Fundraising email campaigns

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The Wikimedia Foundation regularly runs fundraising email campaigns. Emails asking for donations are sent to those in the WMF's donor database, which is populated when donors opt-in for future email communications when they make a donation. As of 2019, the Wikimedia Foundation sends out a maximum of three email appeals per donor per year.

Moska Shaver is currently the WMF's Fundraising Email Associate, managing the international fundraising email campaigns. Each year since 2012-2013 (as of 2018), the WMF has contracted Trilogy Interactive, LLC for emailing donors.[1]

History[edit]

Year Emails sent Donations from emails Total fundraising % Report Trilogy Interactive fee
2010 685,371 $903,511.28 $15,026,289 6% Report -
2011 1,332,184 $1,590,713 $24,018,004 7% Report -
2012 ? ? $35,188,200.29 ? Report $68,264
2013-14 ? $4,374,764.56 $51,070,659 9% Report $82,837
2014-15 5,710,299 $8,310,107 $75,000,000 11% Report $229,615
2015-16 14,598,979 $16,967,399 $77,000,000 22% Report $295,878
2016-17 19,289,697 $23,568,140.51 $91,000,000 26% Report $249,766
2017-18 "over 7 million" $24,465,793 $100,000,000 24% Report $250,434
2018-19 Unspecified $29,224,326 $112,900,000 26% Report ?

References[edit]

  1. See Form 990s.