Grants:Programs/Wikimedia Community Fund/Wikimedia Sverige – Supporting an equitable free knowledge movement by expanding our global initiatives and local fundraising

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Wikimedia Sverige – Supporting an equitable free knowledge movement by expanding our global initiatives and local fundraising
Work starts to fulfill our new 4-year strategy ( Detailed goals for the organization will be dev. in Q1 2022. Some identified key objectives are:
  • Conducting 6 experiments of possible tasks for the Content Partnerships Hub
  • Developing 25 partnerships, including with 3 IGOs
  • 40 countries participating in WikiGap
  • 1,000,000 new statements on Wikidata and Commons (SDC)
  • Wikispeech activated as a gadget in 2 more languages
  • 100% more donations and members compared to 2021
start date1-Jan-2022
end date31-Dec-2024
budget (local currency)3,560,000 SEK (estimated for 3 years, 11,690,000 SEK)
budget (USD)393,112 USD (estimated for 3 years, US$1,264,336)
grant typeWikimedia Affiliate (chapter, thematic org., or user group)
applicant and people related to proposalUser:John Andersson (WMSE) User:André Costa (WMSE)
organization (if applicable)Wikimedia Sverige

Review Midpoint Report

This is an automatically generated page based on the applicant's application on the Wikimedia Foundation's Grantee Portal on Fluxx.


What is the main objective of your proposal?

Work starts to fulfill our new 4-year strategy ( Detailed goals for the organization will be dev. in Q1 2022. Some identified key objectives are:
  • Conducting 6 experiments of possible tasks for the Content Partnerships Hub
  • Developing 25 partnerships, including with 3 IGOs
  • 40 countries participating in WikiGap
  • 1,000,000 new statements on Wikidata and Commons (SDC)
  • Wikispeech activated as a gadget in 2 more languages
  • 100% more donations and members compared to 2021

What are the main challenges you are trying to solve and your proposed solution?

Main challenge in the Access program:

  • Challenge: The establishment of thematic hubs is one of the most prioritized areas in the 2030-strategy recommendations. Many things are still to be determined, such as the exact scope of the different hubs, about the division of work, and how to best organize them.
  • Solution: We will experiment with forming a Thematic hub for Content Partnerships. Together with volunteers and affiliates from across the movement we will work to improve the amount and quality of content partners across the world share on the Wikimedia platforms. We will test how the work can be organized in six selected areas, to start with (outlined below). The initiative will help the overall process move forward as it will engage people with a concrete example to discuss. We will evaluate ongoingly and share insights as part of the strategy implementation process. (Contributing to Rec. 4, 5, 6, 7, 8, 9, 10)


  • C: The knowledge on WP is not accessible for people that cannot read well for different reasons.
  • S: We continue to develop our text-to-speech solution Wikispeech which allows people to listen to the content. We launch Wikispeech in more languages and build the tools needed to make it possible to add more languages over time. We encourage engagement with the tools and organize communication activities to gain adoption. We are working on forming a number of strategic partnerships, with e.g. Google, Mozilla and a number of research institutions. Our aim is to showcase the value and have Wikispeech added as a MediaWiki extension. (Rec. 2, 9)


  • C: Both in the chapter and on the platforms we have many groups that are underrepresented.
  • S: We will scale our activities across the country and create new activities to increase engagement. Online educational toolkits and events will be used to train new leaders. We will also increase our international work around the WikiGap initiative. A large external grant will hopefully allow us to make the investments to kick-start communities across the country in partnership with key organizations. We will investigate what groups are underrepresented. (Rec. 1, 6, 8)


  • C: The ambitious initiatives above are costly and demand long term funding. WMSE is currently receiving most funding through project grants which creates uncertainties.
  • S: The early experiments around fundraising done by the chapter will scale significantly and be coordinated with other Wikimedia organizations (Rec. 1, 4, 9, 10)

In what ways do you think your proposal most contributes to the Movement Strategy 2030 recommendations. Select a maximum of three options that most apply.

Increase the Sustainability of Our Movement, Improve User Experience, Ensure Equity in Decision-making

Where will this proposal be implemented?


Do you want to apply for multi-year funding?


Project Proposal[edit]

Describe your main strategies to achieve the objective and the activities you will be developing as part of these strategies.


Experimentation with the thematic hub will focus on work in six different areas. An inclusive governance model for the hub will be developed, with different committees and networks supporting and guiding the hub. Already in 2022 we expect significant results to be achieved:

  • 1. Our needs assessment to understand the interests, skills and needs in the global Wikimedia community continues.
  • 2. The Helpdesk starts to support volunteers and affiliates hands-on with staff time. An int. expert committee guides the work.
  • 3. Providing and supporting capacity building through online educational toolkits, development of portals and launching expert networks. With WMFR, WMDE (and more to come) we will be launching our new inter-affiliate exchange program “Grand Tour of Wikimedia”.
  • 4. Supporting coordination and cooperation around international partnerships and the Wikimedia movement, mainly with UN agencies in 2022, especially around climate, health, gender and crises.
  • 5. Improving, maintaining and building crucial software tools needed for content partnerships. We will improve ISA Tool and Pattypan, and support e.g OpenRefine in a consulting role. Incl. better documentation.
  • 6. Continuing strategic data uploads that support future content partnerships. The work initiated with the Connected Open Heritage, FindingGLAMs and SDC initiatives continues.


  • Wikispeech launched on svwp as a gadget in 2021. We aim to expand it in multiple languages, with enwp, arwp, euwp, nowp being worked on. Discussions with e.g. Google and Mozilla to include material continues. The Speech Data Collection Tool is launched to make an expansion to all languages of WP possible.


  • Increased efforts to engage new participants to the communities. In Q3 we plan to initiate a national campaign about our org. to create awareness and engagement (also supports fundraising). Target groups are identified through mapping in early 2022.
  • The international coordination of WikiGap continues. More countries join and we use the campaign to initiate new partnerships with UN agencies. External grants supplement our work and allow us to provide opportunities in Ukraine and Uganda and evaluate them to scale up in 2023.


  • We will increase our experimentation with local fundraising through street fundraising and fundraising through social media. Furthermore, more long-term project grant applications, not least EU grant applications with other affiliates will be developed.

What is your organization or group's mission?

Wikimedia Sverige works for all people to have free access to humanity's collective knowledge. With free knowledge, more people can learn and take part in information about the common problems that our society faces, and it is central to achieving the Sustainable Development Goals.

We envision a more digitized and interconnected world with everyone, everywhere contributing to both producing and consuming knowledge at no cost. We support organizations & individuals to contribute in various ways

Indicate if it is a local, international, or regional proposal and if it involves several countries?

We will work closely with affiliates globally, e.g. with coordination of the WikiGap initiative, engaging communities in the Wikispeech extension, development of the proposed Content Partnership Hub and the Grand Tour of Wikimedia exchange program. A special focus is on cooperation and coordination with small and medium sized affiliates.

Regionally, in Europe, we support the FKAGEU lobbying efforts, more knowledge exchange through the WikiNEM event, and with the development of regional hubs.

Please state if you will be carrying out any of these activities within your programs? Select all that apply.

Organizing Meet-up online, Organizing Meet-up offline, Workshops, Edit-A-Thons, Train-the-Trainer, Photowalk, WikiCamp, Contest, Wikimedian-in-Residence, Photo/Media campaign, Wiki Loves campaign, Conference/Event Organizing, Media outreach campaign, Central organizing for movement campaign

Are you running any in-person events or activities?


Please state if your proposal aims to work to bridge any of the identified content knowledge gaps?

Content Gender gap, Age (regency), Geography, Language, Socioeconomic Status, Sexual Orientation, Important Topics (topics considered to be of impact or important in the specific context)

Will your work focus on involving participants from any underrepresented communities? Select all categories that apply.

Gender Identity, Sexual Orientation, Geographic, Ethnic/racial/religious or cultural background, Disabilities, Linguistic / Language, Age

Please state if your proposal includes any of these areas or thematic focus.

Education, Culture, heritage or GLAM, Advocacy, Climate Change and sustainability, Public Policy, Open Technology, Diversity

Please tell us more about your target participants.

Everyone is invited to participate in our activities, regardless from where you are. Our work around diversity and inclusion will scale even further in 2022 and onwards.

In the first half of the year we will continue to work on the international initiatives we launched in 2021 around the thematic hub and WikiGap. Both initiatives are connected and support each other around gender identity as we are utilizing WikiGap to form new partnerships as part of the hub work. We think that involving UN agencies will create new opportunities. Together with local affiliates we will also experiment with expanding the WikiGap initiative to cover LGBT+ biographies. As we organize the initiative for the fifth time we scale WikiGap to more countries and also work to expand the activities in the countries.

The thematic hub also contributes directly to strengthening small Wikimedia communities across the world that have not received adequate support earlier. The aim is to coordinate and collaborate with them and provide hands-on support with staff time to allow them to scale their work locally. We will work with the new expert council to ensure not just a good distribution geographically, but also around ethnic or cultural backgrounds. We hope that we in 2022 will create the foundation for how to provide this type of support ongoingly through a formally recognized thematic hub in the following years.

In the second half of the year we will launch a new large initiative (if funded with a large external grant) where we will engage people in areas of Sweden that currently are underrepresented in our organization and on our platforms. We will develop and support local communities and initiatives across the country in partnership with local organizations. As we know that our platforms are popular for people that have autism spectrum disorder (ASD), we will develop better support structures around this. This is as a subgroup of the women, elderly and teenagers that we are targeting. We will also investigate further what groups currently are marginalized and how to better support them.

The work with Wikispeech will reach its next phase as we scale to more languages and launch the Speech Data Collector tool. We will work with disabilities organizations in Sweden and abroad to engage people to contribute with needed data. Wikispeech itself is a key part of the technical infrastructure to allow people with disabilities to effectively contribute to our platforms.

Do you have plans to work with other Wikimedia communities, groups or affiliates in your country, or in other countries, to implement this proposal?


Please tell us about these connections online and offline and how you have let Wikimedia communities know about this proposal.

As part of each of the proposed initiatives in this proposal we have presented about it multiple times at conferences and events. We have ongoingly had conversations with stakeholders in the Wikimedia movement to discuss their needs and how we can work together.

For our larger international projects we create portals on Meta where information about the initiative and how to engage is added. We have portals for our proposed Content Partnerships Hub (, the WikiGap coordination (, and for the Wikispeech development project ( Portals for our work around strategic data uploads are: the Connected Open Heritage initiative – where we focus on built cultural heritage and support for Wiki Loves Monuments (, the FindingGLAMs initiative – where we focus on cultural heritage institutions (, and we have actively worked with the GLAM and Culture team at WMF to improve the SDC portal (

Will you be working with other external, non-Wikimedian partners to implement this proposal? Please describe these partnerships.

We believe that partnerships are key to fulfill our vision. Over the years Wikimedia Sverige has focused more and more on content partnerships and have partnered with hundreds of organizations. Most often to share their content on the Wikimedia platforms or to have their experts contribute with their knowledge in different ways.

We are now a go-to resource for most of the GLAM community in Sweden and are frequently invited as an expert organization in many digitization and online topics. We also have dozens of university and educational partnerships and we are working actively with multiple intergovernmental organizations (mainly UN agencies).

We try to provide their staff with training and support and they often support us by becoming organizational members, by providing venues and other in-kind support when we request it. Some provide grants and other types of funding, and in most of our grant applications we ask different partners to express their support.

How do you hope to sustain or expand the work carried out in this proposal after the grant?

In 2022 we are establishing our new 4-year strategy and will develop a number of initiatives for which we will fundraise for. We ongoingly evaluate and iterate our work.

We intend to develop an application – to the Global council or other suitable body – to formally establish a thematic hub with long-term strategic ambitions. Currently we have moved staff members previously mainly working on the national activities to the international work, which has slowed activities in Sweden. If we receive funding for the thematic hub we will hire dedicated staff for the international work. These new hires will be from different parts of the world to bring knowledge and experiences we are currently missing.

When formalized as a hub we are convinced that large funding opportunities will open up for us, due to the clearer and larger role and the global reach. We are actively connecting our work to the SDGs to open up funding opportunities from e.g. development agencies, wealthy individuals etc.

For the national work we will develop a project focusing on activities across the country to increase awareness and engagement of our work. This will improve our possibilities for local fundraising, but it also has the potential to open up a 500,000+ USD/year funding opportunity from the Swedish Postcode Lottery.

We will use the extra funding we are applying for in this application to hire dedicated fundraising staff to increase the amount of funds generated in Sweden for the movement.

Have you received grants from the Wikimedia Foundation before?

Applied previously and did receive a grant

Have you received grants from any non-wiki organization before?

We have received grants from perhaps 15 or 20 different organizations over the years, many of them multiple times.

Happy to provide this data, but would suggest a more structured approach here, i.e. to capture the relevant info (based on what your plans are with this information, which is a bit unclear to me).

Do you have the team that is needed to implement this proposal?

Wikimedia Sverige has 10.45 FTE (December 2021). The organization also has a number of subcontractors, e.g. around financing and some IT systems. The organization has spent close to three years preparing for a rapid expansion of the team as part of its ambition to become a thematic hub. This work is outlined in the White paper that was published in 2021: If the thematic hub receives funding we would be ready and able to hire an entire team at a fast pace.

The current team consists of (in alphabetical order):

  • John Andersson, Executive Director, User:John Andersson (WMSE)
  • Sebastian Berlin, Developer, User:Sebastian Berlin (WMSE)
  • Jenny Brandt, Organizational Assistant (50%) and Project Manager Membership and Donor Recruitment (50%), User:Jenny Brandt (WMSE)
  • Maria Burehäll, Organizational Assistant, User:Maria Burehäll (WMSE)
  • André Costa, Chief Operating Officer, User:André Costa (WMSE)
  • John Cummings, Contractor, User:John Cummings (WMSE)
  • Tore Danielsson, Project Manager GLAM, User:Tore Danielsson (WMSE)
  • Alicia Fagerving, Developer, User:Alicia Fagerving (WMSE)
  • Josefine Hellroth Larsson, Project Manager Education and Learning, User:Josefine Hellroth Larsson (WMSE)
  • Eric Luth, Project Manager Engagement and Advocacy, User:Eric Luth (WMSE)
  • Axel Pettersson, Project Manager, User:Axel Pettersson (WMSE)
  • Karl Wettin, Developer, User:Karl Wettin (WMSE)

If the budget is fully funded we will expand our team with the following positions in 2022:

  • 0.5-1 FTE Communications Manager or Communications Strategist
  • 0.5-1 FTE Technical Strategist
  • We also expect that we will support at least 2-3 UN agencies to hire for Wikimedian in Residence (WiR) positions in 2022 (the agencies will fund the positions directly).

Please state if your organization or group has a Strategic Plan that can help us further understand your proposal. You can also upload it here. (optional)


Learning, Sharing, and Evaluation[edit]

What do you hope to learn from your work in this fund proposal?


  • What are the most important tasks the Thematic Hub for Content Partnerships can contribute with for the Wikimedia movement? How can they be organized?
  • How can a Thematic hub be formally recognized in the Wikimedia movement? How should it be governed for recognition to be possible?
  • What are the best ways for information that is of broad interest being made open and easily accessible, linked together and refined?
  • How can we work towards a societal change, where increased access to free knowledge is facilitated by practical means and thus becomes the norm?


  • What language versions of Wikipedia are interested to have Wikispeech activated next? How will the service be used?
  • How can speech data be collected most effectively to add more languages to Wikispeech? Who is interested in contributing and why?


  • What activities or structures create most engagement in different geographical regions in Sweden? How do we reach groups we do not reach today?
  • How can training be provided to develop new movement leaders?
  • How can we best support existing communities?


  • How can WMSE best take advantage of the wealth in Sweden to generate funds to cover the costs for the operations of the association? How can the chapter provide funding for the wider Wikimedia movement?
  • What messages are most useful to generate financial support for our work from the general public in Sweden?

Core Metrics[edit]

Enter a description of the metric and a number in the target field. If the metric does not apply to you, enter N/A for not applicable.

Core Metrics Summary
Core metrics Description Target
Number of participants The number of people who attend your events, programs or activities, either in person or virtually. This definition does not include people organizing activities, social media followers, donors, or others not participating directly.

The aggregated number is not for unique participants, but for each event they are unique. For each individual event we compile Global Metrics and aggregate them with a bot twice per year.

The total number of participants in all of our activities: 3,000 with currently funded plans. 5,000 if the entire budget is secured. The expectation is that Covid-19 will limit what activities we can organize for at least half the year.

Number of editors The number of participants that have contributed with edits to one of the Wikimedia platforms, as part of one of our activities. This is measured e.g. by them being added to the Programs & Events Dashboard or signing up on a contest page.

For each individual event we compile Global Metrics and collate them with a bot twice per year.

The total number of editors in all of our activities: 600 with currently funded plans. 900 if the entire budget is secured.

The expectation is that Covid-19 will limit what activities we can organize for at least half the year.

Number of organizers The number of organizers and volunteers involved in organizing an event. In this metric only the people that have not already been added to Total participants are included.

We will collect data on the self-stated gender of the organizers, with a goal that men, women and others should be well represented, with no group constituting more than 50%.

For each individual event we compile Global Metrics and collate them with a bot twice per year.

The total number of organizers in all of our activities: 200 with currently funded plans. 300 if the entire budget is secured.

Wikipedia A content page is an article on any Wikipedia project.

The metric focuses on the number of unique content pages created or improved, not the amount of edits to each page.

Wikimedia Commons A content page is a Media file page or Data page on Wikimedia Commons.

The metric focuses on the number of unique content pages created or improved, not the amount of edits to each page.

Wikidata A content page is an Item or a Lexeme on Wikidata.

The metric focuses on the number of unique content pages created or improved, not the amount of edits to each page.


If for some reason your proposal will not measure these core metrics please provide an explanation.

It is unclear to us if an invited speaker to an event we host/organize are to be added as a participant or an organizer.

Additional Metrics[edit]

Enter a description of the metric and a number in the target field. If the metric does not apply to you, enter N/A for not applicable.

Additional Metrics Description Target
Number of editors that continue to participate/retained after activities
Number of organizers that continue to participate/retained after activities
Number of strategic partnerships that contribute to longer term growth, diversity and sustainability
Feedback from participants on effective strategies for attracting and retaining contributors
Diversity of participants brought in by grantees
Number of people reached through social media publications
Number of activities developed
Number of volunteer hours We will survey all of the volunteers that have contributed to the organization’s work.

If a response is missing and can not be compiled in time for the report, the average for that type of volunteer activity will be used as a proxy.

We have not systematically collected this data previously. 2022 will form the baseline. Therefore 0 is added as the target (even though we of course will aim for the number to be as high as possible).


What other information will you be collecting to learn about the impacts of your activities? (optional)

On top of what is outlined under question ""11. What is the main objective of your proposal?"" we will collect data on a number of areas, both short and long term, to learn about our impact but also to ongoingly iterate on our activities and initiatives. We are a learning organization and regular follow-up and analysis of both qualitative and quantitative data is key to our success. We see a need to continue this work and dedicate enough time and resources to deepen our understanding and our analysis.

We will ongoingly collect quantitative data around:

  • Newly registered users
  • Media usage
  • Number of content pages created or improved, across all Wikimedia projects
  • Number and diversity of followers on FB and Twitter
  • Number of donations and unique donors
  • Number and diversity of members
  • Number and diversity of volunteers
  • Number of users of tools we develop
  • Diversity of organizers
  • Audience members at non-WMSE held event where we lead activities

In early 2022 we will take the next steps of our 4-year strategy by adding measurable goals to the different aspects of the strategy. It will be finalized by our Annual General Meeting in April 2022 and is expected to look something like this:

We will also regularly work with universities and provide research assignments to students where they investigate different aspects of the online platforms and communities. This work provides insights that help us to further develop our work.

What tools would you use to measure each metric selected?

For quantitative metrics from events we use the Outreach Dashboard.

For created/improved content pages:

  • Quarry (
  • EditGroups for Wikidata ( and SDC (
  • Petscan (

For media usage:

  • GLAMorous (
  • BaGLAMa (

For contest:

  • On-wiki project pages
  • Wikiloves
  • We use dedicated bots we develop

For communication:

  • Matomo
  • FB Page insight

How do you hope to share these results so that others can learn from them?

Make a short presentation of the experience, Share results on social media, Share results with our communities, Participate in one on one peer sharing session with other grantees, Develop learning material for other users, Share it on Meta-Wiki

Financial Proposal[edit]

What is the amount you are requesting from WMF? Please provide this amount in your local currency. If you are thinking about a multi-year fund, please provide the amount for the first year.

3560000 SEK

If you have calculated it, please provide an estimate of the year 2 or year 3 request.

What is this amount in US Currency (to the best of your knowledge)?

393112 USD

Please share your budget for this proposal.

For the equitable work around the thematic hub further funding will be needed from 2023 for us to be able to continue the work and establish a hub.

We are currently using a one-time grant covering part of the cost of launching this initiative, but are lacking the multi-year funding that is needed to sustain the work and to take on more long-term, strategically important initiatives (e.g. to establish a software development team focusing on content partnership software).

Our understanding is that this will be a separate funding process that will be outside, and on-top, of the General Support Funds application.

What do you do to make sure there is a good management of funds?

Wikimedia Sverige has very well developed financial routines in place and has invested significantly in improving the documentation and redundancy in the organization to reduce risks and delays. We are a member of the professional membership body for fundraising organizations in Sweden, the Swedish Fundraising Association. We are adhering to their Quality Code which includes a range of requirements from governance and financial reporting.

In house we now have two organizational assistants that are working with the general maintenance of our financial documentation etc. on a daily basis. We have a dedicated financial agency, OP Administration AB, that is supporting us.

We have a chartered financial accountant from Grant Thornton reviewing our books every year and presenting a report to the Annual General Assembly. Furthermore, we have a business auditor from the community that is reviewing our non-financial work, also reporting to the AGM.

Additional links[edit]

If you would like, please share any websites or social media accounts that your group or organization has.

Wikimedia Sverige has the following websites:över_domäner Our primary website is and our wiki is

Wikimedia Sverige has the following social media accounts and uses the following external websites for communication:över_sociala_medier_och_externa_webbplatser

Wikimedia Sverige is our official Facebook page and our Instagram account is @wikimediase. The main Twitter account is @WikimediaSE.

How will you contribute towards creating a supportive environment for participants using the UCOC and Friendly Space Policy?

In our events, we try to create a supportive environment by clearly stating the values expressed in the UCOC and Friendly Space Policy. Before the start of every event we present the Policy and we have a dedicated security officer for each event, that can be reached privately.

Since 2016 we have a policy for a diversity of perspectives:ör_en_mångfald_av_perspektiv

When we hold events, we try to make sure not to assume characteristics of other people, such as gender or religion, but rather aim for everyone to define themselves.

By submitting your proposal/funding request you agree that you are in agreement with the Application Privacy Statement, WMF Friendly Space Policy and the Universal Code of Conduct.

I have read the Application Privacy Statement, WMF Friend Space Policy and Universal Code of Conduct.