Financing models, Donors, Fundraising, Partnerships
Today, Wikimedia is operating one of the world’s most popular and beloved websites, which is generating the majority of movement’s revenues through banner campaigns. As more and more people access our content via third party services and pages, and we ourselves are developing our product and technology to meet the expectations of next generations of users, there is an evident need to map, explore and evaluate alternative models for revenue.
Any global shift in our revenue strategies, however, needs an agreement on principles for the generation of revenue streams. We are not only lacking this agreement, but do not even have a clear communication channel or platform to have such conversations. The same applies to sharing of experience and expertise. Diverse models for generation of revenue streams are already in use in some Wikimedia organizations and groups (e.g. support from philanthropic foundations or governments, membership fees or organizational partnerships), but there is hardly any peer mentorship or transfer of know-how. As a result we are not tapping into the full potential of diverse movement stakeholders when it comes to generating financial resources for our cause.
There is also potential for optimizing our fundraising efforts through communication with our donors to better understand their funding interests. Similar potential lies in more thorough exploration of revenue models of similar organizations and movements. Inclusion of external experts could take us even further in developing innovative approaches for the generation of financial resources. We need to conduct the necessary research and create networks on local and global levels to maximize the revenue for the movement and help us to move towards our strategic direction.
The task of the working group will be to tackle existing challenges and create structures and channels to initiate and facilitate thoughtful conversations around future funds generation for the Wikimedia movement.
These questions are not meant to be answered one-to-one but should help the group frame their own conversations and their consultations with movement stakeholders.
There was no group working on the theme of Revenue Streams at the Wikimedia Conference.