Learning and Evaluation/Archive/Learning modules/3Why Surveys Are Useful

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Part 1: Introduction

Welcome!
Why Survey?
Why Surveys Are Useful
Constructs
Operationalize
Survey instruments
Types of information
Attributes - a special case
Survey Objective and Planning

Part 2: Reliability & Validity

Reliability & Validity
Reliability
Validity
Face Validity
Content Validity
Criterion Validity
Construct Validity

Part 3: Question Construction

Writing Good Questions
Questions from Existing Surveys
Constructing your own Questions
Be Specific
Be Concise
Avoid Double Negatives
Minimize Social Desirability Bias
Avoid Double-barreled questions
Avoid abbreviations, jargon, technical terms, or slang
Avoid leading questions
Avoid loaded questions
Use appropriate wording
Ask useful questions
Rely on second-hand data sparsely
Use caution when asking personal questions

Part 4: Response Options

Question types
Fill-in-the-blank
Dichotomous pairs
Multiple choice
Check all that apply
Ranking
Scales
Choosing response options

Part 5: Questionnaire structure

Important considerations
Questions order
Additional Resources
Feedback

  Wikimedia Training Designing Effective Questions Menu

How Surveys Are Useful


Surveys are particularly useful for measuring attributes, attitudes, and behaviors.


To develop the most appropriate survey questions, there are many steps and strategies that can be relied on. For example, thinking about the construct-to-survey questionnaire process can help with imagining how a survey will achieve one's goals and lead to better surveys. This process is discussed in the next few slides.


Construct

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Operationalize

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Survey Questionnaire