資金調達
私たちとは？
ウィキメディア財団の資金調達チームは、私たちの運動を推進するためのリソースを開拓しています。私たちはウィキペディアとその姉妹プロジェクトを支援するために、世界各国から何百万人もの人々を巻き込んでいます。ファンドの資金調達のほとんどは、世界中の読者からの平均15ドルの寄付からです。
寄付はウィキメディア財団がサーバー基盤を維持し、プロジェクトを支援するソフトウェアを改善し、ウィキペディアとその姉妹プロジェクトに世界中の何百万人もの人々がアクセスできるようにするためのものです。資金調達チームはオンライン・キャンペーンを通じてウィキメディア財団の予算を調達する責任を負います。
これらのキャンペーンは、ウィキペディアと私たちの運動の仕組みについて、すべての読者を教育することも目的としています。ウィキペディアを、そして私たちのプロジェクトを、知識と発見のためのグローバルな拠点とする、すべての読者、寄稿者、寄付者に感謝します。
今後も繁栄を続けるには、読者のニーズの変化やウィキメディアの世界を支える技術の新たな進歩に適応し、常に革新を重ねる必要があります。追加情報については、2022–2023年度の資金調達報告書をご覧ください。
私たちの目標
グローバルなプロジェクトとして
世界中の読者が毎年ウィキメディアへの支援を表明しています。ウィキメディア財団は、世界中のほぼすべての 80 通貨、20 支払方法、 50 言語以上で寄付を受け取っています。その地域での優先的な支払方法と言語による質の高いメッセージを提供する努力をしています。
試行と最大化
オンライン募金は、さまざまなテーマ、メッセージ、デザイン、利用者フローを常にテストし、最適化することを基礎としています。ウィキペディアのすべての読者に私たちの運動について知ってもらい、便利な寄付手続きを提供し、読者の体験に募金バナーが与える混乱を最小限に抑えることを目指しています。 寄付をしてくださる読者はごく一部ですから、私たちは常に方法を改善していかなければなりません。
現行の資金調達の活動
グローバル
ウィキメディア財団の管轄
2023/24予算年度に対して 第3および第4四半期のキャンプペーン バナーの例は現在、全点を対応する各コミュニティのコラボ・ページに掲出してありますのでご参照下さい
- 日本における資金調達キャンペーンについて（日程変更 - メール展開は5月2日から21日へ、バナー展開は5月28日から6月25日へ）。日本語版のメールの一部サンプルはこちら：メール文面1、メール文面2、メール文面3
- ラテンアメリカ地域の資金調達キャンペーン（ブラジルとチリ、コロンビアとメキシコ、ペルーとウルグアイ）（メール展開は3月6日 - 23日。バナー展開：ブラジルは3月19日 - 4月13日、チリとコロンビア、メキシコとペルー、ウルグアイは4月2日 - 5月28日）（バナーのインプレッション率は75%である点にご注意ください。つまり読者の75%が目にするバナーの回数は10倍という意味。）ブラジル用のメールの一部サンプルはこちら：メール文面1、メール文面 2、メール文面3
- Italy email fundraising campaign 2nd - 30th of April. Here are some examples of the Italy emails: Email 1, Email 2, Email 3
- Belgium fundraising campaign (Email 4th - 22nd of March, Banners 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some example emails: Dutch, English, French
- Austria (Emails: 13th of February to 2nd of March. Banners: 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some example emails: Email 1, Email 2, Email 3
- Norway (Emails: 13th of February to 2nd of March. Banners: 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some example emails: Email 1, Email 2, Email 3
- Luxembourg (Emails 13th of February to 2nd of March. Banners 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some example emails: Email 1, Email 2, Email 3
- Hungary email fundraising campaign 13th of February to 2nd of March. Here are some example emails: Email 1, Email 2, Emails 3
- Slovakia email fundraising campaign 13th of February to 2nd of March. Here are some example emails: Email 1, Email 2, Email 3
- Romania email fundraising campaign 13th of February to 2nd of March. Here are some example emails: Email 1, Email 2, Email 3
- Latvia email fundraising campaign 13th of February to 2nd of March. Here are some example emails: Email 1, Email 2, Email 3
- Denmark (Emails 3rd o 23rd of June, Banners 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x)
- Czech Republic (Emails 18th - 29th of March, Banners 28th of May to 25th of June)
- Italy Emails 1st - 26th of April
- 英語版メールキャンペーンは 4月1日から26日まで
- Sweden (Emails 1st to 24th of May, Banners 28th of May to 25th of June). Here are some example emails: Email 1, Email 2, Email 3
- Portugal (Emails 13th to 31st of May, Banners 28th of May to 25th of June)
- Spain (Emails 13th to 31st of May, Banners 28th of May to 25th of June)
- Greece (Banners 28th of May to 25th of June)
- Malaysia (Emails 13th of February to 2nd of March, Banners 28th of May to 25th of June). Here are some example emails: Email 1, Email 2, Email 3
- South Africa (Emails 1st to the 24th of May, Banners 28th of May to the 25th of June)
WMF資金調達キャンペーン2022/23年度とコミュニティ・コラボページ
Swedish fundraising campaign community engagement page
Czech fundraising campaign community engagement page
Mexico fundraising campaign community engagement page
Brazil fundraising campaign community engagement page
WMF資金調達キャンペーン2023/24年度とコミュニティ・コラボページ
French fundraising campaign community collaboration page
India fundraising campaign community engagement page
Dutch fundraising campaign community collaboration page
Italian fundraising campaign community collaboration page
Danish fundraising campaign community collaboration page
Austrian fundraising campaign community collaboration page
Belgian fundraising campaign community collaboration page - Dutch
Belgian fundraising campaign community collaboration page - French
Norwegian fundraising campaign community collaboration page
ラテンアメリカ（LatAm）のスペイン語版資金調達キャンペーンとコミュニティのコラボ・ページ
Czech fundraising campaign community collaboration page
Swedish fundraising campaign community collaboration page
Greek fundraising campaign community collaboration page
South African fundraising campaign community collaboration page
Portugal fundraising campaign community collaboration page
Brazil fundraising campaign community collaboration page
Germany
Operated by Wikimedia Deutschland
- 資金調達の試行：
- 資金調達のバナー：
Switzerland
Operated by Wikimedia Switzerland
- 資金調達のバナー試行期間：
- 資金調達のバナーで募金：
Contact Us
- We have an FAQ for donors and one for community members.
- 私たち担当との継続的なやりとりは資金調達のトークページをご参照ください。
- IRC channel: #wikimedia-fundraising接続 (publicly logged)
- To report technical software bugs in Phabricator, follow mw:How to report a bug and use the #wikimedia-fundraising project tag.
- 資金調達の技術班が Phabricator を活用する詳細は、こちらのウィキ技術班のページをご一読ください。
- 一斉通知バナー掲出の全日程は、資金調達用も含め、一斉通知/日程表をご参照ください（CentralNotice/Calendar）。
資金調達の進行状況
See the full archive
Articles, videos etc. (here you find relevant articles about Wikimedia fundraising and finance)
Building a secure financial future for Wikipedia by Lisa Seitz Gruwell
Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department
The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez
Annual Plan Conversations - Advancement and Finance and Administration Departments watch Lisa Seitz Gruwell and Jaime Villagomez take questions around the 2021/22 annual plan.
Five reasons Wikipedia needs your support (post supporting the 2021 English banner fundraising campaign) by Pats Pena
7 reasons you should donate to Wikipedia by Lisa Seitz Gruwell
2023/24 Q3 Update
In Q3 we worked with a range of communities to prepare for fundraising campaigns starting in Q4. We created community collaboration pages with affiliates, engaged communities on wiki, and in community calls.
We had plenty of email campaigns during Q3, which included the Thank You email campaign (for donors from the English campaign in Q2), an email sent to Austria, Norway, Latvia, Romania, Slovakia, Hungary, Luxembourg, Malaysia, and Belgium, an email sent to Brazil, Colombia, Chile, Mexico, Peru, and Uruguay, as well as and email sent to some of our English campaign donors about the Endowment.
We also started our campaign in Brazil at the end of Q3.
Some highlights from the Brazil campaign:
Brazil payments improvements: Last year we worked on reintegrating DLocal, our LATAM payment processor. Modernizing our payments integration had a significant impact on the Brazil campaign leading to a 32% increase in payments conversion rate and an increase in recurring giving! This newer integration is having a lasting impact. Donors are also sharing their appreciation for Pix as a payment option (see donor quote below!). Pix is the most popular way donors like to contribute from Brazil!
Finally, I'm thrilled to share that Brazilian donors are incredibly grateful for the Pix payment option, allowing those eager to donate to finally contribute!
In Q4 we are launching banner campaigns across many countries and we will also start preparing for the next English campaign by engaging the English Wikipedia communities from Q1 on, with the start of our pre-tests.
2023/24 Q2 Update
During Q2 we ran two major fundraising campaigns. Our annual English fundraising campaign in Australia, Canada, Ireland, New Zealand, the UK, and the US had both emails sent to previous donors as well as banners on English Wikipedia for non logged in readers. From Q1 onwards, when the pre-tests for our biggest campaign started, we collaborated with the community on English Wikipedia through a dedicated community collaboration page. A few highlights of the collaborative results we achieved together, are:
- We introduced language around the role of Wikipedia in relation to AI to our banners
- We worked around the concept of time sensitivity to encourage readers to donate now rather than later
- We increased clarity that the messages come from WMF by adding our organizational logo to all banners.
- We made it easier for readers to stop seeing banners for example increasing the duration for which a reader could dismiss banners for
- We made improvements to our payment methods and options, including tests to simplify the Venmo checkout flow, and a major milestone of releasing in-app Apple Pay transactions with the Wikipedia Apps team.
- Donors also saw an invitation to start editing on the Thank You page, after they donated. This led to 4,398 new account creations, and 441 of those accounts went on to constructively edit within 24 hours (a constructive edit means the edit wasn’t subsequently reverted within 48 hours).
The English banner campaign reached the revenue target and our progress towards the annual goal is looking good. We are currently at around 75% to our annual goal and still have campaigns in both Q3 and Q4 coming up that will help us reach the goal by the end of the financial year. We’ll carry learnings from the English campaign forward as we collaborate with local communities on the upcoming campaigns.
We also ran our annual fundraising banner campaign in Italy during October. For this we collaborated with the community on Italian Wikipedia and hosted a community call.
Looking ahead, we are engaging and collaborating with the communities across the globe (you can find the list of all collaboration pages that are currently live, on meta) to ensure that our fundraising campaigns are received well locally and that our communities have the input they would like to have.
See also
- 資金調達担当は2010年以降、エリック・メーラー Erik Moeller およびドマス・ミトゥザス Domas Mituzas