Collecte de fonds

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This page is a translated version of the page Fundraising and the translation is 53% complete.
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Ceci est une page d'information générale sur la collecte de fonds Wikimédia. Si vous souhaitez faire un don, veuillez consulter le site https://donate.wikimedia.org

Qui sommes-nous ?

L'équipe de collecte de fonds de la Fondation Wikimedia cultive les ressources qui alimentent notre mouvement. Nous mobilisons des millions de personnes dans tous les pays du monde pour soutenir Wikipédia et ses projets apparentés. L'écrasante majorité du financement de la Fondation provient de lecteurs individuels du monde entier qui donnent en moyenne 15 dollars.

Les dons permettent à la Fondation Wikimedia de maintenir l'infrastructure des serveurs, d'améliorer les logiciels qui soutiennent nos projets et de rendre Wikipédia et ses projets apparentés accessibles à des millions de personnes dans le monde entier. L'équipe chargée de la collecte de fonds est responsable de l'augmentation du budget de la Fondation Wikimedia par le biais de campagnes en ligne.

Ces campagnes ont également pour objectif d'informer tous les lecteurs sur Wikipédia et sur le fonctionnement de notre mouvement. Nous sommes reconnaissants à tous les lecteurs, contributeurs et donateurs qui font de Wikipédia et de nos autres projets un foyer mondial de connaissance et de découverte.

Pour continuer à prospérer, nous devons constamment innover, en nous adaptant aux besoins changeants de nos lecteurs et aux nouvelles avancées technologiques qui alimentent l'univers Wikimedia. Pour plus d'informations, veuillez consulter le Rapport de collecte de fonds 2021-2022.

Nos objectifs

Un projet mondial

Chaque année, des lecteurs du monde entier manifestent leur soutien à Wikimedia. La Fondation Wikimedia reçoit des dons de presque tous les pays du monde dans plus de 80 devises, 20 moyens de paiement et 50 langues. Nous nous efforçons de fournir aux lecteurs du monde entier la meilleure expérience de don localisée possible en offrant des méthodes de paiement locales préférées et des messages de haute qualité dans les langues locales.

Essais et optimisation

La collecte de fonds en ligne est basée sur des tests et une optimisation constants de différents thèmes, messages, designs et flux d'utilisateurs. Notre objectif est d'informer tous les lecteurs de Wikipédia sur notre mouvement, de proposer un processus de don pratique et de minimiser la perturbation des bannières de collecte de fonds sur l'expérience du lecteur. Seule une infime partie des lecteurs fait des dons, c'est pourquoi nous devons toujours améliorer nos méthodes.

Éduquer les lecteurs

Vidéo de l'éditeur 2012

Un autre objectif de la collecte de fonds est d'informer les lecteurs de Wikipédia sur le mouvement Wikimedia. Nous le faisons à travers les messages affichés dans les bannières ainsi qu'à travers un contenu créatif mettant en scène la communauté Wikimedia. Au fil des ans, nous avons diffusé des messages d'appel personnel de membres de la communauté, présenté des vidéos de présentation des bénévoles de Wikimedia, et invité les lecteurs à participer à l'édition.

Activités actuelles de collecte de fonds

Mondiale

Géré par la Fondation Wikimedia

Pour l'exercice financier 23/24 Campagnes du T1 et du T2 Please note that all banner examples can now be found on the respective community collaboration pages

  • Japan fundraising campaign (Email 2nd to 21st of May, Banners 28th of May to 25th of June - changed). Here are some examples of the Japanese Emails: Email 1, Email 2, Email 3
  • Latin America fundraising campaigns (Brazil, Chile, Colombia, Mexico, Peru, Uruguay) (Email 6th - 23rd of March. Banners: 19th of March - 13th of April for Brazil, 2nd of April - 28th of May for Chile, Colombia, Mexico, Peru, Uruguay (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some examples of the Emails for Brazil: Email 1, Email. 2, Email 3
  • Italy email fundraising campaign 2nd - 30th of April. Here are some examples of the Italy emails: Email 1, Email 2, Email 3
  • Belgium fundraising campaign (Email 4th - 22nd of March, Banners 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some example emails: Dutch, English, French
  • Austria (Emails: 13th of February to 2nd of March. Banners: 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some example emails: Email 1, Email 2, Email 3
  • Norway (Emails: 13th of February to 2nd of March. Banners: 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some example emails: Email 1, Email 2, Email 3
  • Luxembourg (Emails 13th of February to 2nd of March. Banners 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x). Here are some example emails: Email 1, Email 2, Email 3
  • Hungary email fundraising campaign 13th of February to 2nd of March. Here are some example emails: Email 1, Email 2, Emails 3
  • Slovakia email fundraising campaign 13th of February to 2nd of March. Here are some example emails: Email 1, Email 2, Email 3
  • Romania email fundraising campaign 13th of February to 2nd of March. Here are some example emails: Email 1, Email 2, Email 3
  • Latvia email fundraising campaign 13th of February to 2nd of March. Here are some example emails: Email 1, Email 2, Email 3
  • Denmark (Emails 3rd o 23rd of June, Banners 2nd of March to 28th of May (please note that banners are running at a 75% impression rate. This means that 75% of readers will be seeing a banner for 10x)
  • Czech Republic (Emails 18th - 29th of March, Banners 28th of May to 25th of June)
  • Italy Emails 1st - 26th of April
  • English email campaign 1st to the 26th of April
  • Sweden (Emails 1st to 24th of May, Banners 28th of May to 25th of June). Here are some example emails: Email 1, Email 2, Email 3
  • Portugal (Emails 13th to 31st of May, Banners 28th of May to 25th of June)
  • Spain (Emails 13th to 31st of May, Banners 28th of May to 25th of June)
  • Greece (Banners 28th of May to 25th of June)
  • Malaysia (Emails 13th of February to 2nd of March, Banners 28th of May to 25th of June). Here are some example emails: Email 1, Email 2, Email 3
  • South Africa (Emails 1st to the 24th of May, Banners 28th of May to the 25th of June)


Pages de collaboration communautaire autour des campagnes de collecte de fonds de la WMF 2022/23

Page d'engagement communautaire de la campagne de collecte de fonds suédoise

Page d'engagement communautaire de la campagne de collecte de fonds tchèque

Page d'engagement communautaire de la campagne de collecte de fonds au Mexique

Page d'engagement communautaire de la campagne de collecte de fonds au Brésil

Pages de collaboration communautaire autour des campagnes de collecte de fonds de la WMF 2023/24

Page de collaboration communautaire pour la campagne de collecte de fonds française

Page d'engagement communautaire de la campagne de collecte de fonds en Inde

Page de collaboration communautaire pour la campagne de collecte de fonds aux Pays-Bas

Page de collaboration communautaire pour la campagne de collecte de fonds italienne

Page de collaboration communautaire de bannière de collecte de fonds en anglais

Japanese fundraising campaign community collaboration page

Danish fundraising campaign community collaboration page

Austrian fundraising campaign community collaboration page

Belgian fundraising campaign community collaboration page - Dutch

Belgian fundraising campaign community collaboration page - French

Norwegian fundraising campaign community collaboration page

LatAm Spanish fundraising campaign community collaboration page

Czech fundraising campaign community collaboration page

Swedish fundraising campaign community collaboration page

Greek fundraising campaign community collaboration page

South African fundraising campaign community collaboration page

Portugal fundraising campaign community collaboration page

Brazil fundraising campaign community collaboration page


Allemagne

Géré par Wikimedia Deutschland

Collecte de fonds par WMDE
  • Test de collecte de fonds :
  • Bannières de collecte de fonds :

Suisse

Opéré par Wikimedia Suisse

  • Test des bannières de collecte de fonds :
  • Fundraising Banner Fundraising:

Contactez-nous

Mises à jour sur la collecte de fonds

Voir l'intégralité de l'archive


Articles, videos etc. (here you find relevant articles about Wikimedia fundraising and finance)

Building a secure financial future for Wikipedia by Lisa Seitz Gruwell

Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department

The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez

Annual Plan Conversations - Advancement and Finance and Administration Departments watch Lisa Seitz Gruwell and Jaime Villagomez take questions around the 2021/22 annual plan.

Five reasons Wikipedia needs your support (post supporting the 2021 English banner fundraising campaign) by Pats Pena

7 reasons you should donate to Wikipedia by Lisa Seitz Gruwell

2021/2022 Fundraising Report

2023/24 Q2 Update

During Q2 we ran two major fundraising campaigns. Our annual English fundraising campaign in Australia, Canada, Ireland, New Zealand, the UK, and the US had both emails sent to previous donors as well as banners on English Wikipedia for non logged in readers. From Q1 onwards, when the pre-tests for our biggest campaign started, we collaborated with the community on English Wikipedia through a dedicated community collaboration page. A few highlights of the collaborative results we achieved together, are:

  • We introduced language around the role of Wikipedia in relation to AI to our banners
  • We worked around the concept of time sensitivity to encourage readers to donate now rather than later
  • We increased clarity that the messages come from WMF by adding our organizational logo to all banners.
  • We made it easier for readers to stop seeing banners for example increasing the duration for which a reader could dismiss banners for
  • We made improvements to our payment methods and options, including tests to simplify the Venmo checkout flow, and a major milestone of releasing in-app Apple Pay transactions with the Wikipedia Apps team.
  • Donors also saw an invitation to start editing on the Thank You page, after they donated. This led to 4,398 new account creations, and 441 of those accounts went on to constructively edit within 24 hours (a constructive edit means the edit wasn’t subsequently reverted within 48 hours).

The English banner campaign reached the revenue target and our progress towards the annual goal is looking good. We are currently at around 75% to our annual goal and still have campaigns in both Q3 and Q4 coming up that will help us reach the goal by the end of the financial year.  We’ll carry learnings from the English campaign forward as we collaborate with local communities on the upcoming campaigns.  

We also ran our annual fundraising banner campaign in Italy during October. For this we collaborated with the community on Italian Wikipedia and hosted a community call.

Looking ahead, we are engaging and collaborating with the communities across the globe (you can find the list of all collaboration pages that are currently live, on meta) to ensure that our fundraising campaigns are received well locally and that our communities have the input they would like to have.

2023/24 Q1 Update

The last quarter was all about collaboration between the fundraising team and the English Wikipedia community! In mid-July we launched the English Wikipedia fundraising banner community collaboration page and have been working with interested volunteers there since then. Collaboration so far has been fruitful and we tested new themes suggested by volunteers (e.g. disinformation and AI), we harmonized our style, and improved on suggested messaging. Fundraising staff also attended Wikimania where they hosted  a working session on banner messaging. The session was attended by ca. 15 people, who shared their ideas and opinions on the banners. We will continue to engage with volunteers until the end of December but really would like volunteers who are interested to come along now as now is the time that we can accommodate more discussion and experiments around messaging before the very busy campaign management phase starts.

Next to the English campaign, we run fundraising campaigns (both email and banner) in France, India, and the Netherlands. We engaged both communities through a collaboration page (France, Netherlands, and India) and offered community calls.

Going into Q2 we are looking forward to further engaging with our communities.

You can find updates from the Endowment on the Endowment meta page and in its latest Diff post The Next Chapter for the Wikimedia Endowment.


Voir aussi