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Learning and Evaluation/Archive/Learning modules/3Welcome

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Part 1: Introduction

Why Survey?
Why Surveys Are Useful
Survey instruments
Types of information
Attributes - a special case
Survey Objective and Planning

Part 2: Reliability & Validity

Reliability & Validity
Face Validity
Content Validity
Criterion Validity
Construct Validity

Part 3: Question Construction

Writing Good Questions
Questions from Existing Surveys
Constructing your own Questions
Be Specific
Be Concise
Avoid Double Negatives
Minimize Social Desirability Bias
Avoid Double-barreled questions
Avoid abbreviations, jargon, technical terms, or slang
Avoid leading questions
Avoid loaded questions
Use appropriate wording
Ask useful questions
Rely on second-hand data sparsely
Use caution when asking personal questions

Part 4: Response Options

Question types
Dichotomous pairs
Multiple choice
Check all that apply
Choosing response options

Part 5: Questionnaire structure

Important considerations
Questions order
Additional Resources

  Wikimedia Training Designing Effective Questions Menu

Designing Effective Questions - Welcome!

In this module, you will learn the basics of survey question development. Writing effective questions for a survey is not as simple as it may seem - there are many factors that can influence how someone responds to a question. We hope to uncover some of these factors in this training to help you get the information you need from your surveys.
This training will provide an overview of how to:
  • Developing questions to capture valid and reliable data
  • Choose between different types of questions and suitable response options
  • Review questions for common problems and resolutions
  • Order questions and plan the survey process

This training does not include many other factors required in designing and implementing a survey. Such as:
  • Appropriate strategies for implementing a survey
  • Potential costs of collecting surveys
  • Accessibility of resources and respondents
  • Standards that need to be followed, especially those associated with privacy

Without further ado, let's begin!