example is the WikiLive conference, which is not focused on content, but on networking of editors.

Additional Metrics[edit]

Enter a description of the metric and a number in the target field. If the metric does not apply to you, enter N/A for not applicable.

Additional Metrics Description Target
Number of editors that continue to participate/retained after activities
Number of organizers that continue to participate/retained after activities
Number of strategic partnerships that contribute to longer term growth, diversity and sustainability
Feedback from participants on effective strategies for attracting and retaining contributors
Diversity of participants brought in by grantees
Number of people reached through social media publications
Number of activities developed
Number of volunteer hours
File usage File usage is important for because we don't want for volunteers to just collect multimedia files, but to use them in articles and for other purposes. 6150

What other information will you be collecting to learn about the impacts of your activities? (optional)

Wikimedia Serbia strives to collect qualitative data at every event, whether offline or online, that can be useful for understanding the health of the community, as well as their needs and wishes. For example, the WikiLive conference collects data on impressions and new project ideas. Sessions are also evaluated in order to improve their quality. The community participates in the strategy creation process by giving feedback on the organization’s goals and future plans. In questionnaires of this type, you can see what kind of atmosphere prevails in the community and in case of tensions WMRS can organize trainings (communication training, conflict management training, training to prevent burnout and coping with stress, etc.).

What tools would you use to measure each metric selected?

Programs & Events Dashboard

Wikimedia Hashtags tool GLAMorous tool Manually

How do you hope to share these results so that others can learn from them?

Make a short presentation of the experience, Create a training workshop to show others what we learned, Share results on social media, Share results with our communities, Share it on Meta-Wiki

Financial Proposal[edit]

What is the amount you are requesting from WMF? Please provide this amount in your local currency. If you are thinking about a multi-year fund, please provide the amount for the first year.

119500 EUR

What is this amount in US Currency (to the best of your knowledge)?

138500.5 USD

Please share your budget for this proposal.

Link for the budget document:

By submitting your proposal/funding request you agree that you are in agreement with the Application Privacy Statement, WMF Friendly Space Policy and the Universal Code of Conduct.

I have read the Application Privacy Statement, WMF Friend Space Policy and Universal Code of Conduct.