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Collecte de fonds

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This page is a translated version of the page Fundraising and the translation is 50% complete.
Outdated translations are marked like this.
Ceci est une page d’information générale sur la collecte de fonds Wikimédia. Si vous souhaitez faire un don, consultez https://donate.wikimedia.org

Qui sommes-nous ?

L'équipe Collecte de fonds de Wikimedia Foundation cultive les ressources qui alimentent notre mouvement. Nous mobilisons des millions de personnes dans tous les pays du monde pour soutenir Wikipédia et ses projets apparentés. L’écrasante majorité du financement de Wikimedia provient de lecteurs et lectrices du monde entier qui donnent en moyenne 11 dollars.

Les dons permettent à la Fondation Wikimedia de maintenir l'infrastructure des serveurs, d'améliorer les logiciels qui soutiennent nos projets et de rendre Wikipédia et ses projets apparentés accessibles à des millions de personnes dans le monde entier. D’autres informations sont données dans le rapport sur la collecte de fonds 2022-2023.

Activités actuelles de collecte de fonds

Géré par la Fondation Wikimedia

Pour l'exercice financier 23/24 Campagnes du T4 2023-24 et du T1 2024-25 Please note that all banner examples can now be found on the respective community collaboration pages

  • Japan fundraising campaign (Email 2nd to 21st of May, Banners 28th of May to 25th of June - changed). Here are some examples of the Japanese Emails: Email 1, Email 2, Email 3
  • Sweden (Emails 1st to 24th of May, Banners 28th of May to 25th of June). Here are some example emails: Email 1, Email 2, Email 3
  • Portugal (Emails 13th to 31st of May, Banners 28th of May to 25th of June) Here is an example email
  • Spain (Emails 13th to 31st of May, Banners 28th of May to 25th of June). Here are some examples of the Spanish emails: Email 1, Email 2, Email 3
  • Greece (Banners 28th of May to 25th of June)
  • Malaysia (Emails 13th of February to 2nd of March, Banners 28th of May to 25th of June). Here are some example emails: Email 1, Email 2, Email 3
  • South Africa (Emails 1st to the 24th of May, Banners 28th of May to the 25th of June). Here is an example email: Email
  • India (Emails 22nd of July to the 15th of August, Banners 13th of August to the 10th of September)
  • The Netherlands (Emails 29th of July to the 17th of August, Banners 3rd of September to 1st of October)
  • France (Emails 9th of September to 4th of October, Banners 3rd to 31st of October)
  • English campaign in Australia, Canada, Ireland, New Zealand, the UK, and the US (Emails September - November, Banners December) - community collaboration information will be added in Q1.
=== Pages de collaboration communautaire autour des campagnes de collecte de fonds de la WMF 2022/23 ===

Page d'engagement communautaire de la campagne de collecte de fonds suédoise

Page d'engagement communautaire de la campagne de collecte de fonds tchèque

Page d'engagement communautaire de la campagne de collecte de fonds au Mexique

Page d'engagement communautaire de la campagne de collecte de fonds au Brésil

Community collaboration pages around WMF's fundraising campaigns 2023/24

Page de collaboration communautaire pour la campagne de collecte de fonds française

Page d'engagement communautaire de la campagne de collecte de fonds en Inde

Page de collaboration communautaire pour la campagne de collecte de fonds aux Pays-Bas

Page de collaboration communautaire pour la campagne de collecte de fonds italienne

Page de collaboration communautaire de bannière de collecte de fonds en anglais

Japanese fundraising campaign community collaboration page

Danish fundraising campaign community collaboration page

Austrian fundraising campaign community collaboration page

Belgian fundraising campaign community collaboration page - Dutch

Belgian fundraising campaign community collaboration page - French

Norwegian fundraising campaign community collaboration page

LatAm Spanish fundraising campaign community collaboration page

Czech fundraising campaign community collaboration page

Swedish fundraising campaign community collaboration page

Greek fundraising campaign community collaboration page

South African fundraising campaign community collaboration page

Portugal fundraising campaign community collaboration page

Brazil fundraising campaign community collaboration page

Catalan fundraising campaign community collaboration page

Spanish fundraising campaign community collaboration page

=== Pages de collaboration communautaire autour des campagnes de collecte de fonds de la WMF 2023/24===

India fundraising campaign community collaboration page

Contactez-nous

Mises à jour sur la collecte de fonds

Voir l'intégralité de l'archive


Articles, videos etc. (here you find relevant articles about Wikimedia fundraising and finance)

Building a secure financial future for Wikipedia by Lisa Seitz Gruwell

Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department

The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez

Annual Plan Conversations - Advancement and Finance and Administration Departments watch Lisa Seitz Gruwell and Jaime Villagomez take questions around the 2021/22 annual plan.

Five reasons Wikipedia needs your support (post supporting the 2021 English banner fundraising campaign) by Pats Pena

7 reasons you should donate to Wikipedia by Lisa Seitz Gruwell

2021/2022 Fundraising Report

2023/24 Q3 Update

In Q3 we worked with a range of communities to prepare for fundraising campaigns starting in Q4. We created community collaboration pages with affiliates, engaged communities on wiki, and in community calls.

We had plenty of email campaigns during Q3, which included the Thank You email campaign (for donors from the English campaign in Q2), an email sent to Austria, Norway, Latvia, Romania, Slovakia, Hungary, Luxembourg, Malaysia, and Belgium, an email sent to Brazil, Colombia, Chile, Mexico, Peru, and Uruguay, as well as and email sent to some of our English campaign donors about the Endowment.

We also started our campaign in Brazil at the end of Q3.

Some highlights from the Brazil campaign:

Brazil payments improvements: Last year we worked on reintegrating DLocal, our LATAM payment processor. Modernizing our payments integration had a significant impact on the Brazil campaign leading to a 32% increase in payments conversion rate and an increase in recurring giving! This newer integration is having a lasting impact. Donors are also sharing their appreciation for Pix as a payment option (see donor quote below!). Pix is the most popular way donors like to contribute from Brazil!

Finally, I'm thrilled to share that Brazilian donors are incredibly grateful for the Pix payment option, allowing those eager to donate to finally contribute!

In Q4 we are launching banner campaigns across many countries and we will also start preparing for the next English campaign by engaging the English Wikipedia communities from Q1 on, with the start of our pre-tests.

2023/24 Q2 Update

During Q2 we ran two major fundraising campaigns. Our annual English fundraising campaign in Australia, Canada, Ireland, New Zealand, the UK, and the US had both emails sent to previous donors as well as banners on English Wikipedia for non logged in readers. From Q1 onwards, when the pre-tests for our biggest campaign started, we collaborated with the community on English Wikipedia through a dedicated community collaboration page. A few highlights of the collaborative results we achieved together, are:

  • We introduced language around the role of Wikipedia in relation to AI to our banners
  • We worked around the concept of time sensitivity to encourage readers to donate now rather than later
  • We increased clarity that the messages come from WMF by adding our organizational logo to all banners.
  • We made it easier for readers to stop seeing banners for example increasing the duration for which a reader could dismiss banners for
  • We made improvements to our payment methods and options, including tests to simplify the Venmo checkout flow, and a major milestone of releasing in-app Apple Pay transactions with the Wikipedia Apps team.
  • Donors also saw an invitation to start editing on the Thank You page, after they donated. This led to 4,398 new account creations, and 441 of those accounts went on to constructively edit within 24 hours (a constructive edit means the edit wasn’t subsequently reverted within 48 hours).

The English banner campaign reached the revenue target and our progress towards the annual goal is looking good. We are currently at around 75% to our annual goal and still have campaigns in both Q3 and Q4 coming up that will help us reach the goal by the end of the financial year.  We’ll carry learnings from the English campaign forward as we collaborate with local communities on the upcoming campaigns.  

We also ran our annual fundraising banner campaign in Italy during October. For this we collaborated with the community on Italian Wikipedia and hosted a community call.

Looking ahead, we are engaging and collaborating with the communities across the globe (you can find the list of all collaboration pages that are currently live, on meta) to ensure that our fundraising campaigns are received well locally and that our communities have the input they would like to have.


Voir aussi