Talk:Brand

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Logo or mark?[edit]

Hi. I don't understand what commons:File:Wmf logo vert K.svg is. I read about the chicken soup, but it's still not clear to me whether this vert K image is intended to be an additional mark or if it's intended to be the new logo of the Wikimedia Foundation.

I looked at wmf:Visual identity guidelines, which is now using this vert K mark, but it looks like the logo remains the same according to this section. Or is that section (and the logo of the wiki living at wikimediafoundation.org) simply out-of-date?

If commons:File:Wmf logo vert K.svg is the new logo of the Wikimedia Foundation, has the Wikimedia Foundation Board of Trustees approved it? And is it intended to be used by Wikimedia chapters as well? --MZMcBride (talk) 04:46, 27 July 2016 (UTC)

Hi MZ. That is the logo of the Wikimedia Foundation. It is not new, aside from that the font used is open-source. We have more to share and explain, and guidelines to update. Feel free to ask me questions on IRC. Talk to you soon, Heather Walls (WMF) (talk) 05:01, 27 July 2016 (UTC)
@Heather: I think MZMcBride may also be referring to the change in color. The vertical/colored version is our official logo. With variants for specific use cases ("black", "horizontal", "black required for non-white backgrounds (optional elsewhere)"). It's unclear whether this design change intends to make the black variant our official and canonical logo. Is there a colored variant with the new font? Which variant should be used by Wikipedia at w:Wikimedia Foundation, on https://wikimediafoundation.org/ etc. --Krinkle (talk) 16:34, 3 August 2016 (UTC)
+1, this has already caused confusion during the internal announcement. It would be good to document the color change and it scope more clearly on this page, together with the rationale for the change (I understand it was based on extensive empirical research). Such documentation scales better than IRC conversations ;)
Regards, Tbayer (WMF) (talk) 00:29, 5 August 2016 (UTC)
Hi everyone, we're working on it. Heather Walls (WMF) (talk) 00:35, 5 August 2016 (UTC)

Web safe colors - blue 0063BF vs 0066CC[edit]

OLD - not only from web safe colors, no short notation for all:

#339966
#396

#0063BF
-

#990000
#900

NEW - only from web safe colors, short notation for all:

#339966
#396

#0066CC
#06c

#990000
#900

CommonSupporter (talk) 02:43, 18 August 2016 (UTC)

Copyrights and credits in presentations[edit]

In the presentation template, I would like to see a slide for credits/copyrights. It would be great to have standard wording about how everything in the presentation, unless otherwise indicated, is copyright WMF and released under CC BY-SA 4.0 (or whatever we want to promote).

Wikimedia vs. WMF mark[edit]

@Heather (WMF): I was just looking for a clarification about the updated WMF mark (black) and the Wikimedia mark (three colours). Is the plan going forwards to use the black mark only for the foundation (and affiliates)? Or is it recommended to use the black version also for Wikimedia in general? If there is a purposeful distinction between the foundation and the community then it would be great if that is made clear. /André Costa (WMSE) (talk) 11:55, 21 August 2017 (UTC)

@André Costa (WMSE): nice to hear from you. The only change we've made is to the Foundation mark. Some affiliates have followed the same guidelines per their preference. The general Wikimedia mark has not been changed, though you can use it in black or white if you wish. Heather Walls (WMF) (talk) 06:47, 22 August 2017 (UTC)
@Heather (WMF): Thanks for the quick reply and clarification. For consistency it might be worth considering also updating the font (family and size) of the general Wikimedia mark as well even if the colours are kept. As can be seen below when used with text the two become very different.
/André Costa (WMSE) (talk) 08:37, 22 August 2017 (UTC)

Slide-backgrounds[edit]

It is not so easy to find Wikimedia related background-images for slides (For example several are used in the background of this presentation: https://commons.wikimedia.org/wiki/File:Guide_to_2016_Wikimedia_Foundation_brand_update.pdf). Could this page maybe link to some examples and the category on Commons. Not sure what it is called so I haven't found it yet. --Tobias1984 (talk) 16:00, 26 October 2017 (UTC)

(Caveat, I no longer work on the Communications team) The category for the marks/logos is Category:Wikipedia 15 marks. Some of the patterns are located at Category:Wikipedia 15 patterns. Hope this helps; somebody from the branding team would be better-suited for a more in-depth answer. Joe Sutherland (Wikimedia Foundation) (talk) 16:01, 27 October 2017 (UTC)

Gray(s)[edit]

Do we have preferred gray shade(s) for use? WMDE has, so I'm curious whether WMF also thought about it -- ViraMotorko (WMUA) (talk) 11:20, 26 February 2018 (UTC)

@ViraMotorko (WMUA): Could you share what gray color WMDE is using? I think we'd likely want to adapt that one as it has already been tested and adopted :) ZMcCune (WMF) (talk) 19:35, 9 April 2018 (UTC)

Thanks for reply, Zack Face-smile.svg Here is what WMDE kindly shared --ViraMotorko (WMUA) (talk) 08:57, 11 April 2018 (UTC)

#636466

#808285

Note on blue or green[edit]

I made this edit because the values there are for green, not blue. The text is not exactly clear, though. Are we recommending two different shades of blue? Chico Venancio (talk) 20:40, 28 February 2019 (UTC)