Fundraising email campaigns

The Wikimedia Foundation regularly runs fundraising email campaigns. Emails asking for donations are sent to those in the WMF's donor database, which is populated when donors opt-in for future email communications when they make a donation. As of 2019, the Wikimedia Foundation sends out a maximum of three email appeals per donor per year.

Moska Shaver is currently the WMF's Fundraising Email Associate, managing the international fundraising email campaigns. Each year since 2012-2013 (as of 2018), the WMF has contracted Trilogy Interactive, LLC for emailing donors.

History

Year	Emails sent	Donations from emails	Total fundraising	%	Report	Trilogy Interactive fee
2010	685,371	$903,511.28	$15,026,289	6%	Report	-
2011	1,332,184	$1,590,713	$24,018,004	7%	Report	-
2012	?	?	$35,188,200.29	?	Report	$68,264
2013-14	?	$4,374,764.56	$51,070,659	9%	Report	$82,837
2014-15	5,710,299	$8,310,107	$75,000,000	11%	Report	$229,615
2015-16	14,598,979	$16,967,399	$77,000,000	22%	Report	$295,878
2016-17	19,289,697	$23,568,140.51	$91,000,000	26%	Report	$249,766
2017-18	"over 7 million"	$24,465,793	$100,000,000	24%	Report	$250,434
2018-19	Unspecified	$29,224,326	$112,900,000	26%	Report	$290,748
2019-20	Unspecified	$30,774,715	$124,100,000	25%	Report	$435,770
2020-21	Unspecified	$35,300,000	$154,763,121	23%	Report	-