Who are we?
Working across teams and with the Partnerships team
Foundations & Major Gifts
See also: Fundraising Technology
A Global Project
Readers around the world show their support for Wikimedia each year. The Wikimedia Foundation receives donations from nearly every country in the world in over 80 currencies, 20 payment methods, and 50 languages. We strive to provide readers worldwide with the best localized donation experience possible by offering preferred local payment methods and high quality messages in local languages.
Testing and Optimization
The online fundraiser is based on constant testing and optimization of different themes, messages, designs and user flows. We aim to educate all Wikipedia readers about our movement, provide a convenient donation process, and minimize the disruption of fundraiser banners on the reader experience. Only a tiny portion of readers donate -- therefore, we must always be improving our methods.
Another goal of the fundraiser is to educate Wikipedia readers about the Wikimedia movement. We do this through the messages displayed in banners as well as through creative content featuring the Wikimedia community. Over the years, we've run personal appeal messages from community members, featured videos introducing Wikimedia volunteers, and invited readers to join in editing.
Current fundraising activities
Operated by Wikimedia Foundation
- Netherlands Banners: July 7th - August 4th 2020
- Japan Email: July 7th - August 4th 2020
- India Banners: July 28th - August 25th 2020
- France Emails: August 12th - September 9th 2020
- Japan Banners: September 1st - September 29th 2020
- US, GB, NZ, AU, CA, IE Emails: September 14th - December 11th 2020
- France Banners: September 29th - October 27th 2020
- US, GB, NZ, AU, CA, IE - Banner Testing (1-3 hours, one to several times a week): July 2020 onwards
Operated by Wikimedia Deutschland
- Fundraising testing: Juli 2020 - November 2020
- Fundraising Banners: November 2020 - December 31 2020
Operated by Wikimedia Switzerland
- Fundraising Banner Testing: August 1st - November 15th 2020
- Fundraising Banner Fundraising: November 15th - December 30th 2020
- We have an FAQ for donors and one for community members.
- Please stay in contact with us on the fundraising talk page.
- IRC channel: #wikimedia-fundraising (publicly logged)
- To report technical software bugs in Phabricator, follow mw:How to report a bug and use the #wikimedia-fundraising project tag
- For a breakdown of how fundraising tech uses Phabricator, check out this wikitech page.
- For a calendar of all central-notice banners, including fundraising, see CentralNotice/Calendar
2019/2020 Q2&Q3 Update
The 2018/2019 Fundraising Report was posted in September, and translations are now available in Dutch, French, Italian, Japanese, and Spanish. This is our first year translating the report. We are excited to share our findings with a wider audience.
In Q4 (April-June), we will be conducting some limited banner testing in the USA. We use brief tests (1-3 hours) to collate necessary data to inform future projections, as well as to test backend changes. Due to the significant global changes over the last few months we felt it vital to gather this now in order to help inform annual and long term planning for the Wikimedia Foundation, and by extension the broader movement.
For past updates, please see our update archive.