Fundraising
Who are we?
The Wikimedia Foundation Fundraising team cultivates the resources that propel our movement. We engage millions of people from countries across the globe to support Wikipedia and its sister projects. The overwhelming majority of the Foundation's funding comes from individual readers from all over the world giving an average of $11.
Donations help the Wikimedia Foundation maintain server infrastructure, improve the software that supports our projects, and make Wikipedia and its sister projects accessible globally to millions of people. For additional information, please see the 2023–2024 Fundraising Report.
Current fundraising activities
Operated by Wikimedia Foundation
For the Financial Year 25/26
Q2, Q3 and Q4 FY25/26 campaigns:
- English campaign (Australia, Canada, Ireland, New Zealand, the UK, the US). Pre-tests as of July. Emails September to December. TY campaign 19th to 30th of January. Banners: 2nd to the 30th of December. More information and space to engage on the community collaboration page (see below)
- Italy campaign. Email: 3rd to 24th of February, Banners: 3rd to the 31st of March
- Czech Republic campaign. Email: 23rd of February to 20th of March, Banners: 31st of March to 28th of April
- Sweden campaign. Email: 6th of April to 1st of May, Banners: 6th of April to 4th of May
- Portugal campaign. Email: 8th to 12th of June, Banners: 6th of April to 4th of May
- Belgium campaign. Email: 16th of February to 13th of March, Banners: 5th of May to the 2nd of June
- Latvia campaign. Email: 3rd to 24th of March, Banners: 5th of May to the 2nd of June
- Luxembourg campaign. Email: 3rd to 24th of March, Banners: 5th of May to the 2nd of June
- Poland campaign. Email: , Banners: 5th of May to the 2nd of June
- Romania campaign. Email: 3rd to 24th of March, Banners: 5th of May to the 2nd of June
- Slovakia campaign. Email: 3rd to 24th of March, Banners: 5th of May to the 2nd of June
- Spain campaign. Email: 9th of March to 3rd of April, Banners: 5th of May to the 2nd of June
- Japan campaign. Email: 4th to 29th of May, Banners: 2nd to the 30th of June
- Austria campaign. Email: 17th of March to 7th of April, Banners: 2nd to the 30th of June
- Denmark campaign. Email: 1st to 26th of June, Banners: 2nd to the 30th of June
- Greece campaign. Email: 18th to 22nd of May, Banners: 2nd to the 30th of June
- Malaysia campaign. Email: 3rd to 24th of March, Banners: 2nd to the 30th of June
- South Africa campaign. Email: 1st to 26th of June, Banners: 2nd to the 30th of June
- Norway campaign. Email: 3rd to 24th of March, Banners: 2nd to the 30th of June
- English email campaign: 30th of March to 17th of April
- Hungary campaign. Email: 1st to 26th of June.
| Community collaboration pages around WMF's fundraising campaigns 2022/23 |
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| Community collaboration pages around WMF's fundraising campaigns 2025/26 |
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Contact Us
- We have an FAQ for donors and one for community members.
- Please stay in contact with us on the fundraising talk page.
- IRC channel: #wikimedia-fundraisingconnect (publicly logged)
- To report technical software bugs in Phabricator, follow mw:How to report a bug and use the #wikimedia-fundraising project tag.
- For a breakdown of how fundraising tech uses Phabricator, check out this wikitech page.
- For a calendar of all central-notice banners, including fundraising, see CentralNotice/Calendar.
Fundraising updates
See the full archive
Documents, Reports, Articles, Videos and more
[edit]Articles:
Building a secure financial future for Wikipedia by Lisa Seitz Gruwell
Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department
The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez
7 reasons you should donate to Wikipedia by Lisa Seitz Gruwell
Reports and Documents:
Fundraising Content Strategy Overview
2025/26 Q1 Update
[edit]We started the financial year 2025/26 with fundraising campaigns in the Netherlands, LatAm (this is a scheduling change, our LatAm campaign has moved from Q3/4 to Q1/2 as of this year) and France (email, banners will follow in Q2). You can find all the relevant community collaboration pages above. We engaged our local communities beforehand, via the community collaboration pages and community calls.
We also launched the English banner fundraising campaign community collaboration page where we engage with volunteers until the end of the year. Parallel to this, we have been running our pre-testing programme for the English campaign as well as the kick-off of our email campaign.
Some love from our donors:
The reason for my contribution is simple: purchasing my iPad was primarily intended to have access to at any time of the day the encyclopedia Wikipedia. Especially now that my limited mobility hinders visits to the library. Wikipedia literally means knowledge of the world at my feet! I wish the W.F. much success in further developing what I consider to be the best invention of the past decades. Donor from the Netherlands
2024/25 Q4 Update
[edit]We finished the financial year 2024/25 with reaching our revenue target and would like to thank everyone who made this possible, donors, volunteers, and Foundation staff.
In Q4, we ran fundraising campaigns in many countries in Latin America, Europe, as well as Malaysia and Japan. You can find all the relevant community collaboration pages above. We engaged our local communities beforehand, via the community collaboration pages and a community call.
We also prepared for the new financial year and started July off with launching the English banner fundraising campaign community collaboration page where we will engage with volunteers for the next half year.
Thank you so so much for keeping Wikipedia up and running and adapting to the times and all. I would be a completely different person that I am today (a major nerd on a wide variety of topics) without it, it's an invaluable resource. It should be inducted into the UNESCO World Heritage Sites list. (Donor from Portugal).
We are looking forward to engaging with several communities in Q1 of the new financial year.
See also
- Erik Moeller and Domas Mituzas on fundraising since 2010